Outbrain sur Twitter : "How to Crowdsource Your #ContentMarketing via @brandedcarter... How to Succeed in Content Marketing Without Publishing a Thing – Part 2: Crowdsourcing. In a short series of posts, we’re proposing a few ways to capitalize on content you don’t have to create — because someone else has been kind enough to create it for you. In this post we cover crowdsourcing content. What is Crowdsourcing? Crowdsourcing is really just a way of asking users for help — with information, an idea, a product, or content.
Pre-Internet, brands relied on focus groups for this kind of help, but digital has created new possibilities. Why Crowdsource Your Content at all? Crowdsourcing is not without risks. Where questions of intellectual property, compensation and prizing are concerned, you can never be too careful in distinguishing which parties “own” the content throughout the process and, where applicable, how compensation works. Now for its rewards, including but not limited to: Let’s look at some examples. Nissan – Customer Reviews Crowdsourcing and the automotive industry have history, from Fiat concept cars to some machine called a Rally Fighter. The Q&A. What’s Next? You think you know Content Marketing? Think again. Kari Wethington sur Twitter : "What consumer value does your #content deliver? Nice preso by @KodiFoster of @Outbrain #bisummit #contentmarketing.
What’s Next for Content Marketing? Better ROI Analysis with Outbrain KPI Optimization. Marketing innovation is a never-ending race. Consumers are quick to adopt new technologies and platforms, and we often end up playing catch-up, trying to identify where our consumers currently are and how we can best connect with them. When marketers flock to a trendy new platform, they might manage to come up with creative ways to leverage it, but rarely are they able to adequately measure their success. Standard ROI measurement usually arrives only once the platform matures. We’ve seen it in every major field.
It happened with social media – it took Facebook and Twitter over 6 years to finally develop robust analytics and attribution models for marketers. It happened with video, it happened with mobile, and it’s happening with the newest kid on the block – content marketing. Marketers are excited about content marketing, which allows them to tell their brand stories and connect to consumers in ways that digital marketing never enabled them to before. Lp.outbrain. Outbrain's Content Marketing Rising Star of the Year Award aims to shine the spotlight on prominent thought leaders in the digital space. All our entries have been nominated by one of their peers as an emerging leader within the content marketing field.
Alastair Lewis, Haymarket Amanda Burrell, Brave New World "What defines good content? "User-generated content has democratised storytelling in so many ways that a brand needs to produce stunning content to ensure they get an audience, and that's an exciting, and maybe a little daunting, challenge. " "The biggest myth about content marketing is that it's new. Ben Grabiner, Adjust Your Set Brendon Chase, MRM/McCANN Carolyn Peacock, BBC Global News "The biggest myth about Content Marketing is that it’s all about the content…Distribution is pretty important too! " "For brands wanting to really stand out when creating content, they’ll need to find their content mission and be really true to that promise. " Chad Schneider, University of Texas Craig J. Closing the Social Loop Through Content Marketing. Content recommendation “widgets” are hot and taking off.
Brands are now seeing the benefits of surfacing their own content in this intelligent format. Photo / InfiniGraph Brands are missing a big opportunity to close the “social loop” and “frack” their owned content.Advanced technologies using learning algorithms, content recommendations and visual content platforms are powering top publisher sites today to help connect readers with content they will love.
However, the void of discovery and targeting of brands content creates a big problem. A great example of fracking is in the oil and gas business using a technology called hydraulic fracturing i.e. “fracking”, to extract trapped resources deep in the earth. Brand need to frack their own content resources locked up on their social, websites, community sites, and blogs. A great example of this type of merger is Complex Media and Mountain Dew launch of Green-Label.com, a lifestyle site that publishes a wide range of content.
Monitor Clicks. Outbrain CEO: On (Rumored) IPO, Coming Wave Of Content Marketing Consolidation. Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention on the company’s historical and continued investments in building and acquiring for algorithmically fueled content recommendations. The eight-year-old startup is among a string of Israeli companies that have considered public life on US-based exchanges.
Others, like performance-based media network Matomy, looked to the London Stock Exchange before scrapping those plans due to what it said was technical issues. Galai spoke with AdExchanger about Outbrain’s breadth as a publisher-centric content discovery network. AdExchanger: What is Outbrain exactly? YARON GALAI: We’re a content discovery platform. Will you IPO? The best I can give is no comment. What is a good form of storytelling? Is Your Content Marketing Strategy TOO promotional?
Published on If you went on a first date with a guy and he spent the entire night talking about all of his accomplishments and capabilities and didn’t ask you a single question, would you want a second date? Unless this guy is “The Most Interesting Man in the World,” you probably wouldn’t. Why, then, do business owners think it will be effective to create content that does more bragging than provide useful and insightful information? Whether you’re on a first date or trying to reach new customers, building relationships is a two-way street and you have to give a little to get a little.
