How To Chose a Brand Name: Tips, Ideas and Examples. I get asked this question quite a bit by startupping entrepreneurs and even established business owners: When choosing a name for your business or a new product, should you go with a name that is descriptive (if somewhat boring)? Or should you coin a unique made-up word? There are different schools of thought on this. Some people fall squarely in the “unique made-up name” camp — others think descriptive is best.
Personally I tend to fall into the descriptive camp. I like descriptive business names because they do not require as much work to convey what the business does. While there is no one right or wrong answer, I do think there are specific considerations in a small business you need to keep in mind when coming up with brand names. I examine the advantages and disadvantages of both schools of thought in my latest post at the SMB Marketing Guide, called “Choosing a Brand Name: Being Descriptive vs Coining a Unique Word” which I’d like to share with you: How To Chose a Brand Name: Tips, Ideas and Examples. Dropbox - Simplify your life. Prezi Viewer. Home | Viggle. Wikets - Rewards for Recommending and Shopping Products You Love.