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Introduction 1. Understanding the Basics
I couldn't help but love Chris Yeh's Outline of Predictably Irrational: The Hidden Forces that Shape Our Decisions . It's a fascinating look into the surprisingly predictable psychology that powers human actions and reactions, and I think there are some definitive lessons we can take away from the piece and apply to web marketing. Let's run through the list: I: The Truth About Relativity When Williams-Sonoma introduced bread machines, sales were slow.
9 Ways Marketing Weasels Will Try to Manipulate You September 10, 2009 I recently read Predictably Irrational . It's a fascinating examination of why human beings are wired and conditioned to react irrationally.