Audrey Lindell
Fun with Financial Leads: Making your B2B Marketing Plan Effective. B2B marketing for the financial services sector is tough on two specific points. First is choosing the appropriate channels to utilize for your B2B lead generation campaign. Second is prospecting for leads, or people who indicate a high need to address money-related issues whatever they are. In light of these challenges, there are various strategies that companies can undertake to maximize results in terms of lead prospecting and production. Not only that, companies should also consider keeping their B2B marketing plan well-maintained in such a way that attracts interested buyers.
Thankfully, there are a myriad of lead generation tools and strategy options to consider that do not skew from the initial goal of effective audience engagements. Fun is certainly an element of an effective multi-channel B2B marketing campaign, and managers of financial institutions should take the time to review these important tips. 1. Influencer B2B marketing is your best bet in gaining new clientele. 2. 3. 4.
The Top Demand Generation Strategies for your Sales Pipeline. Businesses opt to increase their ROI rates by focusing on high profile B2B leads for their sales pipeline. What’s more, trends in B2B lead generation have contributed to important innovations. The B2B landscape today is digitally-empowered. Demand generation fits in this picture as a primary means for customer engagement. It wouldn’t be wise to miss out on opportunities to improve that aspect. Indeed, there is really no perfect time to stimulate audience awareness and sales traffic other than now. This may sound promising, but the figure wouldn’t account for positive market projections.
This doesn’t necessarily mean that demand generation strategies aren’t that effective. Here are a few key demand generation aspects you could develop and maintain for increased sales. Direction by data. Content curation. Email automation. Profitable processes and strategies that do not abase demand generation are equally important. Say no to Spam! Ways to Avoid Putting your Email Marketing Campaign to the Dumpsite.
What’s pulling your B2B Lead Generation Campaign Down? A Troubleshooting Guide. Every B2B marketer knows that lead generation poses the biggest problems and risks. From 2012 to 2013, BtoB Magazine found that B2B lead generation is the top challenge faced by many. Other marketing institutions concur with respect to revenue generation and business expansion. It is thus essential to provide marketing methods and strategies in order to gain big from producing qualified B2B leads. Apart from strategies and methods, it is also important to develop specific campaign areas. We can think of the B2B lead generation process as an organic structure.
A weakened part can negatively affect other parts as well, ultimately leading to the weakening of the whole campaign. It is in this respect that businesses focus on critical campaign components, from lead nurturing down to appointment setting. Now, this is also a challenge in and of itself. Along this line, a nifty guide is needed to achieve smoother marketing operations. Optimize your email campaign Minimize automation. Callbox ranks #1 in Lead Generation Services according to 2015 Top Ten Reviews - Callboxinc.com - B2B Lead Generation Company. That’s right — numero uno. Callbox took home the 2015 Gold Award and the 2015 Excellence Award in the Sales Lead Generation Review conducted by TopTenReviews.com. In the global ranking of lead generation services providers, Callbox leads the pack with an overall quality score of 9.8 out of 10. Top 5 Lead Generation Companies of 2014 (credit: TopTenReviews.com) Furthermore, Callbox earned outstanding marks in four major categories: Lead Generation (10/10), Reporting (10/10), Tracking (10/10) and Help & Support (9.8/10).
Here’s an excerpt from the site’s official review courtesy of +Karina Fabian of TopTenReviews.com: Don’t let the name of our TopTenREVIEWS Gold Award winner fool you. They have helped generate leads for businesses of many different sizes from many different fields, including IT, financial services, commercial cleaning, education, healthcare, real estate, travel and more. Congratulations and more power, Callbox! *cue “We Are The Champions” by Queen* Crucial Lead Nurturing Tactics for the Struggling Business. Lights. Camera. Appointment! Developing an Award-Winning Call Script. The Best Marketing Automation Software of 2014 - Callboxinc.com - B2B Lead Generation Company. How Important is an Improved B2B Lead Generation Strategy? Top Five Mobile Productivity Apps for B2B Business. Why Healthcare Companies should Outsource their Lead Generation Processes.
