The Evolution of Social Media Advertising - ClickZ. Robin Neifield | May 7, 2010 | 5 Comments inShare0 As opportunities in social media advertising change, the real evolution is the way we understand messaging in this environment and the expectations we have for this channel. When paid advertising opportunities first opened up years ago on social networks, many brands and agencies tried it. Usually, by the performance standards we typically applied, it failed. In those early efforts, we found users were engaged with their friends and friend content and were not in the least bit interested in ads.
While we were waiting for new and better ways to reach social media users with paid media, the social networks both evolved significantly and grew significantly. Changes in the Social Environment Create New Opportunities Some of the changes recently announced at Facebook's f8 conference will have a dramatic effect on Facebook's impact for both marketers and users. Marketers Respond Ad Sellers Respond. The secret behind the success of the luxury brands which have be. Bottega Veneta Hermes, Tod’s, Loro Piana, Brunello Cucinelli, Bottega Veneta have been making headlines for the past 10 months, standing out as among the few international luxury brands to register positive results during the unfolding international financial crisis.
The secret behind their success ? – focusing on heritage and exceptional cratfsmanship, without compromising on quality. Another key to their success has been their consistent marketing communications strategy which, which highlighted the quality and creativity of their products rather than focusing on the ”fashionable factor”. Each of these brands have maintained their long time reputation which is all about the quality of their products: Hermes - unique leather bags, Tod’s - comfortable exceptional quality leather, Loro Piana – top quality cashmere, Brunello Cucinelli – timeless design and top quality materials, Bottega Veneta – quality leather goods with an original design.
Oliver Petcu. Does Facebook Really Want a Semantic Web? Two weeks ago, Facebook has announced a major new initiative called Facebook Open Graph. This is an attempt to not only re-imagine Facebook, but in a lot of ways, an attempt to re-define how the Web works. We wrote in details about the implications of this move for all interested parties.
A big part of the announcement is Facebook's vision of a consumer Semantic Web. In this new world, publishers have an incentive to annotate pages by marking up activities, events, people, movies, books, music and more. Directionally, this vision is both correct and important. "Instead, it appears that semantics is an afterthought in the race to capture user identity and information, in exchange for sending publishers the traffic. " As you will see from the rest of the post, it appears that getting semantics right has not been a big priority for Facebook, at least not prior to the announcement. Concerns with Open Graph Protocol Both of these shortcomings are easy to correct. So what does this mean?
Gucci Group: How big brands fast track their way to social media. This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand (or brands) react to the emerging social web in a way that is truly creative, effective and inspiring. As such, I wanted to share the steps they took to demonstrate how successful creative brands are rethinking their strategies to suit a new consumer-driven marketplace. 1. The How of Tomorrow The first aspect I want to highlight was the theme itself: ‘Embracing Uncertainty’. 2. The Gucci Group, led by Global CEO, Robert Polet, then challenged their teams by dissecting uncretainty from various angles. I followed Jeff showing creative examples of how leading brands around the world are engaging social media to build community. 3. 4. 5. 6.
Would such an approach help your company? Le blog de Nicolas Bordas. Découvrez les premières publicités de l'iPhone 4G. The Brand Gap. What it's like to own an Apple product.