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Is your Marketing Campaign OFF Targeted in Malaysia? Hit the bullseye! That’s the objective in playing Darts. A steady skills in throwing the small missiles to the dartboard is a sure win in the game but with reduced skills, reduced scores follow. All marketing campaigns aim high to hit the mark and that’s no less than to acquire more customers. Customer acquisition is consequential to business growth and in order to fully back this up, only the best marketing tactics must be employed. Whether it’s the traditional or digital or a combination of both, marketing efforts are solely directed to getting a good number of targets in the list by gaining, maintaining or winning back customers.

However, big data does not guarantee big results at all times especially when it’s not at its best. Data plays the biggest role in your marketing workflow. Data washing/scrubbing Do a data wash before using your campaign starts especially when you are targeting other regions where business are protected by the DNC and DNE laws like Australia and Singapore. Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia. As B2B lead generation becomes more advanced and B2B buyers are strict in their choices, companies have noted the importance of keeping their databases free from errors.

With a data profiling system in place, B2B firms are able to keep their marketing campaigns highly efficient. A good quality list is the most important element of a successful B2B marketing campaign. Having a high quality, profiled database with names and email addresses allows you to send targeted messages to your prospects. Having a targeted list minimizes marketing costs and increase response rates. Here’s how to know if you’re wasting resources on dirty marketing list. But what are the gains in having an accurate and high quality data? #1: Promotes accuracy. One basic function of data profiling is that it allows you to deliver the right message to the right people. . #2: Identifies duplicates. Calling or emailing the same company over and over again can hurt your company’s reputation.

. #3: Updates old data. Make Better Business Decisions: A Guide for Struggling B2B Companies - B2B Lead Generation Company Malaysia. Leading a company, particularly in the volatile grind of the B2B industry, executives need certain tools. And no, we are not talking about the usual, concrete tools defined by new marketing technologies such as lead nurturing and lead management software, which are effective by themselves. In this article, we are going to talk about the effective use of basic intuition and instinct to achieve exponential business growth. That last one sounds very much far-fetched, especially to the ears of SME executives who are new to the B2B field and to older companies that have yet to make significant strides. With limited resources at hand and with aggressive competition to face, how can they truly drive their businesses towards securing higher revenue and a large volume of clients?

These are actually possible when business executives themselves execute sound decisions. Negative decisions are usually attributed to poor judgment, research and planning. Judgment Research and planning. Untitled. Why Malaysian B2B Companies need Data Profiling - B2B Lead Generation Company Malaysia. Other Industries - B2B Lead Generation Company Malaysia.

Logistics Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through professional telemarketing, targeting their potential customers which might include logistics managers, freight forwarders, customs brokers, and project cargo service providers. Insurance We use non-scripted style telemarketing to market various types of insurance policies including Mortgage Guaranty, Life Insurance, Home Insurance, Healthcare Insurance, Auto Insurance, Loan Protection Insurance, Commercial Coverage, and Education Insurance.

Research and Consulting Travel and Tourism Real Estate Management Dial 888.810.7464 to speak with a Callbox representative. Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?) Search Engine optimization (SEO) was the buzzword of years long ago, like, 17 years ago. One might think that because it’s been around for so long everyone knows how to leverage it for their personal use and drive hordes of potential sales leads to their website. Although there have been a few successful stories, SEO is still a science of such fluid structure that even now marketers are having difficulty taming it.

When it first gained popularity, everyone who was anyone adopted it as an online marketing strategy. Then Google released the Panda update and everyone’s efforts went back to zero. SEO is still very much relevant, although is has taken a considerable step backwards to make room for other digital marketing strategies such as social media, email and especially content marketing. Whether you are still using these top 3 detrimental SEO tactics or plan to use them in the future – DON’T: Keyword Stuffing. The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia. You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want.

But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. Obviously, they still don’t know if you are the contractor they are looking for. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris.

Know your people. In B2B lead generation, you can’t go on contacting people without knowing who they are and what they currently want at first. Tip: Identify your key decision makers for lead generation. Check out! Industries We Serve - B2B Lead Generation Company Malaysia. Business 101: Building Your Thought Leadership Level 2.0. Thought leadership is what positions your brand as an expert in your industry. It is creating content that positions yourself as knowledgeable and keeping potential customers or clients coming back to you for more insight and information in your industry. – Tony Adragna, www.smartbugmedia.com Just a bit of trivia: the term “thought leader” was first coined 23 years ago in the pages of Strategy+Business, the publication from consulting firm Booz & Company.

