If (You Write a Good Hypothesis), Then (Good Things Happen) Jim Sterne | October 9, 2014 | 0 Comments inShare7 In order to formulate valuable insights, analysts need to be constantly coming up with hypotheses and testing them to the best of their ability. While analysts spend enormous amounts of time collecting, cleaning, and managing data, the goal is to come up with insights. Insights however, never, ever present themselves. One has to dig for them. In mining terms, you don't just grab a shovel and stick it in the dirt. Instead, you have to have a hypothesis. If we dig here, then we can find (gold, diamonds, rare earth elements). So What Makes a Good Hypothesis? It starts with a question. How do we increase sales? That leads to a guess. I think this is the reason we're having trouble.I think this might be the way to get out of this mess. That comes from the gut. An educated guess is a very good thing. That's easy to understand. You understand it well enough to explain it to a 10-year-old or a CEO, Same thing.
" That leads to a test. I didn't say easy. 4 minutes of questionning - The 4-24 Project. How to Be More Creative [Infographic] 5-Part Creative Thinking Skills Formula. A 5-Step Technique for Producing Ideas circa 1939. The Art of Thought: Graham Wallas on the Four Stages of Creativity, 1926. By Maria Popova How to master the beautiful osmosis of conscious and unconscious, voluntary and involuntary, deliberate and serendipitous. In 1926, thirteen years before James Webb Young’s Technique for Producing Ideas and more than three decades before Arthur Koestler’s seminal “bisociation” theory of how creativity works, English social psychologist and London School of Economics co-founder Graham Wallas, sixty-eight at the time, penned The Art of Thought — an insightful theory outlining the four stages of the creative process, based both on his own empirical observations and on the accounts of famous inventors and polymaths.
Wallas outlines four stages of the creative process — preparation, incubation, illumination, and verification — dancing in a delicate osmosis of conscious and unconscious work. These phases, which literary legend Michael Cowley would come to parallel in his 1958 model of the four stages of writing, go as follows: T. Public domain images via Flickr Commons. John Cleese - how to inspire creativity within yourselves. Get Lean to Innovate! - Mind Tools Blog. Back For every wildly successful new company or product, there are hundreds more that simply fade away. Why is the failure rate so high? According to Eric Reis, author of the 2011 classic “The Lean Startup,” most new projects fail because they use the wrong processes. They waste time, money and resources, they’re too slow in getting the product to market, or customers just don’t want the products or services that they’re offering. In his book, Reis demonstrates how concepts borrowed from lean manufacturing methods can shorten product development cycles, test the vision, and manage growth.
One such concept is “genchi gembutsu,” which loosely translates as “go and see for yourself.” Listen to the full Book Insight in the Mind Tools Club ¦ Install Flash Player. If you’re thinking about starting a new business or launching a new product, and you want to avoid the traps that have thwarted other startups in the past, don’t miss our latest Book Insight on “The Lean Startup.” Sense of humor is the key to innovation: Peter Perceval at TEDxUHasselt. The 10 Stages of the Creative Process. The Hunch Any project starts with a hunch, and you have to act on it. It’s a total risk because you’re just about to jump off a cliff, and you have to go for it if you believe in it. Talk About It Tell your family, tell your friends, tell your community … they’re the ones who are going to support you on this whole treacherous journey of the creative process, so involve them, engage them.
The Sponge I’m going to tons of art shows, I’m watching a lot of movies, I’m reading voraciously… and I’m just sponging up ideas and trying to formulate my own idea about the subject. Build I love the world “filmmaker” because it has “maker” in it. Confusion Dread. Just Step Away Take a breather — literally just step away from the project… Let it marinate — don’t look at it or think about it. “The Love Sandwich” The Premature Breakthroughlation Revisit Your Notes Know When You’re Done. The 7 All-time Greatest Ideation Techniques | Innovation Management. Which brainstorming techniques should you use to attack your next innovation challenge? Here are the "super seven" that innovation consultant Bryan Mattimore says have the advantages of being easy to learn, flexible to adapt to different types of creative challenges and are diverse enough to deliver different types of ideas.
Bryan W. Mattimore, in his new book Idea Stormers: How to Lead and Inspire Creative Breakthroughs, outlines seven ideation techniques that consistently deliver excellent results and can be used to address nearly any kind of creative challenge: 1. Questioning assumptions Most industries have an orthodoxy – a set of deeply-held, unspoken beliefs that everyone follows when it comes to “how we do things around here.” Mattimore tells the story of his colleague Gary Fraser, who took over the oral care business unit at Unilever, and had to take on two much larger, deeply entrenched competitors in the toothpaste market, Colgate and Crest. 2. 3. 4. 5. 6. 7. By Chuck Frey. Five Ways to Innovate Faster - Scott Anthony. By Scott Anthony | 12:00 PM July 30, 2013 One of the most common complaints senior executives have about disruptive innovation is its seemingly snail-like pace.
