Using Passive Link Building to Build Links with No Budget. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to show you a process I use to get links without spending all day sending outreach emails or building expensive infographics; I call this passive link building. This won’t suit everyone but it’s designed to help those that have just launched their website or one-man-bands.
Not only do you get easy links but you also get tons of great content for your site. The process is built around two key points: 1. It’s better to give than to receive. 2. Passive link building is about positioning you and your blog in a way that gets as many people as possible applying to guest post on your site. Filling the funnel Have a Guest blogger page 1. 2. 3. 4. Wrappin’ Friday at SXSW - Blog - Buffalo.com. As a first time South By Southwest—or “South By” as the regulars call it—attendee, I had no idea what to expect from the panel sessions. Would they be well-rehearsed lectures? Spontaneously informative? On Friday—Day One of our five-day adventure—I checked out three sessions: Raise your Profile, the Power of Visual Storytelling and part of Seafood Watch vs.
Yelp. Truthfully, I was more excited about the last one on the schedule since I’m curious about everything food-related, but it was the second that was most valuable to me. Panel: C.C. Good storytelling has become more difficult in the past five years, as Google notes that the average user hits the back button after three seconds on a given page. The panel didn’t suggest to abandon storytelling or even shorten the content of stories. Being asked to write three or four posts per day at Buffalo.com, it’s tempting to fly through an article and feature it on the website without asking myself the WIST question. Publications on BloggerBoard.
Widget. Social Media Marketing and Blogging. 30 Inspiring Ideas For Blog content. The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog. The corporate blog should not be about “selling” it is about educating and solving your customers problems.
Do that and they will keep showing up to learn more and to find out how they solve those day to day challenges that life and business brings. One thing you need to keep in mind is that content is not just text, it is any type of media and includes images, video and audio and all types of reincarnations of those such as PDF’s, eBooks, Powerpoint presentations and these can all be published onto social media platforms, such as YouTube, Flickr and Slideshare to name a few. You need to think like a publisher! So how do you find the inspiration to develop and publish content for your blog. Here are 30 ideas to get you moving. When attending a conference take your Flipcam video cam with you and do some short one on one video interviews. Company blogs as lead generation. Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy. But a new study finds blogging to the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg.
Of the 167 executives and business owners surveyed by Internet marketing firm HubSpot, three-quarters of those that have tried blogging said their company blogs were "useful," "important," or "critical" to their business. Nearly half the companies have a blog, and three-quarters publish content at least weekly. Mike Volpe, vice president of marketing of Cambridge, Mass. -based HubSpot, said blogs provide companies benefits beyond building relationships with customers. "Not only are you creating a community around blog articles, but all those articles get indexed by search engines, so blogging has elements of search engine optimization (SEO) as well," he said. 10 Best Wordpress Sharing Plugins of 2012 To Get More Social Traffic. What does it take to get your posts shared on Social Networks?
With over 250 million Tweets being posted every day and close to 4 billion items being posted on Facebook, there is definitely not a lack in volume of Social Media updates. To make a larger junk of those being posted about your articles, one of the most important parts to focus on is the placing and options to share on your blogposts. BrightEdge research recently published a piece a about exactly this. They looked into how sharing of your website can increase through prominently displaying sharing buttons.
What I found most spectacular was that sites with improved sharing options, can have 7 times more mentions on Social Media than sites who neglect it. So I looked into some of the most powerful sharing plugins for WordPress out there and here are my top 10 finds for you: 1. The first one is a very well known plugin called DiggDigg. 2. 3. Of course, one of the most well known sharing plugin is the option from ShareThis. 4. 5. HOW TO: Create A Blog. Every. Single. Step. 10 Ways To Become A Better Online Learner 7.34K Views 0 Likes There are some quick and easy ways to become a better online learner.
Whether you're taking a class or just researching, here are the DOs and DON'Ts. Top 10 Reasons Your Organization Doesn’t Need a Blog . . . Today. I’m back at the Enterprise Center of Johnson County covering Blogging for Business with a particular focus on creating fantastic blog content during the sold-out two-hour presentation. We had a great time at the October blogging for business presentation at Enterprise Center of Johnson County, and we’re covering comparable social media content today. For all the time we spend talking about creating fantastic blog content, maybe it’s also worthwhile to point out that not every organization needs a blog as part of its business strategy today. Surprised I’d say that? Well, it’s true, and here’s the list.
Top 10 reasons your organization DOESN’T need a blog . . . TODAY 10. 9. 8. 7. 6. 5. 4. 3. 2. 1. Still Think You Don’t Need a Blog? If you can go through this list and still think your organization would not benefit from blogging, you’re either: In either case, even if you still think you don’t need one TODAY, it’s highly likely you’ll not want to pass up these opportunities much longer. Social Media. Responsive Design Testing. Learn WordPress.com.
How to Fast-Track Your Blogging Journey - A-List Blogging Bootcamps. 5 Free E-Books Every Writer Needs. Top 10 Blogs for Writers Contest 2011/12: The Finalists. Please Don’t Blog Your Book: 4 Reasons Why. It’s been a trend ever since I worked full-time as a book acquisitions editor: Blog-to-book deals. I acquired or oversaw the publication of more than a dozen bloggers-turned-book-authors.
Sometimes it translated into book sales, sometimes not. Point is: I know that blogs can lead to book deals. However, I want you to think twice before you decide this is your path. Here are 4 reasons why. Blog posts, to live up to their form, should be optimized for online reading. That means being aware of keywords/SEO, current events/discussions, popular online bloggers in your area, plus–most importantly—including visual and interactive content (comments, images, multimedia, links).
