Adwords

8 Google AdWords Hacks That’ll Double Your Conversion Rate. 7 Deadly AdWords Mistakes That’ll Make You Broke (And How to Fix Them) Clicks.

Leads. Customers. We’re always looking out to get more of our marketing efforts. If you haven’t been using Google AdWords pay per click (PPC) ads to drive targeted traffic to your landing pages, you may be doing yourself a disservice. According to MosierData, “on average, the top 3 ad spots get 41% of clicks.”

7 Simple Google AdWords Hacks That’ll Drive More Qualified Leads. Let’s face it: driving qualified leads using pay per click (PPC) advertising is a great way to generate more leads.

According to Sitewit, “Businesses make an average of $2 in revenue for every $1 they spend on AdWords.” Paid ads are 56% more profitable than social media, which roughly has 44% ROI. However, PPC ads aren’t exactly cheap. 12 Rules for Maximizing Conversions from AdWords - The Conversion Scientist. Today we have a guest post by Derek Hooker, Chief of Search Marketing at White Shark Media™.

Google AdWords is a very impressive advertising platform. It provides us with numerous tools and features to work with and make our campaigns better. An Endless Supply Of Adwords Ads For Your Split-Test Experiments. I created the diagram below about a year ago.

I use it every time I have writer’s block and completely out of ad writing ideas or when I need to brainstorm new ad texts quickly. It comes in very handy especially with content network ads since I can test as many of them as I want at the same time without fearing any repercussions on my quality scores. Using it is quite straight forward. When you have figured out the main benefit that resonates with your customers, you navigate through the diagram brainstorming new ways to express the same idea – supplying you with an almost endless repository of test ads. An example would be most suitable to help you fully understand how it works.

I. We are always trying to go towards something or away from something. Going towards a gain or away from a pain Notice how each variation can be said differently with synonyms. II.

Adwords Scripts

Quality Score. Give Yourself A Grade In AdWords. Internet Marketing Software - Search Marketing Tools for Pay Per Click Marketing. How to Increase Your Conversions Using Google Analytics Conversions Reports. Simplify Negative Keyword Research - Deep in the Sheets. AdWords for Small Businesses, A Complete Guide. 7 Tips on How to Write Compelling and Effective Ad... Why is good AdWords ad copy so important?

So, you’ve created structured and tightly themed ad groups; you’ve chosen relevant, specific keywords; you’ve added an impressive list of negative keywords; you’ve targeted your local area and you’ve set competitive bids... Is it really that important to spend time writing compelling and relevant ad texts as well? Or is the setup of the campaign, your carefully chosen keywords and the high Max CPCs enough to ensure you good quality traffic? I’m sure you agree that ad copy is definitely not something to be overlooked. Tracking offline conversions - AdWords Help. Un clic sur une annonce AdWords ne génère pas toujours directement une vente en ligne.

Parfois, le client potentiel effectuera plutôt une vente hors connexion (par téléphone ou dans vos locaux, par exemple). En important des conversions hors ligne, vous pouvez évaluer ce qui se passe dans le monde hors connexion, une fois qu'un internaute a cliqué sur votre annonce. Pourquoi utiliser le suivi des conversions hors connexion ? L'importation des conversions hors connexion vous permet d'obtenir un aperçu plus complet des mots clés et des critères de ciblage (les critères géographiques ou en fonction du moment de la journée, par exemple) qui génèrent les conversions les plus rentables. Ces données peuvent vous aider à cibler et optimiser vos campagnes de façon à augmenter vos revenus. Si vous attirez des prospects et/ou des acheteurs en ligne, songez à enregistrer une conversion dans les cas suivants : Voici un aperçu rapide de cette fonctionnalité.

New Image Extensions Enable You to “Show” and “Tell” with Search Ads. Google AdWords Solution Center - AdWords Best Practices Series. AdWords Duplicate Keywords: A Battle Against Yourself. It happens to the best of us: Duplicate keywords in our PPC accounts rearing their ugly heads and negatively impacting the health of campaigns.

Duplicate keywords are a common issue plaguing PPC accounts today. And there are many reasons why AdWords duplicate keywords came to be and a lot of misconception about their value. Oftentimes, advertisers think they might have double the chance of success if they bid on the same keyword more than once.

Keyword Tools

PPC Advisor: Free Trial. WordStream PPC Advisor is powerful, easy-to-use PPC management software that makes it faster and easier to maximize the performance of your Google AdWords campaigns — driving traffic, leads, and sales for lower costs.

WordStream PPC Advisor will help you: Build optimized campaigns more efficiently and cost-effectively Increase your click-through rates and Quality Scores Expand and improve your keyword universe Identify and remove wasted spend Automate the time-consuming manual tasks involved in search marketing WordStream makes actionable recommendations and reports anticipated results. For example, WordStream prompts you when you should add negative keywords, telling you exactly where you can save money and how much you will save. Conversion Tracking in AdWords: Complete Guide [PPC U] So you've got your AdWords campaign up and running, and your ads and keywords are starting to generate an impressive number of clicks.

Great! But unless you've got conversion tracking installed, you won't be able to see how many of those clicks are actually resulting in sales. Conversion tracking is a powerful tool in AdWords that lets you identify how well your ad campaign is generating leads, sales, downloads, email sign-ups, and other key actions for your business. The data recorded by conversion tracking allows you to identify which areas of your campaign are working and not working, so you can optimize your bids, ad text, and keywords accordingly.

Depending on your business, a conversion could be counted when a customer makes a purchase through your website, signs up for a newsletter, fills out an online survey or contact form, downloads an app or whitepaper, calls a phone number from a mobile phone, and so on. 10 Things Nobody Tells You About Google AdWords. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a few skeletons in its closet that are rarely talked about.

After all, Google AdWords is the ever popular advertising platform - or is it? 1. Top 9 Tips For Local Businesses Wanting Success with Google AdWords. The following post is authored by Andrew Lolk at White Shark Media. Optimizing AdWords campaigns for local companies is a completely different task than managing AdWords for an e-commerce or lead generation website. The challenges differ in such a way that the tips that work for e-commerce rarely work for local, and vice versa. At White Shark Media, we have divided our Search Specialists between local and AdWords segments in order to make sure they get to the highest level of competence possible within their individual areas.

It’s not easy to find specific information about how to optimize your local AdWords campaigns. This is one of the reasons why I’ve teamed up with Ifbyphone to bring you some proven tips to improve AdWords performance for local advertisers. AdWords Tactics for Local Businesses #brightonseo. Since the launch of Enhanced Campaigns, AdWords have come under fire for becoming too expensive for small and local businesses. This presentation looks at AdWords tactics for local business, to make AdWords more cost effective so you can turn the odds in your favour again.

You can find my slides below as well as a break down of the key points: [slideshare id=25850119&doc=brightonseo-tarawest-sep13v14-130903101007-] Keyword Strategy and Account Structure Account Structure For a local business, location targeting is particularly fundamental. I would recommend having one geographically targeted campaign, and one nationwide campaign, for each service or product range. 7 Hidden Features In AdWords To Make Your Life Easier.