First efforts: The syllabus it is a-changin' Last year I had one too many encounters with students (both grad and undergrad) who insisted on texting, emailing, or surfing during my classes (not big lecture classes, mind you). I decided to get something official on the syllabus for fall: Technology and the Problem of Divided Attention In recent years the saturation of cell phones, text messaging, and laptops, combined with the broad availability of wireless in classrooms, has produced something I call the problem of divided attention. A March 25, 2008 article in the New York Times summarized recent studies of productivity in business settings. Researchers found that after responding to email or text messages, it took people more than 15 minutes to re- focus on the “serious mental tasks” they had been performing before the interruption. JOUR 3410. Online Media Syllabus. 35+ Examples of Corporate Social Media in Action. We’ve discussed some tactics to get your company better engaged with social media.
Lest you think there’s a limit to how you can connect with business and customer facing audiences, we’ve assembled this list of more than 35 companies who are experimenting with social media in a host of different ways. This list is by no means exhaustive, and it represents a wide variety of businesses, industries and social media tools. As you can see, engagement takes many forms. Some are likely to generate more discussions with the company while others might result better connections between customers.
Some will fade away over the next 6-12 months while others will continue to grow and evolve. There are no rules to what form your engagement has to take. Look at your company, identify its strengths, what types of conversations energize employees and determine how you can best grow/shape/build/join your own community. Cisco hosts 12 blogs addressing a variety of audiences for their global business. Employees Are the Brand. Strategic Program Planning for Effective Public Relations Campaigns: Laurie J. Wilson,Joseph D. Ogden. Disney Corporate Communications Course. The Tuck MBA - Corporate Communication - Syllabus.
Corporate Communication Syllabus. If important changes are to take place, discussions in the workplace must be greatly enriched. An active discussion among nonbusiness school academics and corporate members with each willing to give up part of their language and thinking routines can help. This is not just a case of making academics think and talk more clearly and practically. Discussion among business leaders are as often reduced to short choppy expressions of empty slogans as academic talk is to complex convoluted displays. The frustration of style differences must give way to the pursuit of mutual insight. Business talk has to gain depth and complexity appropriate to the talents of its participants . . . Course Description The term "corporate communication" embraces many aspects. Corporate communication is the means by which a corporation is linked with the outside world.
In this course, we will study the forms and practices of corporate communication and their impact on contemporary global society. Required Text Mr. Building a Learner Centered Syllabus. Building a Learner Centered Syllabus by Kristina Kauffman I was fortunate to have many wonderful professors during my undergraduate years, but I do not recall receiving a syllabus that contained much more than the name of the class, contact information for the professor, the text, reading assignments and lecture topics. These syllabi told me what the teacher planned to do and what I needed to read. They did not guide my learning or tell me what I needed to know in order to derive maximum benefit from the class. In short, they were not learner centered. Research done by universities and my own experience with students indicate that a syllabus can serve to facilitate learning, communication, and provide a positive and exciting first impression.
Imagine your response to receiving this syllabus: What message does this syllabus send to students? In 1997, John Lough did a study of Carnegie Professor of the Year faculty. Robert M. 6 Steps to Build an Effective Syllabus: