@shelisrael. @HubSpot. @nowsourcing. @t_de_baillon. @ambercadabra. @SandyGuerriere. @rumford. @edo_au. @bostonmarketer. Four reasons why public Facebook status updates won. Gmail lab feature “Multiple Inboxes” allows you to have more than one ‘inbox’ in your default Gmail view.
How to Create the Abundance Mindset. Editor’s note: This is a guest post from Steve of Freedom Education. Give away what you got. It’s not that complicated, really. But let’s think for a minute; what do a great number of people do instead? When someone has a great idea, they hoard that idea. They don’t give it away. In my opinion, social media monitoring is one of the most important aspects to any Internet marketing initiative today.
Tight integration with offline and online campaigns is a necessity and organizations need to have the right procedures in place to fully take advantage of conversation about themselves and their competitors online. The following is a guide to social media monitoring. Before I get into the nuts and bolts of the article, I want to emphasize that each company needs its own strategic thought and implementation - and that no two companies should have identical forms of monitoring. Build Useful Media.
It’s usually through my own personal interests that I stumble into something else that I might want to share with you that could be helpful.
This very thought, if you pause and read no further, is useful. Image credit: josephina I encourage clients, associates and even friends to create content-rich sites for whatever they specialize in with the purpose of building an audience and forging relationships.
The type of content aside, the way to create a popular web property is to slowly grow larger over time in an organized, attractive layout with uniquely useful material focused on your niche. Everyone is aware of the benefits of building your brand by using exceptional content to market yourself. What is not spoken about often is how difficult this is in the beginning. Writing when you have no audience is not a task most relish, and takes strong passion, dedication and inner strength. But of course, everyone started where those who are new are starting, and it’s perfectly natural to get frustrated in the beginning. Simply put, the more linkable, useful and compelling content you have at your site, the easier things will get as time moves forward.
Conclusion. Eight Forms of Social Networking Depression: Are You Suffering? Even if you have been staring at your computer screen all day, you've likely figured out it's a scary world out there right now.
Scads of people are being laid off, in practically every market - including, very likely, people you know, work with, or even you. Companies that you used to rely on as a standard are begging for bailout money, going out of business, or being purchased at prices well below what they would have received six months or six years ago. Savings and investment accounts are being decimated as credit card debt rises and retirement plans are mere fractions of what they used to be. And all that bad news piles up - making some of the more frivolous things we do online seem even less important than they used to be, giving some of us a sharper edge and making us a lot more irritable. The Age of Responsibility. 77 Insights From More Than A Decade On The Web, Daily. Image credit: russelldavies It’s time once again to break up the longer format content I’ve been writing with more bite-sized thoughts.
Today, I thought I’d list some quick insights I’ve gleamed as a heavy contributor, participant and early adopter on the web daily for the last 12 years or so that continue to hold true: 1) People love controversy 2) The web doesn’t forget 3) The us-vs-them mentality is huge 4) Popularity begets popularity 5) The core users focus the head of attention on just a few things daily 6) The long tail of attention matters too and is up for grabs by anyone 7) People hate flash – especially influencers 8) Hilarious/unintended humor will be found, and magnified 9) Self-congratulatory, corporately refined text is boring, and ignored.
CK's Blog: BtoB Marketers, The World Is Your Web 2.0 Oyster. I work in both business and consumer environments, or "BtoB" and "BtoC" as the industry lingo goes.
And in the last few years I've added social media (aka "Web 2.0") to my professional services and personal interests. While I certainly don't view social media as a panacea to all BtoB marketing challenges, I do see exciting opportunities and sound reasoning for leveraging these tools and technologies to improve market share, brand awareness and customer relationships. Yet even though BtoB marketers are beginning to implement some interesting programs, they're still the exception... with the belief that social-media-is-a-consumer-application as the rule.
The challenge of this environment for marketers is not only adjusting to customers being in control of messages—it's learning what they want now that they're showing us (and telling us) who they really are, vs. our perceptions of them. Guest article by Greg Fish (blog: world of weird things) You can’t go on vacation any more without your video camera, especially if you’re going some place spectacular and exciting.
