Why Women Are the Most Powerful Brand Ambassadors In the World. Last December I wrote of the need for more brand ambassadors.
The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm. There was one study finding in particular I based my belief on. This one... I wrote in my aforementioned story... "This particular finding speaks directly to the power of suggestion and the power of peer pressure in many ways for it shows just how truly powerful a brand ambassador can be and how much influence these folks can carry with their friends.
" Well today I want to take this a step further... a GIANT step. In discussing the findings of a study conducted by her own company, BlogHer - the leading participatory news, entertainment and information network for women online - CEO and co-founder Lisa Stone said the following... "...there’s no one a woman trusts more for advice, recommendations and guidance than another woman in her circle.” Or something like that... Source: AdWeek. How marketers can exploit the full power of stories for brand and business strategy alignment. Storytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of.
Books for marketers are appearing by people like Seth Godin and Laurence Vincent which instruct the marketer on how to build a company’s brand using stories. But this is only half the story! Everyone is focussed on storytelling while there is huge potential for storylistening. The power of collecting stories Marketing professionals have known for some time the power of collecting stories. Kimberly-Clark collected stories from parents who were toilet training their children, and discovered tremendous stress associated with having children ‘still in nappies’.
In both cases the marketeers understood that they were unlikely to discover the telling factors through formal interviews and focus groups. Aligning brands with customers. Personal Finance and Frugal Living Forums. About. About the Site AffordableSchoolsOnline.com debuted on the Web in 2007 as FrugalDad.com, at a time when frugality was less than popular.
As the economy began its slow, Titanic-like upending, readers like you and national media began to take notice of FrugalDad.com and embraced what the site was all about. What we have noticed is that our readers were largely worried about two things in the aftermath of the financial meltdown: their retirements and their kids’ educations. A lot of very smart people are out there offering retirement, investment and personal financial advice. We didn’t want to become just another voice in the crowd, so in late 2012 FrugalDad.com had decided to focus its subject matter more narrowly on issues of higher education and how to pay for it.
Loyal readers like you have helped us make the decision to be more targeted in our content. About Jason (Frugal Dad) About Trent (Frugal Scholar) Where to Blog - The Advantages and Disadvantages of Major Blogging Platforms. Where to blog?
As I mentioned in one of my posts last year on how to make money blogging, blogs are the oldest and perhaps the most mature form of social media. Blogs have been around since ages, well before any of the modern social networks such as Facebook, Twitter and newer players such as Google+ were born. While the blogging arena was initially limited to a few players (notably Blogspot and WordPress), it’s now a keenly contested segment with several high profile players. So, which blogging platform do you choose? Should you go with conventional wisdom and choose a well-established platform such as WordPress? In this post, I compare some of the most popular blogging platforms to help my readers take a well-educated decision on which blogging platform to choose. WordPress What Facebook is to social media, WordPress is to the world of blogging. Advantages Disadvantages Blogger Another veteran player in the blogging arena – Blogger is now owned and backed by Google.
Tumblr Typepad. Six Strategies for Partnering with Big Brands. TerraCycle Founder Tom Szaky Photo courtesy of Christopher Crane Tom Szaky didn't even try to get his product--a worm excrement fertilizer packed in a recycled bottle--into small retailers when he started TerraCycle six years ago.
Instead, he reached as high as he could: Wal-Mart. "If I want to be big and do it quickly, the best way … is to work with the world's biggest companies," he says. "They can accelerate your cycle much more quickly than any other company can. " The Trenton, N.J. Related: How to Redefine Your Business in a New Market But breaking in with big companies is no easy feat.
Here's a checklist to help your small business prepare to partner with big brands: 1. 2. MapMyFITNESS co-founders Robin Thurston and Kevin Callahan, Photo credit, Target Brands Inc. 3. 4. Related: Richard Branson on Strategies for Success 5. INFOGRAPHIC: Those Little Money Lies Could Wreck Your Marriage.