PR2.0
Get flash to fully experience Pearltrees
pitch
Brian Solis
The future of TV is much more than social, it’s a multi-screen experience that takes design. Often, producers, broadcast and movie marketers and brands alike underestimate the role social media plays as consumers watch, share, and interact. Whether its watching movies, TV shows or listening to music, consumers will have at least one-to-two other devices in grasp or within reach. Depending on the device, each screen is used differently and with purpose.
Editor’s note: The press release is the least loved document in the media universe. We get way too many here at TechCrunch, and some bloggers equate them to spam . But they do have their uses.