From www.entrepreneur.com, “Thought leaders are CEOs, businesspeople, entrepreneurs and other individuals who are respected for their knowledge and expertise and who have something to say and know how to say it.” In short, a thought leader is someone regarded as an authority in his/her field—someone other professionals in the field look up to. We’ve known a lot of sales and marketing influencers but these TOP TEN Thought Leaders in ASIA were the most influential speakers in the industry. Here are some of the strategies. Be Credible. Company Profile - B2B Lead Generation Company Malaysia. Company Profile Callbox is an industry award-winning full service sales and marketing firm. With more than a decade of sales and marketing experience under its belt, Callbox has been consistently recognized as a leader in providing global market access via direct marketing, web marketing, sales support, database services and advanced salesforce management.

Company History In 2004, a small business startup in downtown Los Angeles was making strides when it decided to set up operations in Iloilo, back then a sleepy little city south of Manila in the Philippines. Business Objectives Callbox is committed to delivering focused and quality sales efforts to its clients while always putting into account the unique needs of each company being served. Recognitions by the Industry Callbox has been a perennial awardee for the most part of the last decade, with honors including: 2008 Top Outsourcer of the Year 2010Top SMO Service Provider 2011 Top 50 Teleservices Agencies Adaptation Equals Greatness.

Client Testimonials - B2B Lead Generation Company Malaysia. Callbox and Software Leader Spell Success - B2B Lead Generation Company Malaysia. The Client The Client is a professional business software consulting firm based in Irvine, CA. They specialize in the Sage Software family of products – Sage MAS 90 and 200, Sage BusinessWorks, Sage CRM, and JobOps Job management software. The Client helps businesses increase productivity and profitability through the application of integrated accounting, distribution and management software. Their reporting tools allow users to quickly and easily extract, analyze and professionally present business information. The Client’s services include software selection, system design and implementation, user training and support, data conversion, and eCommerce/EDI/CRM consulting. With the goal of being the most trusted and most responsive in the network technology and business management industry, they have helped over 400 companies in a wide variety of industries.

The Challenge system changesystem upgrade or downgradesystem maintenanceadd-ons to current system The Callbox Solution The Results. Callbox: Successful Partnership with IT Heavyweight - B2B Lead Generation Company Malaysia. The Client The Client is a progressive internet and information technology company whose aim is to provide customers with the best range of products at the most competitive price.

They offer domain name registration, web hosting, computer hardware, web design, computer networks and many more products to a large and diverse client base. They have clients from Global Fortune 50 companies to home users each getting the product and support they need to run their businesses. The Client also offers telecom services and SEO (search engine optimization). Their general offices are based in Dublin, Ireland. For this marketing project, the Client targeted companies in the market for an Enterprise Resource Planning (ERP) system to integrate all data and processes of the organization into a unified system.

The Client engaged the services of Callbox for the duration of 10 months (February to December 2006). The Challenge The Client needed to identify companies that needed any of the following: 1. 2. Lead Nurture Tool Demo. Search Engine Optimization is a Continuous Process. By: MindGeneis Many of us must have heard the saying ‘Plan your work and work your plan’, and that the one who actually believes and works on it succeeds in the rat race of proving his or her worth. This certainly stands true for the corporate world which is continuously upgrading itself with the latest technology and where every organization faces new competition in every aspect of the business world.

Marketing is an integral part of all these aspects. No business enterprise can survive without marketing and promotion of its products and services. The main reason for this promotion is the fact that ‘out of sight is out of mind’. This is why, it is essential to maintain the visibility of the business enterprise in the eyes of the potential customers. Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. At one point or another, marketing teams resort to using techniques that are generally frowned upon by the online community. It will probably take a long time until the marketing realm is totally rid of these so-called “black hat” strategies, but Google is determined in its crusade against stopping it once and for all.

One of these resolutions is the recent requirement of nofollow tags in links from other websites. The modus operandi One of the traditional, overused tactics in SEO is to try and get as many backlinks from authority websites as possible. This is because those websites regarded as having high PR can influence the “linkers” in terms of authority, thus boosting their chances of getting a high rank.

This happens despite of Google’s insistence that PageRank be treated as the strongest factor in SERP rankings. This activity also poses a dilemma for websites in their fear that Google may suspect them as a “link seller”. So when do you need to use a nofollow link? Why Malaysian B2B Companies need Data Profiling. Challenges in Targeting Malaysia and What To Do About It. Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns.

With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Conservatism Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society.

However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge? Cloud Computing - B2B Lead Generation Australia.

