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Following up on the last post below concerning good graduation speeches, here's one more from the great Bill Cosby. Now 73, Dr. Cosby may not be on the radar screens of a much younger generation, but ask any successful comedian working today — young or old — and they will tell you that Bill Cosby is the Obi-Wan Kenobi of comedy.
I recently interviewed the founder of a new production company that specializes in video storytelling for small brands, rather than traditional advertising. Coudal Partners has been making these kinds of films to promote its own in-house brands for a while now, and their slam-dunk effectiveness is heartbreakingly apparent in their latest piece, Red Blooded . Yes, they made it to spread the word about their new line of Field Notes notebooks--but if it doesn’t bring a tear to your eye, you’re a damn robot. This is how you sell products now. This film probably cost a tiny fraction of what a standard TV commercial costs, but it’s about 10,000 times more effective. Why?
Good storytelling looks ridiculously easy when it’s done well, but is in fact devilishly hard to pull off. (Just ask Ira Glass .) The only way to get better is to practice--and what better way to practice than by forcing yourself to tell a story with only the simplest possible elements? That’s what animators Sebas and Clim have done with Tiny Story , an animated film that plays like an Elements of Style for narrative design.
When Pablo Picasso, the Spanish artist, was a schoolboy, he was terrible at math because whenever the teacher had him write a number on the chalkboard, he saw something different. The number four looked like a nose to him and he kept doodling until he filled in the rest of the face. The number 1 looked like a tree, 9 looked like a person walking against the wind, and 8 resembled an angel.
By Rick Nauert PhD Senior News Editor Reviewed by John M. Grohol, Psy.D. on February 6, 2012 Scientists have recently explored whether comprehending common metaphors can activate parts of the brain that provide sensory experiences.
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Visual stories & infographic tools
50 Web 2.0 Ways to Tell a Story ( return ) Note! 50+ Ways is no longer being updated here but over at the new site for 50+ Web 2.0 Ways to Tell a Story -- http://50ways.wikispaces.com/ It has more organizational features and includes ways for you to add content to the site once you join the new wiki. Below you will find 50+ web tools you can use to create your own web-based story.