How Millennials, Boomers, and Gen X-ers Respond to Content Marketing. 8 Reasons Why Your Brand Should be Working with Bloggers. There is a growing realisation amongst brands and companies as to the merits of working with bloggers to promote their products, increase brand awareness and get in front of new customers and their target market.
Research by BlogHer found that 81% of respondents to their 2012 survey said that they trust the information and advice that blogs give them and that 61% have made a purchase based on a recommendation from a blogger. Compelling stuff, especially when you consider that when asked about Facebook, only 67% of respondents said they trusted information from the social site and just 33% said they would make a purchase based on a Facebook recommendation.
Despite this, research has found that 57% of brands’ social advertising budget goes on Facebook ads. In Technorati’s Digital Influence Report, it was found that blogs were the third most influential digital resource when making a purchase, showing consumers put a high worth on what bloggers have to say. A Day in the Life of a YouTuber: 3 Reasons Why YouTubers Want to Work With Your Brand. Popular YouTubers field brand requests daily, but very few brands make the cut in this competitive influencer market.
What can you do to seal a partnership with a YouTuber? Which products do they choose and which brands do they trust? YouTubers value authenticity above all else. 5 Benefits of Working With Social Media Influencers : Social Media Examiner. What Is Microblogging? Microblogging is a combination of blogging and instant messaging that allows users to create short messages to be posted and shared with an audience online.
Social platforms like Twitter have become extremely popular forms of this new type of blogging, especially on the mobile web — making it much more convenient to communicate with people compared to the days when desktop web browsing and interaction was the norm. These short messages can come in the form of a variety of content formats including text, images, video, audio, and hyperlinks.
The trend evolved around the later end of the Web 2.0 era after social media and traditional blogging merged to create a way that was easier and faster to communicate with people online and keep them informed about relevant, shareable information at the same time. Popular Examples of Microblogging Platforms You may be using a microblogging website already without even knowing it. Twitter Tumblr Instagram. The Rise Of Influencer Marketing: Is it Social Armageddon? Why you need to care about influencer marketing.
How is it used by agencies? What factors are essential when targeting influencers? With the hard-to-fathom social influencer shenanigans rocking the political world, it’s not all that far-fetched to wonder whether the social media community hasn’t entered some kind of apocalyptic corporate landscape ruled by engineered influencer marketing. And, in fact, influencer marketing is one of the hottest social marketing topics this year. Influencer marketing is simply the action of promoting and selling products or services through people (influencers) who can affect the perceived character of a brand by their actions and statements. Celebrity endorsements aren’t new, but what makes influencer marketing unique in this cultural moment is the way that social channels have given everyone the opportunity to share their voices.
Fashion Monitor: Insight - 7 Influencer Marketing Trends for Luxury Brands. This Is How I Get Paid To Travel The World. Travel is Awesome, but How do I Make Money?
Travel Tips. Convince and Convert: Social Media Consulting and Content Marketing Consulting. The Remarkable Rise of Influencer Marketing [INFOGRAPHIC] We recently conducted an online survey to help us understand how companies see the state of influencer marketing in 2017. The results are definitely optimistic, indicating that influencer marketing is truly mainstream, on an upwards trajectory as a preferred method of marketing.
Here are the key results from our Influencer Marketing Hub 2017 Study, along with a few other relevant recent statistics. Summary: Quick Jump Menu Share this Infographic On Your Site <strong>Please include attribution to influencermarketinghub.com with this graphic. Results from online Survey Huge increase in searches for “influencer marketing” Businessinsider. Fashion Monitor: Insight - Confessions of a Mega Influencer. Casey Neistat and More Helping Fight Somalia Famine – TenEighty — YouTube News, Features, and Interviews. Fashion Monitor: Insight - 7 Influencer Marketing Trends for 2017. Login to Mintel Reports - Mintel Group Ltd.
Social Media: Harnessing The Power Of Global Conversation. How Social Media Has Changed The Way That We Engage Consumers. Over the past few years, the pervasiveness of social media in our society has desensitized us to what’s really happening.
While it’s easy to take social media for granted, we shouldn’t forget the many benefits that these platforms afford us. From marketing and advertising to customer service and everything in between, social media has had a quantifiable impact on the way businesses engage consumers. Social Media and Customer Service The impact that social media has had on modern customer service is undeniable. Customer service has always been about connecting businesses with customers, and social media facilitates these relationships in a natural manner that’s conducive to timely assistance. “Companies are better equipped to handle more customer issues with the help of social media, making the process faster and easier for everyone involved. Tapping Into The Power Of Social Media.
