Color Scheme Designer 3. Blog - Ads of the World™ | Creative Advertising Archive & Community. Blog - All Creative World | Daily Inspiration. Blog - Brands of the World. Multivariate Testing in Action: Five Simple Steps to Increase ... Advertisement The attention span on the Web has been decreasing ever since Google had arrived and changed the rules of the game. Now with millions of results available on any topic imaginable, the window to grab a visitor’s attention has decreased significantly (in 2002, the BBC reported it is about 9 seconds1).
Picture yourself browsing the Web: do you go out of your way to read the text, look at all the graphics, and try to thoroughly understand what the page is about? The answer is most likely to be a straight “no.” With bombardment of information from all around, we have become spoiled kids, not paying enough attention to what a Web page wants to tell us. We make snap decisions on whether to engage with a website based on whatever we can make out in the first few (milli)seconds2. In this post we will talk about how to tweak a website for generating more sales, downloads, membership (or any other business goal) in a scientific manner, using A/B split and multivariate testing. Step 1. Profound Whatever's Photostream. Photl.com. Stock.xchng. Morguefile.com.