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The Secret Structure of Great Talks: Nancy Duarte | Just Story It Here are the best articles from across the web that I can find on using stories and storytelling in business. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips. I weed out all the junk. And besides, who needs another post in why storytelling is important??