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Crowdfunding via customers is the new startup capital. When the JOBS Act was signed in April, the startup community gave itself a collective high five.

Crowdfunding via customers is the new startup capital

Crowdfunding would enable startups to reach out to the whole world to get access to funding, not just a small cabal of investors living in a 20-mile radius of Menlo Park. But hidden in the headlines was a much more powerful underlying trend. With the JOBS Act came the creation of an entirely new class of capital that could be far more valuable to startups: customer capital. Meet the new investor class: Customers. Instead of raising capital from VCs to build a product, entrepreneurs can skip the line and reach out to customers before the product is actually produced. We’ve all dealt with pre-orders before, whether it’s the new iPad or a blockbuster summer movie.

A big, juicy new fund. While there is a big, amount of capital available from VCs, angel investors and private equity folks, the amount of capital available for entrepreneurs when you count the customer market is much larger. Crowdfunding becomes a reality for startups - GrowVC (press release) Grow VC is fixing the inefficiencies of private seed funding for web and mobile companies with a global social network and crowdfunding.

Crowdfunding becomes a reality for startups - GrowVC (press release)

The service includes the tools needed for building a startup from the ground up, to getting funding at the seed level. It introduces startups to investors, experts and other entrepreneurs, helping them discover common interests and providing new transparent ways of achieving investment. The community-fund feature includes a members leaderboard based on the merit of the members' investment decisions. The most successful decision makers will be financially rewarded when the community fund begins earning return on investment (ROI). All decisions are completely transparent so Grow VC members can always view how successful past and ongoing investments are.

Grow VC cofounder and CEO Valto Loikkanen said: "Our model gets startups acquainted with the entire investment process and we are the first to offer this type of peer-to-peer crowdfunding. About Grow VC. Welcome. Finance free software. People Fund - People Fund.

Tom Dawkins's Answers on Kickstarter. Does Crowdfunding Work for Early Stage Growth Companies?