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Evidence-based Business Strategies for Surgeons. Crunchies 2012 - Nominate Pathbrite in the Best Education Startup category. Stclairshores.patch. Get to know Patch's Audrey Perakis, the ad manager working with businesses in your community.

stclairshores.patch

One of Patch's goals is to make life ridiculously easy for residents of our communities, and that includes business owners. To that end, we’d like to introduce Audrey Perakis, Patch's ad manager for St. Clair Shores, Grosse Pointe, Grosse Pointe Farms, Grosse Pointe Park, Grosse Pointe Shores and Grosse Pointe Woods. She comes armed with ridiculously effective advertising deals that should fit most any budget.

We caught up with Audrey recently to ask her a few questions: Where did you grow up and go to school? From Clinton Township and graduated from Chippewa Valley High School. What’s your experience? While in college, I sold advertising for the student newspaper, The State News, and after college I moved back to the Detroit metro area and sold medical devices used in orthopedic and plastic surgery. What are your personal hobbies/passions? I love music. Doctors Changing the Landscape of Social Media. Patients changed the landscape of social media long ago.

Doctors Changing the Landscape of Social Media

They’ve been tweeting about outdated magazines in waiting rooms long before marketers even knew how to leverage social media. Patients are tech-savvy, vocal and embracing social media. But what about doctors? What kind of impact do they have on social media in healthcare? Doctors using social media can be profound, especially when they seek to benefit patients and peers through their digital communication. Patch.

Patch

Measuring the Business Impact of Social Media [INFOGRAPHIC] Why Adele's 'Someone Like You' Makes Everyone Cry. Twitter Most Likely To Convince Customers To Buy, New Survey Shows. Email is still the most common way people receive digital messages from companies, but messaging through Twitter and Facebook is more likely to cause people to press the "buy" button, according to new research.

Twitter Most Likely To Convince Customers To Buy, New Survey Shows

A survey of British consumers conducted by ExactTarget, a digital marketing firm, found that 95 percent of respondents engaged with brands online in 2011. Of those people, 93 percent have given at least one company permission to send them emails, while 45 percent of consumers have "liked" a brand on Facebook and 7 percent have "followed" a business on Twitter. But while email is used by more consumers to receive messages from companies, Twitter and Facebook are more effective at inciting a purchase, the study found -- with Twitter emerging as the big winner. To be sure, the study didn't actually track consumers' behavior online and instead relied on consumers' perceptions of which digital channels are more likely to prompt them to make a purchase.

In Social Media, It’s the “Nice Guys” Who Win. Who hasn’t heard the saying “Nice guys finish last”?

In Social Media, It’s the “Nice Guys” Who Win

For the most part, every “nice guy” (and gal) out there has probably thought it at one point or other in the business world as some strange turn of events led them to finish last, and at the root of it, perceptibly because they were too nice. I’ve had it happen to me: a client calls, I go above and beyond, I do all the work, and then after days of evaluation and proposals, they decide to stay where they are, take all the suggestions I have given them and just stay where they are. Maybe I wasn’t charming enough. Maybe they were too “nice” to leave the other guy, but it doesn’t matter, in a case like that, in the past I may have thought, “I was just too nice – I should have refused to help without a signed contract” – business – it doesn’t always pay to be nice. These things happen in the offline world all the time…but wait…something has changed! In Social Media, the Nice Guy Finishes First.

Pj

Stclairshores.patch. Grossepointe.patch. Get to know Patch's Audrey Perakis, the ad manager working with businesses in your community.

grossepointe.patch

One of Patch's goals is to make life ridiculously easy for residents of our communities, and that includes business owners. To that end, we’d like to introduce Audrey Perakis, Patch's ad manager for Grosse Pointe, Grosse Pointe Farms, Grosse Pointe Park, Grosse Pointe Shores, Grosse Pointe Woods and St. Clair Shores. She comes armed with ridiculously effective advertising deals that should fit most any budget. We caught up with Audrey recently to ask her a few questions: Where did you grow up and go to school? From Clinton Township and graduated from Chippewa Valley High School. What’s your experience? While in college, I sold advertising for the student newspaper, The State News, and after college I moved back to the Detroit metro area and sold medical devices used in orthopedic and plastic surgery.

What are your personal hobbies/passions? Newbaltimore.patch.