syllabus
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Last year I had one too many encounters with students (both grad and undergrad) who insisted on texting, emailing, or surfing during my classes (not big lecture classes, mind you). I decided to get something official on the syllabus for fall: Technology and the Problem of Divided Attention In recent years the saturation of cell phones, text messaging, and laptops, combined with the broad availability of wireless in classrooms, has produced something I call the problem of divided attention .
first efforts: The syllabus it is a-changin'
We’ve discussed some tactics to get your company better engaged with social media. Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers. Some will fade away over the next 6-12 months while others will continue to grow and evolve.
35+ Examples of Corporate Social Media in Action
THE PUBLIC RELATIONS PRACTITIONER'S PLAYBOOK
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If important changes are to take place, discussions in the workplace must be greatly enriched. An active discussion among nonbusiness school academics and corporate members with each willing to give up part of their language and thinking routines can help. This is not just a case of making academics think and talk more clearly and practically.
Corporate Communication Syllabus