It seems almost silly to have to state it, but blogging (as a form of writing) holds tremendous merit on its own. Never use a blog as a dumping ground for material that’s already been written for the print medium—or for book publication—without any consideration for the art of the blog. To give a couple examples: The Ultimate Guide to Guest Blogging. Here at Kissmetrics, we’ve discussed how you can build authority in your industry through blogging.
If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. So today, we are going to look at exactly how you can get guest blogging opportunities and make the most out of them. Determine Your Guest Blogging Goals Before we begin, your first task is to decide what your goal for guest blogging is. Knowing this goal ahead of time is key in determining the right kind of blogs to submit guest posts to. Positioning yourself as an authority and well-known name in the industry.Getting exposure (traffic) back to your website.Building backlinks to your website. With the right kind of content on the top blogs, you can do all three of these things. How to Find Guest Blogging Opportunities The first thing you will want to do is find guest post opportunities.
Google Searches Prolific Guest Bloggers Competitor Backlinks Social Searches MyBlogGuest. How to Blog Part III: What Should You Blog About? When I teach blogging, the most frequent question I get is “What do I blog about?” (For info on what not to blog about, see Part II of this series: How Not to Blog ) A writer starting a blog right now faces two problems: 1) There are already, like, a trillion writers out there lecturing the blogosphere about how to write vivid characters, prop up saggy middles and avoid adverbs.
A lot of them probably know more than you. 2) If you’re a writer with books to sell, you want to reach a general audience, not just other writers selling books. So how can you be different? The most important thing to remember with any kind of blog is you need to offer something. How you approach your new blog is going to depend a whole lot on your stage in the publishing process and your immediate goals. Stage #1: You’re a developing writer. You’re working on your first or second novel, and maybe have a few stories in literary journals or a couple of contest wins.
Stage #2: You’re ready for the marketplace.
Are You Making These 7 Mistakes with Your About Page? Creating a Corporate Blog People Want to Read. While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog. Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the Red Tape Roadblock? Can generic tips apply to more organizational blogs? Yes and no – depending on the company in question, and their willingness to experiment. Here are some ideas for those that might be willing to look at how their organization could use a blog. Work Around the Legal Blocks One of the biggest complaints I hear about blogs for organizations and enterprise is that the number of legal hoops they have to go through, just to get a post approved, means it’s not worthwhile to pursue. By the time the approval comes, it’s too late to miss a hot time for a particular story, or opportunity.
Organizations don’t always need to write things where legal minefields are visible. Use Video and Education People are visual creatures. Stowe Boyd • Brands Want Content Curator Jobs - Josh Sternberg via Digiday. Josh Sternberg via DigidayCuration is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information. In the age of Twitter and Facebook, it seems like all the world is curators now. Brands want in on the action.Brands are trying to establish themselves as trusted sources of information. Hop onto Facebook, Twitter or Tumblr, and you’ll see brands that gather up articles from all sorts of publications and push them out to their followers.
For example, look at IBM’s Tumblr, A Smarter Planet, which is a stream of curated content focused on areas of Big Blue’s core competencies. A few points: a curator must be able to tell the difference between great and good work (‘content’), and have a strong and insightful perspective. Lwf's Channel. Publicity for Your Blogs from Old Media. A blog needs to be promoted like a product. While blogging itself represents one of the most popular forms of new media, old media techniques play a key role in publicizing blogs. While it’s true that media industry has been completely transformed in the last decade, there’s no denial that print, TV and radio are evergreen publicity channels.
So, should you use old-school techniques for promoting your blog? If so, how do you get publicity for your blogs from old media? Concept The underlying concept of your blog is extremely important. Pitch Pitching a blog to print and TV journalists is harder than it sounds. Local While a blog virtually resides on the Internet, it’s always good to establish a local community of readers and followers. Newsletters and Press Releases A number of blogs became successful by launching complimentary print magazines. So, how do these old media means bring publicity to your blog? Credibility and Visibility Reputation Do you have a blog? Douglas Idugboe.
5 Reasons Your Business Should Be Blogging. Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? Keep reading. This article will help you (or someone you know) understand the value of a business blog. Is Google the Only Reason to Blog? I have a question for you, and it’s a serious one: If you never garnered another single visitor to your company blog through search engine optimization (SEO), would you still have one?
For many, especially execs who don’t necessarily “get it” when it comes to content marketing, the answer would be, “No way!” But for those persons and companies that have watched the magic of blogging and its effect beyond SEO, the answer would be a resounding, “Of course!” That’s what this article is all about. In fact, here are 5 other powerful reasons why you should be blogging, and I look forward to hearing what you would add in the comments section at the end. #1: The Power of Team Ever heard of HubSpot? Trust = Leads. State of the Blogosphere 2011: Introduction and Methodology. Welcome to Technorati's State of the Blogosphere 2011 report.
Since 2004, our annual study has followed growth and trends in the blogosphere. This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011. The Blogosphere is constantly changing and evolving. In 2011 we are seeing bloggers updating their blogs more frequently and spending more time blogging.
The type of information influencing blogging has shifted from conversations with friends, which was the primary influence in 2010, to other blogs, which for 68% of bloggers are having more of an influence in 2011. This year we have chosen to display our results according to five different types of bloggers: 2-3) Professional Part- and Full-Timers: These bloggers represent 18% of our total group.
Continued on the next page. 7 Reasons to Rethink Your Blogging Strategy: New Research. 7 Essential Tips for WordPress Beginners. Where to Blog - The Advantages and Disadvantages of Major Blogging Platforms. Best Wordpress Plugins for Your Business BlogSmedio. The evolution of a blogger.
25 Non-Financial Benefits of Business Blogging.