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Get The Most Out of Your Marketing Investment. “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Get The Most Out of Your Marketing Investment

If John Wanamaker, the originator of that quote, back in the late 1800s, were alive today, he wouldn’t be as perplexed about how to measure the return on investment (ROI) of his advertising dollars. That’s because we have significantly improved science and statistics in the proceeding century in ways that allow us to measure, with a high degree of accuracy, the returns on sales driven by media channels, placements, and creative executions. And as a result, we can now precisely attribute marketing investment across media channels—including digital, which is more fragmented than traditional channels like print and linear TV. What did we learn that can help your next marketing decision? Media Agencies Benchmark. Legal tips for shared work space. In the UAE, businesses often need to share their premises.

Legal tips for shared work space

David Bowman from Al Tamimi & Co. lists the practical and legal considerations. In many jurisdictions, businesses are able to grant licences to occupy premises or concession agreements to enable third parties to share their premises, without the need to complete formal leases. Using these documents it is often possible to conclude arrangements more quickly and at lower cost than by completing formal leases. In many parts of the world, licences to occupy and concession agreements also allow businesses to retain flexibility when sharing premises as they can usually be varied or, terminated, with much more ease than leases.

The concepts of granting licences to occupy premises or concession agreements is not recognised by UAE law, so businesses in the UAE that need to share premises should consider putting in place alternative arrangements. Practical and legal difficulties Breach of lease terms Labour law issues Licensing issues About. New Market Study, "Grocery Retailers in Algeria", Has Been Published. Recently published research from Euromonitor International, "Grocery Retailers in Algeria", is now available at Fast Market Research.

New Market Study, "Grocery Retailers in Algeria", Has Been Published

Egypt Project

Egypt's Ad Spending Is Down 20% From Last Year [THE BRIEF] Good morning, AdLand.

Egypt's Ad Spending Is Down 20% From Last Year [THE BRIEF]

Here’s what you need to know today: Although the Middle East and Africa’s ad spending grew from last year, according to Nielsen’s quarterly Global AdView Pulse report, Egypt’s ad spend plummeted 20% in Q1 2013 due to economic unrest. Europe’s Q1 ad spend dropped 4.4%, although global ad spending as a whole was up 1.9%. Yahoo acquired Admovate yesterday, invested in its first mobile ad tech company since Marissa Mayer became CEO. Conde Nast had its biggest September ad spend in five years. Omnicom’s net income and revenue grew 2% ($289.5 million and $3.63 billion, respectively) in the second quarter. Publicis Groupe’s profits were up 15% Q2. Adobe announced the arrival of Adobe Social, a social media monitoring and analytics tool which no integrates with Flickr, Foursquare, Instagram, and LinkedIn.

Digital marketing and data management software [x+1] acquired WDA, a mobile marketing tech and services firm. Are these the most important agency people? Info Center: Egypt Suppliers. Competing for the Global Middle Class. Competing for the Global Middle Class Three types of companies are jockeying for position in emerging economies, seeking to capture the loyalty of billions of new consumers.

Competing for the Global Middle Class

The time has come for senior executives to take the plunge and override their hesitancies about the idea of joining the race for the global middle class market share; without the loyalty of this key segment, they may be left out in the cold as their competitors vie for industry leadership. In 2011, the worldwide economic phenomenon that is known as the global middle class includes between 700-900 million people, all of whom have the purchasing power to become consumers of manufactured goods and services.

List of countries by proven oil reserves. A map of world oil reserves, 2013.

List of countries by proven oil reserves

Trends in proved oil reserves in top five countries, 1980-2013 (date from US Energy Information Administration) This is a list of countries by proven oil reserves. Methodology[edit] Libya. Libya (Arabic: ‏ليبيا‎ Lībyā, Amazigh language: ⵍⵉⴱⵢⴰ Libya), officially the State of Libya,[5][6] is a country in the Maghreb region of North Africa bordered by the Mediterranean Sea to the north, Egypt to the east, Sudan to the southeast, Chad and Niger to the south, and Algeria and Tunisia to the west.