Healthcare companies have seen a rise in the demand for solutions ranging from diagnostics equipment to patient management facilities. In light of this, health care contractors are hard pressed to grab a big share of the market in a bid lead within the competition. But such would be a long shot without an effective B2B lead generation platform. Generating B2B leads is essential in saturating the market with your products, thereby maximizing your capital inputs.
But this is not to say the task is easy. Like a surgical operation, it requires a great deal of care, problem-solving, and knowledge of intricate processes. Now, for businesses within the health services industry, outsourcing marketing operations can be considered. No, it may very well be a necessity, especially for companies that have great products to offer hospitals and health insurance providers. Then again, some might think about the many risks that outsourcing entails. Outsourcing saves you money. The Expert’s Guide to Using Video for Lead Generation. Today’s marketing generation relies a great deal on a harmonious combination of text and visual content in acquiring quality B2B leads. Is there anything else we don’t know? Apparently, there is since video is a new thing, and marketers need to understand a lot more about using it to full advantage. So, here is Vidyard Content Marketing Manager Kimbe MacMaster with the nine practical uses of video marketing for lead generation. • Increase Opens and CTRs on Emails Video has been known to increase CTRs on emails by 2-3x.
•Grab and Hold Attention on Landing Pages The optimal layout, copy, CTAs, and just about everything else for landing pages is a great debate, but one thing’s for sure: if you can’t capture attention, you won’t be getting any further action from prospects. But really, try using a catchy, funny campaign video to grab your audience’s attention. . • Drive More Shares with Sharing Screens This one’s pretty simple. . • Simplify Lead Capture with Downloads in-Video. The Intrinsic Value of Lead Generation to Software Companies. Overcome Marketing Automation Challenges for 2015 with One Simple Word: Relevance. What’s not to love in marketing automation? For a fact, some businesses feel odd with the idea. They do not seem to be satisfied when they let computer software systems do their lead management for them, as though B2B lead generation is gradually losing its human face. Personalization gave itself away to synthetic emails and content – or so we are made to believe.
It is clear that marketing automation has succeeded where hands-on lead management didn’t. But let us be frank: personalization will continue to be a challenge in 2015. The idea now is to combine the human function of personalization with the analytical function of marketing software. Equip your staff with expertise. Like a ship, marketing automation software should be manned only by expert hands. Dig Deeper: Marketing Automation and Why You’ll Need a Healthy Dose of It Aim for quality. So, you have a bulk of leads. Deliver dynamic content. Content is still king. Add value to your offers. Poor Conversions? Better Use Progressive Profiling. Progressive profiling is one strategy B2B marketers can use for a more effective lead capturing. Hardly anyone can fall flat from using this lead generation strategy for acquiring crucial intelligence on certain prospects.
A HubSpot blog post by Lisa Toner shows that progressive profiling can improve a potential client’s conversion rate by up to 120%. But how is that even possible? Simple: progressive profiling uses a lot less form fields. On-site lead capturing devices usually contain up to 11 fields, but that’s asking too much. While it’s always tempting to acquire as much data about your leads as possible, marketing studies reveal that visitors are less likely to supply information to fill forms that are too long. Furthermore, progressive profiling allows for more effective personalization in that it enables you to constantly develop relatable questions that can attract additional client information. To develop your progressive profiling further, a few things warrant attention:
What is B2B Telemarketing? The Top Demand Generation Strategies for your Sales Pipeline. Will you Move to Mobile this 2015? - Callboxinc.com - B2B Lead Generation Company. Aside from heavy drinking and firework residue, New Year is also about reinventing one’s self. It is that time when you get to make promises for the succeeding year, whether you want to do away with a bad vice or improve certain aspects of yourself. Speaking of improvement, B2B companies are sure to list that as one of their priorities for 2015. The year will definitely highlight the need for better digital marketing tactics to coincide with developments in the mobile arena.
Hence, companies should consider enhancing their brands for mobile. But to those who haven’t made the leap yet, it’s not too late to leverage the potentials of mobile B2B lead generation. With 143 million smartphones and 71 million tablets and counting, moving to mobile would perhaps be the most significant resolution you have ever made.
Then again, like most resolutions, there are challenges and stumbling blocks. Engage via device Everyone wants immediacy. Take it easy on fill forms Optimize your load times. How Important is an Improved B2B Lead Generation Strategy?