Ty Montague on what ‘storydoing’ means for PR. Aarti Shah For a few weeks now, consultant and author Ty Montague’s post “Good Companies Are Storytellers.
Great Companies Are Storydoers,” has sparked considerable interest on the HBR Blog Network. Montague makes a compelling assertion that storytelling is a powerful business tool and has data that backs this up. Storydoing companies — like Red Bull, TOMS shoes, Warby Parker and Tory Burch — infuse storytelling into all aspects of the brand experience: customer service, product design, and of course, marketing/PR, etc.
But storytelling companies mistakenly silo this within marketing departments. The piece breaks down six criteria for identifying a storydoing company: When reading these, it occurred to me that a huge lot of companies (and agencies) would claim to adhere to these six tenets. Drawing upon the airline industry, he says, JetBlue, Southwest and Virgin America improved the nature of air travel by introducing humanity back into an industry increasingly devoid of it. How Twitter Is Reshaping The Future Of Storytelling.
Every five days, a billion tiny stories are generated by people around the world.
Those messages aren’t just being lost in the ether, like the imaginary output of monkeys randomly attempting to produce the works of Shakespeare. TEDxPennQuarter 2011 - Adam Wade - Reinventing Storytelling. Stories Out Loud: Bill Harley at TEDxMosesBrownSchool. TEDxHogeschoolUtrecht - Steve Denning - Leadership Storytelling. The strength of a story: Andrew Slack at TEDxTransmedia2011. TEDxMarin - Robert Tercek - Reclaiming The Power of Personal Narrative. TEDxCalgary - Nick Nissley - A Story About Leadership for Humanity 3.0. NOW HEAR THIS. NOW HEAR THIS is a night of people coming together to hear and tell stories.
Your story can be funny, moving or silly, all in a few spellbinding minutes. Images: Highlights from 2012 Now Hear This by Adam Thomas and Felix Barbalet. Dates and Locations * A 'slam' event is where all storytellers are chosen at random and have five minutes to tell their story to the theme. A 'curated' event is where all storytellers have been selected and had their stories worked on before the event to tell an 8-10 minute story. What Storytellers Can Teach You About How to Learn Faster.
Storytelling is a demanding craft.
Not only do you have to be able to write or perform the story accurately, you need to create vivid descriptions. Boring, complex or difficult to understand metaphors can turn an imaginative journey into a lifeless plot. You may not think of it deliberately, but learning is very similar to storytelling. You need to give yourself vivid, memorable and emotionally descriptions of the information. When you learn with compelling metaphors, information seems to stick easily. Neurochemistry, empathy & the power of story. Robert McKee on the power of story.
As children we were naturally good at telling stories about events or topics that mattered and learning from others via their stories, but as we became older we were taught that serious people relied only on presenting information and "the facts.
" Accurate information, sound logic, and the facts are necessary, of course, but truly effective leaders in any field — including technical ones — know how to tell "the story" of their particular research endeavor, technological quest, or marketing plan, etc. Kurt Vonnegut on the Shapes of Stories and Good News vs. Bad News. “The truth is, we know so little about life, we don’t really know what the good news is and what the bad news is.”
Lessons from the Future of StoryTelling summit. Who says a conference, like a university course, can't be flipped?
At the Future of StoryTelling event last month in New York, delegates were given homework to complete before they had even arrived at the venue -- and instead of standard keynotes or panels, they sat in groups to discuss their studies. Admittedly, the "homework" consisted of the not-too-unpleasant task of watching 15 entertaining short films, around eight to ten minutes long, that were sent out in the weeks and days before the event. And as one of the delegates, I can confess that the task was not arduous. Of the 15 videos, each offering a personal perspective on where storytelling is moving, we had to choose our favourite six. Then, on the day of the "proper" conference, the audience was divided into groups of around 20 people to discuss the questions raised by the respective filmmakers in a one-hour slot.
Program 2012 - Future of StoryTelling. Films - Future of StoryTelling. Encoding Your Message With Story. The most common and enduring means of cultural transmission in human societies is the story.
Think about it – did you read The Stern Review Report (700 pages) on climate change, one of the seminal policy documents yet released on the issue of climate change? Or have you seen (or at least know about) Al Gore’s Academy Award winning documentary ‘An Inconvenient Truth’? This applies to any story – one example I found recently that illustrates this point was to ask the question: ‘who remembers how much JK Rowling was paid for the Harry Potter series?’. Secrets of Successful Storytelling. If you’re wondering what ‘telling stories’ has to do with creating change, then the simple answer is – everything!
Jonah Sachs, Founder and CEO of Free Range Studios and author of Story Wars, has developed a summary of storytelling strategies in his Change This manifesto, ‘How To Tell A Story’. Sachs is adamant that those intent on being effective change agents need to become adept at the art and science (and there is a science!) Of storytelling: Maybe it’s because we’re all so overloaded with information.Maybe it’s because we’re all so starved for meaning.Or maybe it’s because, thanks to social media, everyone’s become a broadcaster these days.Whatever the reason, we’re all getting the same memo at the same time: if you want to be heard, you’d better learn to tell better stories. He points out that we live in a world that has lost connection to its traditional myths, and that we are looking for new ones – new meaning. The Pixar Touch - history of Pixar - Blog - Pixar story rules (one version)
Pixar story artist Emma Coats has tweeted a series of “story basics” over the past month and a half — guidelines that she learned from her more senior colleagues on how to create appealing stories: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer.
They can be v. different. #3: Trying for theme is important, but you won’t see what the story is actually about til you’re at the end of it. Pixar’s 22 rules for a good story (how do they fit your organization?) « Millard Fillmore's Bathtub. From The Pixar Touch, a set of rules for writing a good story to translate to the screen. Good rules to keep in mind for composition of stories in English, no? Good rules of writing to keep in mind for any essay writing. The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) Stories are a very integral part of being persuasive. You’d think that as a guy that loves data, I’d be averse to storytelling as a whole. As a marketer though, I can’t be. Those in sales and marketing have known for a long time that stories trump data when it comes to persuasion because stories are easier to understand and relate to.
The Scottish Storytelling Centre // Storytellers. About the Festival The Scottish International Storytelling Festival (SISF) is a 10 day celebration of live storytelling, oral traditions and cultural diversity, bringing together a large number of Scottish and international storytellers and musicians. Shakespeare and the Number 14, or Why Poetry and Mathematics Belong Together. The 22 rules of storytelling, according to Pixar. The Seven Ages of Innovation.
In Act II Scene vii of Shakespeare’s As You Like It, the character Jaques de Boys speaks the memorable words “All the world’s a stage.” Jaques, in his monologue, then delves into Shakespeare’s depiction of the “seven ages of man,” from infant through adulthood and back again, the circle of life writ large: …and all the men and women merely players. They have their exits and their entrances; And one man in his time plays many parts, His acts being seven ages. Upon hearing a commentator refer recently to the seven ages of man, my mind immediately wandered to innovation and I wondered if there were parallels between Shakespeare’s perspective on the ages of man and the trials and tribulations that we often face as innovation practitioners.
It seems the Bard can offer lessons to those of us who work in innovation, just as his works are instructive in so many other fields. At first, the infant, Mewling and puking in the nurse’s arms. Welcome to Fever Picture. Welcome - Sydney Story Factory.