Why Mobile Marketing will work in India? Top Reasons (Statistics and Figures) Why Mobile Marketing will work in India?
– Top Reasons (Statistics and Figures) to notice. India is quick to join the Mobile bandwagon. Some statistics and figures that talk for themselves. A very clear indication on how India is adopting the wireless communication channel. And they say in marketing, FISH where the FISH is (FISH is in the Hands, show the worms on Mobiles). Wireless market in India grows by 13% with addition of 24.15 million subscribers in quarter ending September 2007.
It’s a great opportunity out there to be tapped by the content and service providers and I am very positive that the Mobile Marketing should work in India. Mobile Market Report SMS Usage in Urban India. SMS, the humble messaging service of the mobile world recently celebrated its 15th birthday, an accidental invention that has demonstrated remarkable resilience and is still at the top.
SMS usage continues to grow every year with more and more new innovative ways of utilizing its potential coming to the forefront. Indians are using SMS as an extension of their lives more and more every year, an average Indian sends 29 SMS per month (TRAI data). It’s being used not just to keep in touch with friends and family but to check bank balances, mobile bills, and status of train/flight to name a few.
The following market report looks at SMS usage in Urban India to shed some light on its future and answer a critical question, “Is SMS here to stay or will it be replaced?” SMS VAS in India – Perspective Indians use SMS for all sorts of reasons from receiving jokes to checking on flight status to enquiring about exam results. SMS VAS Users – City wise Distribution SMS Usage - City wise SMS: Contests. Mobile banking in India Perception and Statistics, Telecom Station -- express yourself Mobile banking in India - Perception and Statistics Team, Vital Analytics Over the last few years, the mobile and wireless market has been one of the fastest growing markets in the world and it is still growing at a rapid pace.
Mobile phones have become an essential communication tool for almost every individual. Advent of mCommerce has managed to take mobile VAS to next level, adding tremendous value to telecommunication industry. Mobile banking which is an integral part of mCommerce has become very popular among mobile users ever since its existence in 2007.
Checking account information, balance available, credit/debit card information, cheque status, setting alerts , payment reminders, locating ATMs and bank branches, accessing mini statement, accessing loan and equity statements, insurance policy management, placing orders for cheque books etc via mobile phones are some of the services offered in mobile banking. By Vital Anaytics Team. Global mobile stats: all latest quality research on mobile Web and marketing. The mobiThinking compendium of mobile statistics and research The stats, all the stats and nothing but the stats… In the past three years, we have gone from a smattering of mobile statistics to an abundance of useful information.
But there's still a long way to go, there are still huge gaps in our knowledge, some countries enjoy a proliferation of data sources, while others have little or none; and the quality of statistics varies incredibly. As telecoms regulators and industry associations start to collect and share meaningful data, things will only get better. An unfortunate side effect of the media’s recent surge of enthusiasm for mobile in the past year is a tendency to highlight data of dubious quality (often when better is available), and/or widespread misunderstanding, misreporting and failure to qualify figures they have cherry-picked. This isn't just misleading and confusing, it's damaging. Finding your way around the mobile stats compendium: Section B: Mobile Web; 3G Don’t miss: