Using Passive Link Building to Build Links with No Budget. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Not everyone has massive budgets or time to invest in link building so this post is for all the people out there that need to find creative ways to get the highest ROI from any time they do invest in link building. I want to show you a process I use to get links without spending all day sending outreach emails or building expensive infographics; I call this passive link building.
This won’t suit everyone but it’s designed to help those that have just launched their website or one-man-bands. Not only do you get easy links but you also get tons of great content for your site. The process is built around two key points: Wrappin’ Friday at SXSW - Blog - Buffalo.com. As a first time South By Southwest—or “South By” as the regulars call it—attendee, I had no idea what to expect from the panel sessions.
Would they be well-rehearsed lectures? Spontaneously informative? On Friday—Day One of our five-day adventure—I checked out three sessions: Raise your Profile, the Power of Visual Storytelling and part of Seafood Watch vs. Yelp. Truthfully, I was more excited about the last one on the schedule since I’m curious about everything food-related, but it was the second that was most valuable to me. Panel: C.C. Good storytelling has become more difficult in the past five years, as Google notes that the average user hits the back button after three seconds on a given page. Publications on BloggerBoard. Widget. Social Media Marketing and Blogging. 30 Inspiring Ideas For Blog content. The challenge for any blogger personal or corporate is to continually come up with content that brings the readers and viewers back to the blog.
The corporate blog should not be about “selling” it is about educating and solving your customers problems. Do that and they will keep showing up to learn more and to find out how they solve those day to day challenges that life and business brings. One thing you need to keep in mind is that content is not just text, it is any type of media and includes images, video and audio and all types of reincarnations of those such as PDF’s, eBooks, Powerpoint presentations and these can all be published onto social media platforms, such as YouTube, Flickr and Slideshare to name a few. Company blogs as lead generation. Compared with the rise of newer marketing tools such as Facebook and Twitter, the corporate blog may seem a bit stodgy.
But a new study finds blogging to the most important lead-generation source among social media options, followed by StumbleUpon, YouTube, Facebook, De.lic.ious and Digg. Of the 167 executives and business owners surveyed by Internet marketing firm HubSpot, three-quarters of those that have tried blogging said their company blogs were "useful," "important," or "critical" to their business. Nearly half the companies have a blog, and three-quarters publish content at least weekly. Mike Volpe, vice president of marketing of Cambridge, Mass. -based HubSpot, said blogs provide companies benefits beyond building relationships with customers. 10 Best Wordpress Sharing Plugins of 2012 To Get More Social Traffic.
What does it take to get your posts shared on Social Networks?
With over 250 million Tweets being posted every day and close to 4 billion items being posted on Facebook, there is definitely not a lack in volume of Social Media updates. To make a larger junk of those being posted about your articles, one of the most important parts to focus on is the placing and options to share on your blogposts. BrightEdge research recently published a piece a about exactly this. They looked into how sharing of your website can increase through prominently displaying sharing buttons. HOW TO: Create A Blog. Every. Single. Step. 10 Ways To Become A Better Online Learner 7.34K Views 0 Likes There are some quick and easy ways to become a better online learner.
Top 10 Reasons Your Organization Doesn’t Need a Blog . . . Today. I’m back at the Enterprise Center of Johnson County covering Blogging for Business with a particular focus on creating fantastic blog content during the sold-out two-hour presentation.
We had a great time at the October blogging for business presentation at Enterprise Center of Johnson County, and we’re covering comparable social media content today. For all the time we spend talking about creating fantastic blog content, maybe it’s also worthwhile to point out that not every organization needs a blog as part of its business strategy today. Surprised I’d say that? Well, it’s true, and here’s the list. Top 10 reasons your organization DOESN’T need a blog . . . 10. Social Media. Responsive Design Testing. Learn WordPress.com.
How to Fast-Track Your Blogging Journey - A-List Blogging Bootcamps. 5 Free E-Books Every Writer Needs. Top 10 Blogs for Writers Contest 2011/12: The Finalists. Please Don’t Blog Your Book: 4 Reasons Why. It’s been a trend ever since I worked full-time as a book acquisitions editor: Blog-to-book deals. I acquired or oversaw the publication of more than a dozen bloggers-turned-book-authors. Sometimes it translated into book sales, sometimes not.
