As I review my notes and collect my thoughts from this week’s Enterprise 2.0 Conference in Boston, one trend really sticks out as having come up over and over again both in keynote presentations and on the expo floor. Namely, the evolution of social business from what speaker Wim de Gier of LeasePlan termed an “internal version of Facebook” to a sophisticated collaboration tool with communication and knowledge capture capabilities fine-tuned for corporate users. Vendors Heed the Need for Social ‘Business’ A majority of the vendors I visited on the expo floor were offering some variation of a true social “business” platform that does far more than let users post comments and photos and/or conduct chat sessions in a closed enterprise community.
measurement & analytics
Social media adoption does not happen by accident. Companies do not wind up with a fully-integrated social enterprise without planning.
Organizational Hierarchy -- Adapting Old Organization Structures to New Challenges via Horizontal Linksby Valdis Krebs " We may not be interested in chaos, but chaos is interested in us ." - Robert Cooper When change was slow, and the future was pretty much like the present, hierarchical organizations were perfect structures for business and government. The world is no longer predictable, nor are solutions obvious.
"Leadership" has changed when a decentralized group of people can take down a government. "The Value Chain" has changed when the customer is no longer just the "buyer" but also a co-creator . "Human Resources" have changed when most of the people who create value for your organization are neither hired nor paid by you . "Competition" has changed when individuals can create value through a centralized network of resources: for example, designing a product from anywhere, producing it through a 3D factory , financing it through community and distribution from anywhere to anywhere. Yet our business models have not changed to keep pace with these shifts.
Harvard neuroscience researchers have just confirmed what many of us have suspected all along: social networks like Facebook, Twitter, Instagram and Pinterest are “brain candy” for Internet users. Every status update, every tweet, every pin is a micro-jolt delivered squarely to the pleasure centers of our brains. We get approximately the same type of pleasure from talking about ourselves on social media as we do from having sex. As Facebook bulks up to take on new challengers after its much-anticipated IPO next week, is it possible that the battle for future dominance on the Internet will actually take place inside our heads?
Facebook’s latest valuation just reached over $100 billion, and for some reason that struck a chord with me, especially considering the number of users on Facebook. So, just because it’s an interesting thing to think about and not a serious calculation, we decided to do some math: We reported earlier today that the last auction of Facebook shares on the secondary market has been completed. According to PrivCo and other sources , the final share price of $44.10 values Facebook at roughly $104 billion.
DEAR MISS GOOGLE: When I searched for something using your service, I found a friend had +1′d one of the of listings. What should one do in this case? GENTLE SEARCHER: It’s always polite in these situations to thank your kind friend.
In the realm of marketing, Gatorade is probably best known for splashy commercials featuring some of the world’s most famous athletes. However, a new effort behind the scenes of the PepsiCo-owned sports drink maker is putting social media quite literally at the center of the way Gatorade approaches marketing. The company recently created the Gatorade Mission Control Center inside of its Chicago headquarters, a room that sits in the middle of the marketing department and could best be thought of as a war room for monitoring the brand in real-time across social media. Mission Control The room features six big monitors with five seats for Gatorade’s marketing team to track a number of data visualizations and dashboards –- also available on to employees on their desktops — that the company has custom built with partners including Radian6 and IBM.
In a keynote speech for Social Media Week , song writer and producer Jermaine Dupri spoke with iCrossing Chief Strategy Officer Adam Lavelle and Esquire Senior Editor Richard Dorment about his new social network Global 14 . In the talk, he explained how shared passion, conversation and direct communication fuel his increasingly popular site. PSFK chatted with Jermaine about the challenges and secrets of building a successful online community. Everyone online today seems to be trying to build a community. Most fail.
Last week, I covered Finovate Europe 2012 live on the Visible Banking blog. At the end of another long day packed with innovative digital services and platforms, I managed to record a short interview with one of my favourite demoing companies, a champion to the small businesses, Kabbage. Through its intuitive online platform, Kabbage helps small businesses gets access to funds whenever they need it, close to instantly via PayPal. One of the most appealing innovations from Kabbage is their willingness to reward their user's level of engagement on social media channels. The assumption behind this approach, is that the more engaged a small business with its clients on services like facebook or twitter, the more likely to succeed.
I have assembled a catalogue of 85 tools to help you run a more effective social media program for your campaign, organization, or business. Most of these are free. A lot are for Twitter. Many help you leverage Facebook and other social media too. Some help you find the best content to share via social media. Some of these tools are more useful than others.
The vibe at Social Media Week is changing. In just a few short years of its existence, Social Media Week has evolved from startups, bloggers and social media gurus to enterprise class content and participation. I am lucky enough to be involved in a few events and sharing the same stage with a few mentors and some very good friends. Here’s a sneak peak of what’s going on.
Six years ago, MIT Sloan’s Andrew McAfee coined the term “Enterprise 2.0″ as shorthand for what collaboration and sharing tools such as blogging and wikis (and, today, Twitter) would mean for enterprises. In a Q&A, he talks about how CEOs see this world today — and what really sells them on the tools. Six years ago, MIT Sloan’s Andrew McAfee coined the term “Enterprise 2.0″ as a shorthand for what tools that now include blogging, Twitter and Wikis would mean for enterprises.
Australian financial planners may see some of their social media compliance issues lessen if Australian regulators follow FINRA's lead, after the US regulator proposed changes to its rulings to allow planners to communicate through social media without having to file the communication. The proposed new compliance rules were for an exclusion to apply for "retail communications that are posted on online interactive electronic forums," said the Financial Industry Regulatory Authority (FINRA). Defining retail communication as any written (including electronic) communication made available to more than 25 retail investors within any 30 calendar-day period, FINRA was also adamant that the exemption would not apply for institutional investors who receive the communication. It should also be noted that the exemption would not apply to any filing requirement that may arise under either federal law or SEC Rules and that the issue of content would also be important.