Marketing Management MBA Marketing Decision-Making MBA Strategic Management How to Write A Strategic Marketing Management Case The key to writing a successful case is related to three issues: First, using Part 1 of the Marketing Management Case Worksheets develop a detailed overview analysis of the case; remember to keep the written aspect of this analysis to two pages. Second, using Part 2 of the Marketing Management Case Worksheets develop a clear understanding of the main problem facing the company and develop original and innovative alternative solutions to the problem; this section should be no longer than three pages. Third, writing clearly and without errors, in a total of five pages -- double-spaced, normal font size and page margins. You can include unlimited appendices. Dr. Randall Hansen's How to Write A Strategic Marketing Management Case
[Author’s note: Of the many things I’ve written for the Poynter website, none has been as popular as my "Twenty Tools for Writers." This list has been quoted, cited, praised, debated, and repurposed by writers, editors, teachers, and other professionals who care about the craft. That folks find these tools useful gives me courage.
by Lisa Hoover - Jul. 17, 2009Comments (9) Even if you have the perfect idea for the next Great American Novel, getting it down on paper is never easy. While you could always use standard word processors like OpenOffice Write or AbiWord, they don't have the bells and whistles that make writing books, manuals, and theses as easy as possible. Fortunately, there are a few open source applications that help budding authors get stories out of their heads and into the hands of readers.
Research and Documentation Online 5th Edition
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