We Know App Stores | Distimo. App Annie - App Store Analytics and Market Intelligence. MetricsDrivenDesign. (4) What are some top strategies for conversion optimization.
Do It Yourself A/B Testing. I always start marketing interviews with a phone screen of some variant of the following question: “Let’s say this is your first day at Urbanspoon and I show you the following data. We’ve just launched an A/B test of that I’d like you to evaluate. [The example can be almost anything you want to test different results for – from almost any search element, PPC campaigns, email subject lines etc. In this case, I’m using a PPC example.] I’m looking for an answer that goes beyond demonstration of pre-algebra skills and rudimentary familiarity with a calculator. Obvious answers include splitting up 50 keywords into different groups, looking down stream to see differences in conversion rates, and technical answers around quality score.
Answers to the above theoretical question usually fall into one of three buckets: I’d run as more Ad B’s so our impressions are equal and then compare the click through rates. All of this can be calculated with innumerable free online tools. The Secret To Pinterest's Astounding Success: A Brilliant Sign-Up Process You Should Copy. 5 Tools to Improve Your Idea Before You Write a Line of Code. In my last post on ReadWriteStart, I talked about how, in many cases, it wasn't an advantage to build your start-up in stealth mode.
As a continuation of that theme, I thought it would be interesting to explore five tools you can use to iterate and improve your startup idea before writing one line of code. There is nothing worse than building a tool no one is interested in, so I'd encourage you to consider these options before starting down the path of building your next startup. Specifically, these five tools can help you do three critical activities before starting to write a line of code: create a wireframe, get feedback from the target market and test value proposition through multiple landing pages. Editor's note: This story is part of a series we call Redux, where we're re-publishing some of our best posts of 2011. As we look back at the year - and ahead to what next year holds - we think these are the stories that deserve a second glance. iMockups for Wireframing Concepts.
AutomateAnalytics.com.