How is it, they wonder, that it takes us forever to pursue ideas that promise to create new markets when the world seems to be innovating at a dizzying pace? This frustration is compounded by the fact that the usual levers senior executives use to get things to go faster — creating tight deadlines, flooding the project with resources, checking in more frequently — don’t seem to work, and in many cases cause teams working on disruptive ideas to actually go slower. Why is that? Tight deadlines, frequent check-ins, and additional resources indeed help to accelerate execution of a strategic plan. But succeeding with disruption first requires developing a strategic plan that can be executed. There are five ways to accelerate the search for a viable new-growth model: Form small, focused teams.
Habits of Mind. 10 Ways to Develop Your Creativity | Schaefer's Blog. If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! **Editor’s Note: The following is a guest post by Catharina F. de Wet, Ph.D and author of One View of Giftedland, a blog focusing on talented and gifted education. Google the word “creativity” and you will get almost 84 million hits. The first few has to do with defining creativity and it ranges from the cerebral Wikipedia definition: “Creativity (or “creativeness”) is a mental process involving the generation of new ideas or concepts, or new associations between existing ideas or concepts” to a simple definition by Henry Miller: “ The occurrence of a composition which is both new and valuable.”
Because of research we know a significant amount about the creative process and creative people. Generally speaking, when we talk about a creative person, we have in mind two kinds of people. Here are ten things you can do to develop your creativity: 2 – Examine and remove perceptual blocks. 8 – Make time to think. Etre créatif demande du temps. The Psychology of Limitation: How Constraints Make Us More Creative. 6.2K Flares Filament.io 6.2K Flares × Constraints can seem like the last thing you’d want for a creative project, but they’re actually beneficial when it comes to doing good work.
If you’ve ever faced the common writer’s hurdle of the blank page, you’ll know what it’s like to be paralyzed by innumerable opportunities. What restrictions do is take away some of the choices available to us, and with them, the paralysis of choice that stops us from getting started. We love trying things that seem counterintuitive at Buffer, but we especially love examples of how counterintuitive approaches can produce great results. Check out a few examples of the amazing work that can come from creative constraints, and then find out how you can begin to use constraints to aid your own creativity and productivity. 1.
This is one of those stories that’s so old, no one can really prove who was part of it or how it went down. For sale: baby shoes, never worn Powerful stuff, right? 2. 3. 4. 5. 6. 7. 1. 2. 3. 4. Rich Incentives for Innovation Yield a Flood of Mediocre Ideas - Andrew O’Connell. Taking the NO Out of InNOvation. The original “Taking the NO Out of InNOvation” presentation and innovation ebook were developed when Max Utsler asked me to speak to his class at The University of Kansas on innovation perspectives in marketing communications. In many ways, that innovation presentation in 2004 started me down the career path I’ve been on ever since. I’m back tonight with Max Utsler’s class sharing the “Taking the No Out of Innovation” presentation along with a new social media project Brainzooming is helping Max and Barrett Sydnor implement for their fall semester classes at The University of Kansas.
Dubbed “Blogapalooza” by Max, the social media project will introduce students to blogging and creating social media content in front of multiple audiences . . . but more on Blogapalooza later. Introspective Create a stronger innovation perspective by understanding your distinctive talents. Diverse Surround yourself with a creative team that complements your distinctive talents.
Forgetful Borrower Inquisitive. Forget the big idea, look for the long idea. Advertising and PR agencies have for years been obsessed with “the big idea.” It is, after all what won them clients and awards. Clients were for years persuaded that the best campaigns were centered on the one idea that would capture the imaginations of their customers and get them to buy, buy, buy. But all that is a changing. Big ideas still matter but they are being usurped by the long idea. The long idea is the idea that can carry a conversation across social networks, paid media, owned channels and earned media. Today’s long idea starts with another “big” — big data. If businesses use their data wisely they can generate the insights that help them make necessary adjustments to and extend campaigns. For many agencies, starting with data and insights is still an alien concept. This brings us full circle. Perhaps the only difference today is that great marketing uses that information to keep its customers engaged in a conversation.
Comment devient-on disruptif ? | Serenpedia San Francisco Lab.