By Edward Nawotka Transmedia is more than a fad and is becoming an popular storytelling option for content creators. Many believe that book publishing can no longer operate in a silo and must conceive of new stories with transmedia practices in mind right from scratch. At SXSW Interactive several panels offered ideas of how publishers can extension of traditional storytelling — either in print, audio, or online. This can range from launching Facebook and Twitter profiles for fictional characters, to creating entire alternate online storylines, films or, as discussed in today’s feature story, alternate reality games . Each new platform requires specific skill sets.
Henry Jenkins III (born June 4, 1958) is an American media scholar and currently a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts . [ 1 ] Previously, he was the Peter de Florez Professor of Humanities and Co-Director of the MIT Comparative Media Studies program with William Uricchio . He is also author of several books, including Convergence Culture: Where Old and New Media Collide , Textual Poachers: Television Fans and Participatory Culture and What Made Pistachio Nuts?: Early Sound Comedy and the Vaudeville Aesthetic .
I’m on a early flight this morning what made me skip to publish another series of pictures from Iceland but instead use the time and share with you some thoughts on the concept of transmedia I got pretty obsessed about recently after hearing about it . The concept is simple, actually that simple that it barely feels as new information. But I think it is something what we often forget about. And it is also a bit scary when you think of labels like photojournalist. One of the basic concepts always has been cross-media , what more or less means to take your produced material, let’s say pictures and publish it in as many channels as possible, for instance a book, magazine, newspaper, web, you name it. Multimedia is now another way of expressing the story.
Hello. I’m a big fan of Inception and spotted that Amir and Björn were having a bit of a tiff about the film. They have a blog and Amir wrote the following text [German version here ]. Obviously I like the text because I have translated it for you. I’ve done my best with the translation and I think I’ve done the original justice.
So, for those of you that have created a character , it’s time to move onto the next stage of our little workshop. What I’d like you to try and do now is build a framework for your character to live in; something a little like this. Building an Online Character There are places that your character must inhabit; they must have an Email and must be on twitter, but other places such as last.fm, facebook, googlemaps, friendfeed, delicious and all the other things I tend to use, depend on you and your character. Once you have set up your characters framework let us all know where to find them by popping links into the comments section of this post. I’ll then set something up which will help us all in the next workshop.
Transmedia storytelling (also known as transmedia narrative or multiplatform storytelling ) is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies, and is not to be confused with traditional cross-platform media franchises , [ 1 ] sequels or adaptations. From a production standpoint, and for the purpose of MA Events....it involves creating content [ 2 ] that engages an audience using various techniques to permeate their daily lives. [ 3 ] In order to achieve this engagement, a transmedia production will develop stories across multiple forms of media in order to deliver unique pieces of content in each channel. Importantly, these pieces of content are not only linked together (overtly or subtly), but are in narrative synchronization with each other. [ edit ] Academic discussion
The Clip Report: An eBook on the Future of Media In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press - by cutting, pasting up and photocopying clippings. My fascination with the media never abated.
October 6, 2010 · By Daniël van Gool in Events , Info During the Netherlands Film Festival the brand new transmedia event From Story to Legend was held in Utrecht as an initiative of both the Dutch Organisation for Professionals in the Movie and TV Industry ( NBF ) and the transmedia agency Dondersteen Media . The goal of FSTL was to introduce professionals in the TV/movie industry to transmedia and the opportunities and possibilities it has to offer by having several experts who have earned their stripes in the field speak on the subject. And ARGNet was there to report! What follows below is a recap of the four presentations that were held by the panel of international experts, after which everyone who attended got a chance to join the experts for Q&A in several round table sessions. The first speaker was Drew Davidson from Carnegie Mellon’s Entertainment Technology Center .
If you could choose how to receive your favourite novel, how would you? Many of us have been programmed from childhood to accept that stories come on a page, as a book or on a screen, as a TV show or a movie. However new technologies are disrupting the publishing business as stories are downloaded to be consumed on e-readers, mobile devices and computer screens. Authors are increasingly "curators", "story architects" or "experience designers" and are looking toward the creation of storyworlds rather than a linear stream. In addition, the relationship between consumers and media is changing as the value of print alters and the human tidal wave moving from print to screen-reading is causing seismic shifts in the way that entertainment and content is conceived and received. The entertainment industries are no stranger to buzzwords.