As a Content Marketing Strategist at Brafton, I work with my clients to develop content that encourages dialog and ultimately drives conversions. How we accomplish this depends on a variety of factors, but balance is the core theme in all of my strategies. Overly promotional content kills your ROI About six months ago, I started working with a client in the home improvement space. Finding a healthy balance. 5 Tips on Taking Charge of Your Earned Media. Brandon Conventional wisdom dictates that earned media, by its very nature, is beyond or at least subject to very little of a brand’s control — in fact that’s what makes it credible.
While consumers are increasingly willing to engage with branded content they find useful or entertaining, there’s no substitute for credible, third-party opinions, especially when it comes to making a smart purchase. Traditionally, earned media has been defined as favorable publicity along editorial lines, but with the advent of social media, “publicity” took on an evolved meaning. Publicity now constitutes visibility on social channels due to user promotion via “Likes,” Tweets,” “Shares,” etc. The resulting ecosystem includes a host of venerable influences, both online and off, that affect consumer perception, a nice way of saying brands have to contend with even more variables out of their control. But is all earned media created equal? Top Influences on Tech Buyers Top Influences on Automotive Buyers 1. 2.
4 Tips To Marketing Your Legacy. Legacy marketing, as we may call it, is when a brand embarks on a campaign promoting a significant anniversary or milestone or simply wishes to remind consumers of the more sentimental, evergreen aspects of its property. Content is ideally suited for legacy marketing because it helps brands avoid a fine line when engaging consumers with this kind of branding – and that is the fine line of condescension.
When invited to celebrate a brand’s anniversary or accomplishments, it’s tempting to ask, “why?” As a consumer. Even for some of the most respected brands in the world, it’s not a given that consumers will have the same emotional response to legacy marketing as intended. It can be hard to convey the real meaning of a brand’s legacy with a 60 second TV spot. One of my favorite examples of this kind of marketing is IBM’s “100 Icons of Progress”, an ode to innovation launched for their centennial that, two years removed from its inception, is still a compelling experience. 6 Tips for Repurposing Content for Your Website. Producing and distributing enough content to keep audiences engaged with your brand is a marathon, not a sprint.
It takes dedicated resources, time, and discipline to execute an effective strategy, but there are a number of ways to streamline your efforts and make the content you create work even harder for you at minimal cost. Here a few inexpensive tips: 1. Subtract the Sales Pitch Content marketing may require different tools and a different mindset than direct marketing, but that doesn’t mean the two can’t play together.
You can turn a press release announcing a new product into a blog post addressing the problem your product attempts to solve and educating consumers on other solutions or points of consideration they should be aware of. 2. In addition to providing a more engaging experience for consumers, multimedia assets can greatly increase the flexibility of your content execution. Video is one of the most flexible assets you can develop. 3. 4. 5. 6. Like This? Be Sociable, Share! Real-World Examples of Content Curation Inspiration.
Outlook Report Vol 10. Mobile devices are used frequently in conjunction with other screens, including the big TV in your living room. Anyone who has ever tapped out an email on their iPhone, while checking a score on the VAIO balanced on their lap, while keeping an eye on American Idol on their 40-inch BRAVIA knows this. Yet many marketers today are ignoring this ubiquitous consumer behavior as they over-focus on mobile as a stand-alone medium. Media multitasking is not a new thing, of course. People have used laptops in front of the TV since... well, probably since the first laptop entered someone’s home. We’ve seen data on this behavior for years, and yet, beyond putting a URL on screen or asking people to “like” a brand on Facebook, most TV spots don’t acknowledge or attempt to capitalize on the fact that the consumer is watching with a Web-enabled device on their lap or in their pocket.
At a minimum, multitasking adds another layer of complexity to the evolution of media measurement. 9 Ways to Add LinkedIn to Your Company Website. Brian Honigman is a social media account manager at LunaMetrics, a Google Analytics certified partner that also specializes in social media, search engine optimization, and PPC. Follow him at @Brian_Honigman and read his blog at BrianHonigman.com. Adding LinkedIn's social features to your company website is a great way to tap into both a large-scale recruitment platform and a targeted network of business contacts. Don't believe it? Well, according to a study conducted by Bullhorn, a web-based software and services firm, LinkedIn is the leading social network for job recruiting. Another study conducted by HubSpot, an inbound marketing company, showed that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.
These stats highlight how increasing the integration of LinkedIn on your website can help improve the success of your business. If you're ready to get started, here are nine key plugins and examples. 1. 2. 3. 4. 5. 6. 7. 8. 9. The 8 reasons I love #Twitterchats—and why you should, too. Content Marketing World | Speakers. Thank You Mom campaign from Procter & Gamble. Hitwise Intelligence - Analyst Weblogs.