Global Social Media Statistics Summary 2017. Social networks are now so well established, that there are now a core 'top 5' social networks which doesn't change much from year-to-year.
But, as we'll see in this post, the most popular social media sites vary a lot by level of usage in different countries and demographics. So understanding these differences in popularity of different social networks is really important when targeting specific audiences. When comparing the most popular social networks it's best to review them by active account usage, not just the number of user accounts. Social Media: A Critical Introduction - Christian Fuchs. Positive and Negative Effects of Social Media on Society – TechBead. Positive Effects of Social Media 1. Social networks help the businesses in a variety of ways. Traditional marketing mediums such as the radio, TV commercials and print ads are completely obsolete now and demand for thousands of dollars. However, with social media the businesses can connect with their targeted customers for free, the only cost is energy and time.
Through Facebook, Twitter, LinkedIn or any other social site you can lower your marketing cost to a significant level. What Social Media Tells Us About Young People's Attitudes To Politics. It is a strange time to be young in the UK.
In recent years, the surety of ‘politics as usual’, steady 9-to-5 jobs, and the country’s place on the global stage - all important to a sense of national identity and the ability to plan for the future - have seemed to be in a state of flux. In an investigation into the effect this uncertainty is affecting the nation’s youth, Demos and the British Council have this week released research which investigates the attitudes and aspirations of Britain’s young adults.
Using an extensive survey, social media analysis and a series of roundtable events, the report details how 18 to 30-year-olds view the UK’s place in the world, their opportunities to work and learn within it, and their attitudes to social media and modern politics. The report unearths a series of fundamental tensions underpinning modern life as a young adult. 10 Reasons Why Social Media Is Great For Teenagers. Addictive, dangerous, and a bad influence, social media is always in the news for the wrong reasons.
How Millennials And Social Media Changed The World. Remember that little thing that happened in November last year?
The one where the world was left shocked, stunned and open-mouthed? When Donald Trump did the impossible? Chances are, if you're aged between 18 and 35 you read about it online, posted your reaction, tweeted your fears, saw a Trump-related meme and forwarded an election GIF. This is the millennial life. Social media channels are now the main sources of news, opinions and debate.
Born between the early 80s and early 2000s, millennials live life online. 158 Most Popular Hashtags for Instagram, Marketing and More 2017 - ShortStack. Are you trying to build a bigger Instagram following? Are you looking to use Instagram to market your business? Hashtags can help. When someone clicks on a hashtag, every post that includes the same hashtag will automatically show up.
Black Mirror's third season opens with a vicious take on social media. If Black Mirror could be summed up in one sentence, it'd probably be "Technology is exciting, but people are awful, and they keep finding the worst ways to apply it. " The anthology series had a seven-episode run on Britain's Channel 4 from 2011 to 2014, and Netflix is now producing new episodes, but the show hasn't changed much.
It's still serving up cautionary tales about how people interact with media, the culture, communications, and technology, and how our obsessions and behaviors today might logically extend into horrors in the future. At its best, it's insightful, satirical, and bleak enough to shock even viewers jaded by the endless, pummeling violence of shows like Game of Thrones and The Walking Dead. At its worst, though, it can read like any other science fiction story processing our anxieties about the future: the hand-wringing fear of everything we take for granted can seem overblown and paranoid.
Snapchat has inked 14 partners for post-swipe ads. This story was delivered to BI Intelligence "Digital Media Briefing" subscribers. To learn more and subscribe, please click here. Snapchat has partnered with 14 companies to help brands make the "post-swipe" ad experience more enjoyable for users. The term refers to what users are shown after they swipe up on one of Snapchat’s full screen ads. The new partners include companies like Whalar, TreSensa, Entrypoint, and Popwallet and have a wide range of expertise, including influencer marketing, playable ads, 360-degree video, and mobile coupons. Snapchat has already created some interactive post-swipe ad experiences for brands.Budweiser recently ran a playable football game ad that garnered an average watch time of nearly two minutes, while Adidas recently created a playable soccer ad on the platform.
Here are some key reason Snapchat’s new partners could help draw additional ad spending to the platform: Marketers are highly interested in playable ads this year. Uk.businessinsider. Believe it or not, there was a time before Instagram. In fact, there was a time when the internet didn’t exist at all, meaning posts like the one you’re reading right now would’ve never been written. How the Internet has Changed in the Last 10 Years [Infographic]