Ashley Y Watters: Pop by the @aperturemarket... Facebook. Aperturemarket. Ashley Y Watters: Set up, fed and ready to t... The B2B Roadshow. 25 business-tastic B2B social media case studies. I’ve been asked quite a few times over the past couple of weeks for examples of social media marketing being used in a B2B context.
This is actually more prevalent than a lot of marketers appear to realise – and is certainly something that’s not new to the marketplace. Here’s some great examples of B2B organisations using social media with commercial purpose. Some are old, some new, some you might be familiar with, others perhaps not. 5 Ways B2B Marketers Can Think (and Act) Different. On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple.
At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, “Think Different,” resonated. My key takeaways from B2B Marketing’s annual conference 2011. Free Webinar: How to Master B2B Social Media Marketing. SCDI: Welcome to our Website. Customer Input Form. 12 Marketing-Takeways from the B2B Marketing Manifesto.