Ads Worth Spreading: See The 10 Most World-Changing Ads, According To TED. Communicating on behalf of a brand can be tricky business.
A decent idea once passed through the brand’s filter and massaged and molded to hit key messaging targets can come out the other side a shell of its possible self. Then there are the great ideas that hit the right note with viewers not just as consumers but also as humans. It’s this latter work that global think-conference TED (underway now in Long Beach, CA) is celebrating with its Ads Worth Spreading honors. Added to the organization’s growing repertoire three years ago, Ads Worth Spreading supports the overall TED mantra ideas worth spreading. As Ronda Carnegie, Head of Global Partnerships at TED, says, “The best ads are excellent content--driven by ideas. Technology - Tomorrow’s world: A guide to the next 150 years. Markitekt - Architects of Marketing. Business Model Studios. Paradise or Oblivion. If You're Too Busy to Meditate, Read This. How to Stay Focused on the Important Things - Peter Bregman.
By Peter Bregman | 9:55 AM July 29, 2011 “I want to pass something by you,” I said to my friend Jori* who has lost 80 pounds over the past six months.
“Our ability to lose weight is based on our willingness to suffer through discomfort. To be a little hungry and yet to resist the temptation of eating.” “You’re wrong,” he said. “You don’t know what my hunger is like. I immediately knew that Jori was right. I’ve tried to lose weight in many different ways. One, I cut refined sugar out of my life. Two, I signed up for The Fresh Diet. In both situations I reduced my need for discipline. “So, how did you lose your weight?” Jori had Lap-Band surgery which physically constricted the top of his stomach. In other words, Jori didn’t lose weight by withstanding the discomfort of hunger.
The Kevin Trudeau Show - OFFICIAL CHANNEL. What If money didn't matter?.. - Alan Watts. 10 minutos con Michael Gerber. Si Robert Kiyosaki es el gurú de las finanzas personales, las pequeñas y medianas empresas también tienen al suyo.
Es Michael E. Gerber, creador del e-myth o el mito del emprendedor, una explicación sobre las falsas creencias que hacen fracasar a los pequeños negocios. En 1977 fundó en Santa Rosa, California, la consultora E-Myth Worlwide, que ha asesorado a más de 50,000 empresas en 145 países. Su libro The E-Myth Revisited, vendió más de un millón de copias en todo el mundo. Ahora, con E-Myth Spanish, quiere ayudar a los emprendedores de México, el resto de América Latina y la comunidad latina de Estados Unidos. En su experiencia de más de 37 años como consultor, ¿cuál es el problema de los negocios que fracasan? Le planteo un caso común: un emprendedor novato abrumado porque tiene que trabajar 16 horas por día, su ingreso es mínimo y su deuda aumenta.
¿Y dónde está la salida? ¿Qué tienen en común los emprendedores más exitosos que ha conocido? Tragedy and Hope Communications — In a time of irrationality, reason becomes illegal. Lifehacker, tips and downloads for getting things done. Amazing Healing Power. Who Am I And Why You Can Trust Me To Help You Discover Better Health,All-Day Energy, And Relaxed Concentration?
My name is Lee Holden, and over the years I have had the privilege of sharing these ancient exercises for health and healing with people from around the world. At first, I only set out to share these exercises with a few students, family, and friends. No one was more surprised than I was when American Public Television asked me to create a pledge show to air nationwide. While it felt great to reach so many people, I had no idea how far or how wide my teachings were going to go. Lifelike kinetic sculptures built from plastic tubes and lemonade bottles. Theo Jansen. Theo Jansen (born 1948) is a Dutch artist.
In 1990, he began what he is known for today: building large mechanisms out of PVC that are able to move on their own, known only as Strandbeest. His animated works are a fusion of art and engineering; in a car company (BMW) television commercial Jansen says: "The walls between art and engineering exist only in our minds. " He strives to equip his creations with their own artificial intelligence so they can avoid obstacles by changing course when one is detected, such as the sea itself. VideoGalerias - Iñárritu filma comercial para Facebook. The amazing morphing campaign money map. Unique selling proposition. Definition[edit] In Reality in Advertising[3] Reeves laments that the USP is widely misunderstood and defines it in three parts, summarized here: Each advertisement must make a proposition to the consumer—not just words, product puffery, or show-window advertising.
Each advertisement must say to each reader: "Buy this product, for this specific benefit. "The proposition must be one the competition cannot or does not offer. It must be unique—either in the brand or in a claim the rest of that particular advertising area does not make.The proposition must be strong enough to move the masses, i.e., attract new customers.
Examples[edit] Ok, We Have Our First DNA-Based Dating Service: GenePartner. Educreations - Teach what you know. Learn what you don't. Inknowation. Abundance vs. Scarcity debate at TED 2012.