When the new wave of space tourists soars into orbit, they’re going to come back with some spectacular home movies. Some of them may be a lot steamier than others because there’s bound to be a couple just itching to be the first humans to have sex in space and capture it on high definition video to bolster their claim to fame. Yes, sex in space in inevitable and the moment people finally get a little privacy and a little room in which to play (something that’s missing on today’s space missions), it’s going to happen.
But before you rush to reinvent the Kama Sutra in 360 degree freedom, a few tips for you aspiring 60+ mile high club members… In microgravity, the heart doesn’t pump blood as efficiently so gentlemen, you might have a few difficulties getting ready for the task. Social Media Marketing Strategies. Marketing successfully on the social web, can be compared to cooking your favorite dish.
If the ingredients are just not right, or are missing, you are left with a sub-par product. It’s imperative that you get the dish correct. Lack of a little salt and pepper can make or break a dish. The same can be said for social marketing, to be effective with your campaign, you can not leave out any of the key ingredients, because if you do, you’re left with a sub-par marketing campaign. Sub-par is just not acceptable on the social web. I recently wrote a good primer called 40 key elements to getting started in social media. When I got involved with Internet marketing back in 1997, the game was completely different. The second form of marketing was email. Don't Be Afraid To Have Opinions Or Take Sides. What makes blogs special to you? To me, it is the unique viewpoints of individuals who express their thoughts uninterrupted by editors or restrictions other than the self-imposed variety.
I frequently inject opinion here and take sides. That’s not really a secret and should be pretty clear if you’ve been reading for awhile. I would like to think you’re here not necessarily because your agree or disagree with what I write, but that you think it is worth hearing and want to learn, interact and debate with me. If you agree with everything all bloggers you read are saying, you’re not reading enough blogs. The Goal is the Interaction. Advanced Search. Logic Emotion: Professional Prism of Trust. WebWorkerDaily. Photo by semaphoria This is the third in a series of online community manager posts over the past couple of weeks here on WebWorkerDaily. I’ve already talked about online community manager jobs and what community managers actually do, so I thought that we’d talk about what it takes to be successful as a community manager. There are skills to learn and work habits that are useful for community managers.
Here are just a few of the skills and habits that people have already mentioned in the comments of the previous posts. It’s been far too long since I posted here, and I at least wanted to share an entry I wrote last week at Viget Engage marketing blog: Anyone who has spent time in the brand space will have certainly come across Marty Neumeier’s The Brand Gap – it’s one of the foundational books on how to cultivate a brand, and is a must-read for any brand manager.
The central premise of the book is that a brand is not simply a logo, identity or even product. Neither is it what you, the brand manager say it is. Rather, a “brand is a person’s gut feeling about a product, service or organization.In other words, it’s not what you say it is, it’s what they say it is.” Branding is all about creating an emotional clarity by providing a story around what you are selling, and social media will fan the flames of those companies that live up to their brand promise, or quickly take down those that are merely selling a false idea. But what kind of role does social media play in crafting successful brands today?
If Twitter is good for one thing, it is support from the community. Our fine city of Louisville has been in a state of emergency and the total number of people without power in Kentucky has skyrocketed to over 1 million. And of course spammers picked this fine time to make a copycat account. Underscore spammers have been hitting several top Twitter users, and its getting ridiculous.
Hmm, this guy looks familiar, but… In light of the outpouring of support shown by my friends on event of this spammer rearing his ugly head, here are some steps to report spam on Twitter: 1 – Follow the @spam account. 2 – Reply to the @spam account. An Alternative to RTs on Twitter. Sniff, I remember feeling so emotional to meet such amazing StumbleUpon friends. Now I haven’t been there for pleasure, networking or day-to-day communication in months. My friends all seem to hang out on Facebook, LinkedIn & Twitter now. Did eBay, proud owner of SU, bet 75 million on a dying shark with their May 2007 purchase? Sure-our office maintains StumbleUpon profiles which can send prodigal amounts of semi-empty traffic characterized by suspicious bounce rates. 20 Great Twitter Tools for Firefox. People love Twitter, and they love Firefox, so it only seems natural that there would be quite a few tools to merge these two items.