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Last December I wrote of the need for more brand ambassadors . The need, as I surmised it, was based on a finding from a study conducted by Chief Marketing Officer (CMO) Council and Lithium, a social media tech firm.
Storytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple , Nike , Coca-Cola and Harley Davidson have been successful building great stories around their products that people naturally want to be part of.
About the Site FrugalDad.com debuted on the Web in 2007 at a time when frugality was less than popular.
TerraCycle Founder Tom Szaky Photo courtesy of Christopher Crane Tom Szaky didn't even try to get his product--a worm excrement fertilizer packed in a recycled bottle--into small retailers when he started TerraCycle six years ago.