Specsavers 'The Specs Effect' Advert (Lynx/Axe parody)
Mercedes-Benz is looking down the road, and it sees a future that extends beyond luxury cars. The company has just launched "Mercedes-Benz Style," a design division that will be broad in its scope. While the move may seem unusual to some, Mercedes-Benz design head Gorden Wagener defends the move to expand the brand's horizons, sleek aesthetic and expertise to a wider arena of products. "We are in no way entering new territory," he comments. "In the past, our design team has already styled such products as watches and interiors... Mercedes-Benz design stands for innovation, trend-setting, enduring style." Mercedes-Benz: Not Just a Car Brand Mercedes-Benz: Not Just a Car Brand