Point is: I know that blogs can lead to book deals. However, I want you to think twice before you decide this is your path. Here are 4 reasons why. Blog posts, to live up to their form, should be optimized for online reading. The Ultimate Guide to Guest Blogging. Here at Kissmetrics, we’ve discussed how you can build authority in your industry through blogging.
If you’re a fan of Social Media Examiner, you might have read about major brands that have benefited from guest blogging. How to Blog Part III: What Should You Blog About? When I teach blogging, the most frequent question I get is “What do I blog about?”
Are You Making These 7 Mistakes with Your About Page? Creating a Corporate Blog People Want to Read. While many of the tips on blog resource sites concentrate on “personal blogging”, many can be transferred to a more business-minded blog.
Yet what about corporate blogs, where many of the tips given might not apply, or come up against everyone’s favourite, the Red Tape Roadblock? Can generic tips apply to more organizational blogs? Brands Want Content Curator Jobs - Josh Sternberg via Digiday. Josh Sternberg via DigidayCuration is the vogue digital term for the ability to not only aggregate and distribute carefully selected information, but also to provide a unique voice on top of the original pieces of information.
In the age of Twitter and Facebook, it seems like all the world is curators now. Brands want in on the action.Brands are trying to establish themselves as trusted sources of information. Hop onto Facebook, Twitter or Tumblr, and you’ll see brands that gather up articles from all sorts of publications and push them out to their followers. Lwf's Channel. Publicity for Your Blogs from Old Media. A blog needs to be promoted like a product.
While blogging itself represents one of the most popular forms of new media, old media techniques play a key role in publicizing blogs. While it’s true that media industry has been completely transformed in the last decade, there’s no denial that print, TV and radio are evergreen publicity channels. 5 Reasons Your Business Should Be Blogging. Does your business blog? Have you been thinking it might be time to consider a blog, but aren’t sure (a) you can pull it off and (b) it will provide value? Keep reading. This article will help you (or someone you know) understand the value of a business blog. State of the Blogosphere 2011: Introduction and Methodology. Welcome to Technorati's State of the Blogosphere 2011 report. Since 2004, our annual study has followed growth and trends in the blogosphere.
This year's topics include: blogging and social media, bloggers and traditional media, traffic and analysis, brands and marketing in the blogosphere, bloggers' motivations and consequences, monetization, and changes within the blogosphere over 2011. The Blogosphere is constantly changing and evolving. In 2011 we are seeing bloggers updating their blogs more frequently and spending more time blogging. The type of information influencing blogging has shifted from conversations with friends, which was the primary influence in 2010, to other blogs, which for 68% of bloggers are having more of an influence in 2011. 7 Reasons to Rethink Your Blogging Strategy: New Research. Is your business working with bloggers? 7 Essential Tips for WordPress Beginners. Where to Blog - The Advantages and Disadvantages of Major Blogging Platforms. Best Wordpress Plugins for Your Business BlogSmedio.
When it comes to choosing a content management system (CMS), the small business and Internet marketing crowd has stampeded to WordPress.org. That’s due to the universe of (mostly) free WordPress plugins offered around the Web, allowing you to customize your site with bells and whistles unlike any other CMS makes possible. But if running a WordPress site for business, you need useful plugins that not only sharpen your site’s image, they should do some heavy lifting to actually enhance relationships and increase sales. So, consider these quick downloads for your WordPress business blog or website. These tried and true extensions are among the most popular plugins. The evolution of a blogger. By Brooke Ballard, {grow} Community Member I’m going to unveil the secret to breaking through the noise on Facebook right here in this post.
25 Non-Financial Benefits of Business Blogging. While the use of blogging as a marketing and communications platform continues to grow for many organizations, you still might be facing this question from your boss — “Why are we doing this?” The most obvious answer is that you are ultimately trying to influence some behavior or attitude. You want your readers to buy, register, understand, donate, attend, etc.