Volkswagen Polo : Test Drive & Review. Other Points: • This review has been jointly compiled with Rehaan. Thanks for the additional points and pictures. • After seeing the Polo up close, it’s obvious that the car has been designed for the mass market. Competitive price, light steering, stress on fuel efficiency and more. . • VW’s marketing team sure created a buzz leading up to the Polo's launch. . • Saloon version (Polo with a boot) production to start soon. . • In an interesting development, VW recently bought a 20% stake in Suzuki (link to thread (VW to take stake in Suzuki))
. • When you price the base version at 4.3 lakhs, its obvious that costs have been controlled everywhere. . • Announcing the Polo’s pricing just 3 days prior to “Budget 2010” met with mixed opinion. . • VW’s market blitzkrieg included the tagline “Das Auto” . • Service interval = 15,000 kms. • Engine is equipped with crank protection (no starter movement on a running engine). • The VW plant at Chakan (Pune) has an installed capacity of 1,10,000 cars annually. . Successful Marketing Strategies Revealed at Brandweek.com- Superbrands. Lexus Promotes Hybrid as Edgy in 'Dark Ride' Effort.
Social Media Car Advertising - Promoting Cars Through Social Media. Forbes Names Top 20 Social Media Campaigns: How Many Automakers Made The Cut? - Social Car News. Car Reviews - 2010 Car Reviews at CARandDRIVER.com - Car Buying Resource. RSS Feeds by Category. Parking trouble? Robots to the rescue! - 2 - Autos - MSN India. Ignition. Unboggle.