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Keyword Research with Google Only: No Other Tools Needed. Google has lots of useful tools to offer to the marketer – most of them are free and awesome – the two words you not so often find go in combination.

Keyword Research with Google Only: No Other Tools Needed

This post looks at various ways to do keyword research with free Google tools – more often than not you won't need any other tools at all. 1. Just Use Google Search Google Search has answers to all questions (I mean it). You can both research your keywords and find valuable content ideas by just searching Google. Here are a few tips for you to research your keywords using Google: Use wildcard operator. Use synonym search: ~ operator will include some related terms in search results.

Use (ALL)INTITLE: (ALL)INANCHOR: operators for competitor research. 2. Most of us are aware of Google's public keyword research tools but not many know these tips: Select the “Show/hide columns” drop down list, and choose “Show all”. Google Insights tool is a must for checking trends. 4. Wonder Wheel is Google's experiment that started last spring. 5. Google & Yahoo Local SEO Best Pra. Introduction From year to year, the only thing you can count on in local search results is change.

Google & Yahoo Local SEO Best Pra

Last year's survey corresponded with the introduction of Local carousels to desktop SERPs and the release of New Google Maps . The summer of 2014 saw an even more dramatic shake-up with the release of Google My Business —the product of over two years of work by Google engineers—and more importantly the Pigeon algorithm update. While there is plenty of evidence to suggest that shake-up is still occurring (one theory is that the update introduced a much stronger machine-learning element than we've ever seen before), conducting the survey at this time provides a very useful data point against which to measure change year-over-year.

The Survey This year’s survey was divided into four parts. I. In this section, I asked participants to identify the influence of eight thematic clusters of ranking factors across the two primary types of Local results (localized organic, pack/carousel). II. III. Link Value Factors. Link Value Factors Explained In the style of SEOmoz' Search Engine Ranking Factors, this page includes the opinions of 17 well respected, international SEO and Link Building professionals on nearly 40 factors that possibly influence the value of a link.

Link Value Factors

My opinion about each factor has been included into every score as well. Although not every possible influencing factor, nor every possible opinion has been included, this page covers the majority of the factors and is pretty accurate. At least, in my opinion. The idea behind this research was to determine which factors professionals from the field of SEO consider to be of influence on the value of a link and/ or on the potential amount of link juice that a link can pass. Every factor has been rated on a scale from 1 to 5 by the participants: Not of any influence on the value Fractional effect on link value Moterate influence on the link value Strong influence on the link Very strong influencing factor.

Search Engine Ranking Factors. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms.

Search Engine Ranking Factors

We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs. Note that these factors are not "proof" of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher. Web Marketing and Web Analytics Articles.