background preloader

OOH Platforms

Facebook Twitter

Member Registration - Pamro. Cuende Infometrics co-founder Daniel Cuende to address OAC 2018. Cuende Infometrics co-founder Daniel Cuende to address OAC 2018 By M4G Bureau - June 22, 2018 Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A.

Cuende Infometrics co-founder Daniel Cuende to address OAC 2018

Daniel Cuende, Co-Founder & Innovation Manager, Cuende Informetrics S.A., Spain, will be addressing the 2-day 14th Outdoor Advertising Convention (OAC) at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on the theme of ‘How infometrics can enhance OOH competitive positioning’. Daniel, an industrial engineering graduate from UAX University, co-founded Cuende Infometrics in 1991 with the goal of creating innovative and efficient research methods. (20+) OMC Out of Home Measurement Council. GeoPoll Kantar Media and Cuende Announce First Pan African Out of Home Measurement Product. GeoPoll, Kantar Media, and Cuende are pleased to announce the launch of “Pan-African OOH”, the first data product to regularly measure consumption of Out of Home mediums across Africa.

GeoPoll Kantar Media and Cuende Announce First Pan African Out of Home Measurement Product

This joint product uses a consistent methodology to bring robust Out of Home measurement data to 15 countries. Quotient Technology Company Profile: Stock Performance & Earnings. About-Veloxity. Moving Walls continues to revolutionise offline media through partnership with Nigerian Adtech Company. From Left : GMD of Rosabel Group, Ayo Oluwatosin; Founder/CEO of Moving Walls, Srikanth Ramachandran and MD of interaction Channel Ltd, Tosan Omagbemi.

Moving Walls continues to revolutionise offline media through partnership with Nigerian Adtech Company

Moving Walls, a Singapore-headquartered global adtech company recently shared its exciting new partnership with a Nigerian media and advertising company, Interaction Channel Limited (ICL), and will launch the region’s first location-intelligence powered planning and buying solutions catered for offline media. According to PWC’s Global Media and Entertainment, Nigeria’s Outdoor Advertising revenue will grow to roughly USD240 million this year as the number of digital billboards, especially large formats, are on the rise at key high-traffic intersections.

The partnership between Moving Walls and ICL aims to revolutionise the way offline media channels are planned and measured in Nigeria. This will be accomplished using a technology called Moving Audiences, an AI-powered platform that collects and absorbs location data from multiple sources. Plan, Buy, and Measure Outcome-Based Outdoor Advertising. An Ad Tech Company for the OOH & DOOH Marketplace. Project X: The nation's fastest-growing OOH specialist. (11) Deep Dive with Ubimo CEO Ran Ben-Yair. ADstruc. Helping Clients Grow, Guard, and Guide their Businesses. Getting Started with Frame Planning in Outdoor Media. Why We Created this Video With the release of our revamped Frame Finder and Frame Profiler planning suite for outdoor media, we wanted to provide new and existing customers with a taste of the workflow and ease with which you can research and select the best ever sites for your media planning needs.

How is it different? Where media planning tools to-date have focused on the rate of traffic within visible range of real-world audiences, Huq adds a new layer of insight that is centred much more around who those audiences are - in terms of their daily retail and wider lifestyle interestes. So if you’re looking for ‘Culture Vultures’ - those who enjoy art and culture - it’s as easy as running a search to find the best frames.

Looking for customers of a particular retail brand? It’s the fastest and most effective way to sort the frames you want from those you don’t, ensuring greatest impact and ROI for your customers while delivering cost savings across your campaign. Ubimo - Location Intelligence Platform. Moving Audiences. Getting Started with Frame Planning in Outdoor Media. Real World Market Intelligence Data Platform. AdQuick’s New Analytics Platform to help prove outdoor ROI. Santa Monica, Calif: AdQuick, the easiest way to purchase and measure outdoor advertising, announced today that it has added new analytics features to its outdoor advertising platform that help advertisers measure the impact of their campaigns – making outdoor advertising as measurable as online advertising.

AdQuick’s New Analytics Platform to help prove outdoor ROI

Founded by Instacart veterans, AdQuick was born out of frustrations with traditional outdoor advertising. Matt O’Connor, founder and CEO of AdQuick and former head of expansion for Instacart said, “When I was on the client side trying to find and book outdoor advertising space, I found the process extremely frustrating. There wasn’t one place to go to find inventory, and once I did find space, the process to actually book was slow and tedious. Worse, no one could help me measure the impact of my campaigns. Based on our experiences at Instacart, we saw an opportunity to give customers a better way to buy, and give media companies tools to make them more modern.” Location Intelligence & Online to Offline Attribution. Placed Connects In-Store Attribution To Out-Of-Home. App-oriented store visitation analytics platform Placed has signed on a mix of media buyers and out-of-home agencies to prove that the oldest form of location-based advertising can complement mobile and desktop to deliver consumers into brick-and-mortar stores.

Placed Connects In-Store Attribution To Out-Of-Home

“Placed Attribution for OOH” launches with four of the largest OOH media buying and planning agencies in the US: Dentsu/Aegis’ Posterscope, IPG/Mediabrands’ Rapport, WPP Group’s Kinetic, and independent Horizon Media, which is an existing Placed partner, as are billboard operator Clear Channel Outdoor and in-theater ad network National CineMedia. The decision to expand its in-store analytics coverage to the OOH comes as Placed attempts to advance — or perhaps capitalize — on the idea that “location-based optimization” (understanding the using location as a factor can generate store traffic and sales) as important, if not more so, than search engine optimization and management are for pretty much every brand. - Buy & Sell Billboard, Transit, Outdoor Advertising & More. Measure Out-Of-Home Advertising Effectivness to Increase Revenue. Making OOH easy. Ayuda Media Systems: Software that runs the OOH industry.

Location Intelligence in Action. Footfall Attribution Benchmarks Report: OOH Contributes the Most to Driving Average Footfall Traffic Uplift - Cuebiq. News — Vistar Media. – Powering a Smarter OOH. DOOH Analytics - Optimize Your Digital Out Of Home Performance. Quividi - Home - Digital Signage Analytics & Interactivity ! Adomni. Adomni Launches Platform Providing Analytics to Digital Out-of-Home Advertisers.

OOH Research / Media

Marketing Solutions - Intelligence, Experience, and Analytics. Identity Quiz: Is Everything You Know About Identity Mistaken?

Marketing Solutions - Intelligence, Experience, and Analytics

Most brands struggle to achieve customer-centric marketing because they lack one essential requirement: strong identity resolution. Want to be a more effective customer-centric marketer? Start by taking this quiz to learn your Identity I.Q. Take Quiz Marketing Labels to Boost Data Transparency. CCO Radar Suite. CCO RadarSuite TY. Near - The Most Powerful Ambient Intelligence Platform. - Out-of-Home.