Libya

The three traditional parts of the country are Tripolitania, Fezzan and Cyrenaica. With an area of almost 1.8 million square kilometres (700,000 sq mi), Libya is the 17th largest country in the world.[7] A civil war and NATO-led military intervention in 2011 resulted in the ousting and death of the country's former leader, Muammar Gaddafi, and the collapse of his 42-year "First of September 'Al Fateh' Revolution" and 34-year-old Jamahiriya state. North Africa. Geographic, including above North Africa or Northern Africa is the northernmost region of Africa.

North Africa

Geopolitically, the United Nations definition of Northern Africa includes seven countries or territories; Algeria, Egypt, Libya, Morocco, Sudan, Tunisia, and Western Sahara.[1] Algeria, Morocco, Tunisia, Libya and often Mauritania[2] and Western Sahara are the Maghreb or Maghrib, while Egypt and Sudan are referred to as the Nile Valley of which most of its waters come from The Highlands of Ethiopia in East Africa. Egypt is a transcontinental country by virtue of the Sinai Peninsula, which is in Asia. 13-Cairo_13.JPG (JPEG Image, 800 × 534 pixels) Rural Consumers in the Middle East and North Africa: Myths and Facts about a Forgotten Consumer Segment.

With a population of over 171 million in the rural Middle East and North Africa, the region represents a large reservoir of labour and a producer of food for the urban sector.

Rural Consumers in the Middle East and North Africa: Myths and Facts about a Forgotten Consumer Segment

Despite not being as well-heeled as their urban counterparts, these rural consumers make up for this with their sheer volume. With the rapid development of internet technology and the push for higher efficiency in agriculture, they may soon become a major consuming force. Commercial opportunities Many MENA rural consumers depend on farming for their livelihood. There is an important role for private organisations to provide advice in determining crop prices and shifting produce "from farm gate to table". Background. Egypt: Outlook for Retailing in North Africa's Most Populous Country. Carrefour Egypt. Lay's Consumer Empowerment Campaign. SOPEXA MIDDLE EAST, Marketing Agency For Food, Wine & Lifestyle. After 03 years, Carrefour stops its activities in Algeria. The French retailer Carrefour and the Algerian group Arcofin have terminated the agreement that was binding them in Algeria, said the French group Wednesday.

After 03 years, Carrefour stops its activities in Algeria

"We had a Carrefour franchise, but given the development challenges that we encountered, we have ended by mutual agreement on this partnership," said the General Director of Arcofin Abdelouahab Rahim. Questioned by AFP, Carrefour did not wish to explain the reasons for its departure from Algeria. The partnership between the two groups started in 2006 but only a hypermarket opened on 18 planned. The private Arcofin explained the delay to difficulties in finding available land where to implant hypermarkets. List of supermarket chains in Africa. From Wikipedia, the free encyclopedia This is a list of supermarket chains in Africa. Algeria[edit] Angola[edit] List of countries by apple production. A map of apple output in 2005. A map of world apple producing regions. This is a list of countries by apple production in 2011 mostly based on FAOSTAT FAO accessed in March 2013. The total world apple production for 2011 was 75,635,283 tonnes. >1,000,000 tons[edit] 100,000–1,000,000 tons[edit]

Read 48_apple-Competitiveness_en.pdf. WORKING PAPER No 48 Apple Value Chain Analysis By Waficca Hosni With assistance from Fredric Lancon International cooperation center of Agricultural research for development- France Damascus, January 2011. MEC Egypt. Marketing Communications agency in Egypt. Free TV channels see surge across Arab countries - Middle East North Africa Financial Network. Arabian Media Services.

Egypt Press, Media, TV, Radio, Newspapers - television, stations, number, print, online, government, censorship, agency, state. Photo by: Andriy Bezuglov Background & General Characteristics. Egypt tops satellite channels in North Africa. TBWA\RAAD-HomePage. Global Reach.