Why I'd Use Shopkick But Not Foursquare. Sometimes it feels like I am the only one in the world who is not into Foursquare.
Or at least the only one in Silicon Valley. Or at least the only one who works for TechCrunch. I’m definitely the only one on staff who has never written a post about them, and that includes our guest poster Vivek Wadhwa who usually obsesses about issues like patents and immigration. Don’t get me wrong, I think it’s a smart idea, and I have plenty of friends who get sucked in by the cleverly-exploited game theory dynamics. I think eventually location-based services and bringing a real world, micro-location aspect to a Web that has erased the importance of where-you-are is the next huge market. But, as a user, telling my friends where I am doesn’t gives me enough in return to warrant the privacy invasion. The social media rules, for me, are simple: I don’t get hung up on privacy. Enter shopkick—which launched last week and is the first location-based product I’ve seen that could give me a reason to share. Top 5 Ways Big Brands are Using Foursquare. Unlike other more mainstream social networks, the business potential of Foursquare may not be immediately apparent.
At present, the location-based network is less about conversations and resource sharing, and more about tying your social activities to physical places. For brick-and-mortar businesses, a Foursquare strategy makes a lot of sense. But what about brand promotion in general, say in the entertainment or publishing worlds? With Foursquare, it's not about linking users back to your site or products, but creating a new location-based product that has value for fans and followers.
Here's how five big brands are attempting to connect location to their online social presences. 1. In the television industry, Bravo was one of the first networks to get on board with Foursquare, and 50,000 of its fans have followed so far. 2. If there was ever a brand made for Foursquare, Zagat is it. Zagat uses Foursquare the way many individual users do — by leaving food-related tips about locations.
Foursquare en temps réel, dans les moteurs de recherche. Est-ce un deal clos ? Non, et aucune autre information que les négociations en cours n’ont été dévoilées. Tout ce que nous apprend le Telegraph aujourd’hui, c’est que Foursquare est entrain d’établir des partenariats potentiels avec les trois géant du search : Google, Bing et Yahoo. Foursquare est entrain de grossir de façon impressionnante. Un mois après avoir enregistré son premier million d’utilisateur, le service a atteint le seuil du second million , tout en empochant quelques millions de dollars (20 pour être exact) en financement au passage.
La signification de tout ça, c’est que le service pourra compter sur une masse beaucoup plus importante d’utilisateurs, qui vont créer les données qui pourraient s’avérer utiles aux géants du search, dans les mois qui viennent. . « Twitter helped the world and the search engines know what people are talking about. Et puis, dans le cas de recherches « last minute », depuis un smartphone, ça peut avoir encore plus de gueule… Posture de marque " Context friendly " avec Foursquare ? " ubimedia garden. 6 exemples d'opérations marketing sur Foursquare - Social Media ... Foursquare : je n'ai pas encore eu l'occasion de vous en parler ou d'y dédier un article car je ne voyais pas l'intérêt de faire un article juste sur le service et le principe de géolocalisation.
Le principe pour faire simple est de vous permettre de partager avec votre réseau le lieu dans lequel vous vous trouvez (musée, restaurant, entreprise, ...). Le service est assez confidentiel dans son usage (on parle de 1 million d'utilisateurs). Vous pouvez me retrouver sur. Foursquare : présentation et utilisation business. Domino's credits social media for sales growth. Domino's Pizza has reported a 29% surge in pre-tax profits to £17.5m, buoyed by a strong performance from e-commerce sales and attributed its link-up with Foursquare as key to its recent performance.
The takeaway company reported a like-for-like sales increase in 553 stores by 13.7% in the 26-week period to the end of 27 June this year. Domino's now has 627 stores in the UK after 19 new stores were opened in the period. The company said it was on track for a further 55 store openings this year. The group – which is celebrating 25 years of business – highlighted its e-commerce business as the stand-out performer. It said sales in its e-commerce unit had grown by 61.4% in the period and that online sales now accounted for 32.7% of overall UK delivered sales. In May this year, Domino's launched a nationwide promotion on Foursquare that encourages users to check-in at its outlets.