Cloud Computing Lead Generation Offering to manage cloud-based services might not be as easy as you think. Convincing Australian businesses to trust in the security of your cloud is no walk in the park. It takes more than one phone call and a follow-up email to get prospective clients to see you can be relied on to do the job. To establish credibility and gain their trust, you will have to engage them in conversation numerous times throughout the sales process, answering their questions and addressing their concerns, and do all this over various channels – via call, email, online, and even on social media. Our B2B multi-channel packages are customized to answer your need for a truly engaging way to reach and develop lasting relationships with your prospects, until they are finally converted to sales-ready leads.

Callbox can help you identify businesses in Australia that requires cloud computing services. Cloud computing services we cover: Callbox and the Quartered Success of The File Transfer Expert. The Client Industry: File Transfer Appliance Location: Singapore Headquarters: Germany A group of file transfer software experts from Germany founded this File Transfer Appliance Company in 1996 which later spanned to France and Singapore in 2007. The company stands on a mission to offer the latest Hardware Technologies coupled with the leading Software Solutions as “Plug-and-Play” appliances designed for security problems and compliance tasks. Target Criteria Location: Singapore & Malaysia Industries: Oil & Gas, Architecture firms, Precision Engineering firms, Property Developers, Advertising Media or Graphic Design Houses, Large Manufacturing companies, Government-linked companies, Lawyers, Health, Pharmaceutical companies, and Building and Construction. Annual Turnover: More than SG$ 2 Million Employee Size: More than 20 Target Contacts: Directors, Business Owners, IT Managers, Person in Charge of IT Campaign Type : Lead Generation Summary The initial campaign production delivered 19 leads.

Callbox Expands its Asia-Pacific Market. Every Lead is Special (The Callbox Lead Nurturing Tool) Understand your Singapore Market by Dissecting It. Make Better Business Decisions: A Guide for Struggling B2B Companies. The Corporate Insurance in Singapore: A Fruitful Landscape. Speaking for a Network Management and Security Company - B2B Lead Generation Australia. The Reasons for a Collapsing Content Strategy. Malaysia IT Industry Watch: Cloudy with a Chance of Success.

Singapore B2B Marketing Leads Generation. World's Computer Giant Gets Even Bigger with Callbox. Callbox Cleans Up Expansion Clutter - B2B Lead Generation Australia. How Marketers can Solve Marketing Challenges the Easy Way. The Three-Step Guide to Better Customer Retention. The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia. Facing Marketing Challenges in Australia’s Software Industry. Dimsums in Hawker: Make Your IT Products Noticeable in Trade Shows in Singapore. 4 Lead Scoring Tips for a More Effective Lead Management. Top Tips to a Better Mobile Marketing Experience. Good Luck Charms in Starting your Business in Malaysia 2016. Why Sales Leads Prospects Doubt You. Keeping Sales Leads Through Stellar Customer Experience. The Reasons for a Collapsing Content Strategy. The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia. Data Cleansing and Verification.

The Best Medium For Getting More Sales Leads. Accounting and Finance Software. Top Three SEO Tactics To Avoid (Wait, Is SEO Still Relevant Anyway?) - Malaysia B2B Lead Generation. Will Google’s NoFollow Link Policy Kill Your SEO? Not if you follow these tips. Selling In Malaysia Can Mess Up Your Lead Generation. The One Lead Generation Skill You Tend To Forget.

Malaysia Lead Generation Tips: Leverage your Existing Customers. Increase your Fill Form Conversions with these 7 Calls to Action. B2B Telemarketing Services. Callbox Malaysia B2B Lead Generation Services. Callbox: B2B Lead Generation Company. The Seven Deadly Sins Of Lead Generation. What To Do When Starting Lead Generation. Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics. What To Do When Speed And Quality Collide In Lead Generation? Thinking Strategically In Lead Generation. An All-Inclusive Catalog in Choosing your Social Media Weapon. How To Motivate Your Inside Sales Team In Three Ways. Communicate Well And Start Generating Qualified B2B Leads. Your LinkedIn Company Page Now Coughs Up Some Mighty Metrics. B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership. The Role of Content in B2B Lead Generation.

Malaysia Lead Generation Tips: Delegate. The Role of Content in B2B Lead Generation. 6 Reasons Social Media is a Powerful Marketing Channel. Why B2B Companies Should Prioritize Case Studies. Callbox Revs Up Tax Consulting Firm’s Sales Efforts. Case Studies. Lead Nurture Tool Demo.