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American Advertising: A Brief History. Despite or because of its ubiquity, advertising is not an easy term to define. Usually advertising attempts to persuade its audience to purchase a good or a service. But “institutional” advertising has for a century sought to build corporate reputations without appealing for sales. Political advertising solicits a vote (or a contribution), not a purchase. Usually, too, authors distinguish advertising from salesmanship by defining it as mediated persuasion aimed at an audience rather than one-to-one communication with a potential customer. The boundaries blur here, too. When you log on to Amazon.com, a screen often addresses you by name and suggests that, based on your past purchases, you might want to buy certain books or CDs, selected just for you. In United States history, advertising has responded to changing business demands, media technologies, and cultural contexts, and it is here, not in a fruitless search for the very first advertisement, that we should begin.

Catch Phrases from Advertisements. What is a catchprase? A catchphrase (or catch phrase) is a phrase or expression recognized by its repeated utterance. Catchphrases have been associated with everyone from comedians, actors, politicians and TV presenters to cartoon characters. Featured catch phrase lists Advertising catchphrases are short, often memorable phrases used in advertising campaigns. They are claimed to be the most effective means of drawing attention to one or more aspects of a product or service.

Welcome to the searchable database of catchphrases Want to know who said what, where and when? Catchphrases.info search results.

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