Building iPhone Apps. Design Then Code ~ iPhone & iPad Interface Design Tutorials. iOS Developer Library. Getting Real. Here are the 16 chapters and 91 essays that make up the book.
Introduction chapter 1 What is Getting Real? A smaller, faster, better way to build software About 37signalsOur small team creates simple, focused software Caveats, disclaimers, and other preemptive strikesResponses to some complaints we hear The Starting Line chapter 2 Build LessUnderdo your competition What's Your Problem? Stay Lean chapter 3 Less MassThe leaner you are, the easier it is to change Lower Your Cost of ChangeStay flexible by reducing obstacles to change The Three MusketeersUse a team of three for version 1.0 Embrace ConstraintsLet limitations guide you to creative solutions Be YourselfDifferentiate yourself from bigger companies by being personal and friendly Priorities chapter 4 What's the big idea? Feature Selection chapter 5 Process chapter 6 The Organization chapter 7 Staffing chapter 8 Interface Design chapter 9 Code chapter 10 Words chapter 11 Pricing and Signup chapter 12 Promotion chapter 13 Support chapter 14.