Ashley Y Watters: Pop by the @aperturemarket... Facebook. Aperturemarket. Ashley Y Watters: Set up, fed and ready to t... The B2B Roadshow. 25 business-tastic B2B social media case studies. I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context. This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace.
Here’s some great examples of B2B organisations using social media with commercial purpose. Some are old, some new, some you might be familiar with, others perhaps not. 1. American Express OPEN Forum and Facebook campaigns AmEx does a lot to support business customers, from the long-standing OPEN Forum, through to running related campaigns across its Facebook Page. One of note was the recent “Big Break” campaign which was a contest for SME’s, the five winners of which received an all-expense paid trip to Facebook HQ, for a one-on-one business makeover and $20,000 to aid their existing social media strategy. 2. Online communities and marketplaces 3. Twitter and YouTube combo TradeSpace 5. Business Exchange 6. Trailblazing the way 7. 5 Ways B2B Marketers Can Think (and Act) Different. On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple.
At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. And it was what would define and continue to define Apple. The “Think Different” campaign---and all that it entailed---helped rescue Apple. "Here’s to the Crazy Ones ... These words (change, invent, imagine, explore, create, inspire) encapsulate the approach and attitude that needs to be adopted and embraced by today’s B2B marketer.
I submit that the time has come to change, to change for the better, to think different. 1. A good friend of mine played professional baseball for 12 years. Good advice for marketers. 2. During my tenure as a marketing director for McAfee, I made the decision to move to paperless collateral. 3. “We already have an in-house teleservices team.” Was I trying to discredit Dave?
4. 5. My key takeaways from B2B Marketing’s annual conference 2011. Free Webinar: How to Master B2B Social Media Marketing. SCDI: Welcome to our Website. Customer Input Form. 12 Marketing-Takeways from the B2B Marketing Manifesto.