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Keyword Research with Google Only: No Other Tools Needed. Google has lots of useful tools to offer to the marketer – most of them are free and awesome – the two words you not so often find go in combination.

Keyword Research with Google Only: No Other Tools Needed

This post looks at various ways to do keyword research with free Google tools – more often than not you won't need any other tools at all. 1. Just Use Google Search Google Search has answers to all questions (I mean it). Google & Yahoo Local SEO Best Pra. Link Value Factors. Link Value Factors Explained In the style of SEOmoz' Search Engine Ranking Factors, this page includes the opinions of 17 well respected, international SEO and Link Building professionals on nearly 40 factors that possibly influence the value of a link.

Link Value Factors

My opinion about each factor has been included into every score as well. Although not every possible influencing factor, nor every possible opinion has been included, this page covers the majority of the factors and is pretty accurate. At least, in my opinion. Search Engine Ranking Factors. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms.

Search Engine Ranking Factors

We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings.

Web Marketing and Web Analytics Articles.