A Guide to Choosing Colors for Your Brand « Usability Post. One of the key elements of building a strong brand is color selection.
Every color has a different feel and various associations. By choosing a color or a combination of colors for your brand identity, you will take on those associations. Colors will evoke certain emotions and feelings towards your brand so it is vital to choose a color that will represent your identity effectively. Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone. Why Color Matters. How To Find Conversations By Tracking Brand Mentions. As Outspoken’s Chief Branding Officer, I get asked fairly often what types of mentions I track, how I track them and how the hell I can be in every Twitter conversation and still get any work done.
Well, I’ll tell you. The truth is I don’t spend nearly as much time on Twitter as my participation would make you think (No, seriously) and I’m also not using any tools you don’t already know about. Creating Social Media Outposts. By Mike Fruchter of MichaelFruchter.com (Twitter/FriendFeed) Roll-Your-Own Social Media Campaign: Outposts I recently started a new job at a software company.
