Search Traffic Declining? You're Not Alone (and What to Do About It) - Malaysia B2B Lead Generation If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. According to research from BuzzFeed, “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Organic search visits have fallen significantly to A-list publishers like Time, Sports Illustrated, Us Weekly and Rolling Stone. It’s not quite clear why this is happening. BuzzFeed mentions changes in behavior, greater use of social networks for content discovery, and a 52% increase in traffic from “‘Dark social,’ that netherland of direct traffic” (i.e., unknown sources), and concludes “We can draw a lot of assumptions but few conclusions from the drop in search traffic.” And it’s not only Google. Why the WPO Model is Important
Bring Out Better Business Results with these Multi-Channel Tips B2B companies need more leads. It is therefore imperative to come up with effective plans to generate them, since leads transition to sales, and sales translate to revenue. For this reason, marketers in the B2B realm must stick with multi-channel marketing, not because it is a fad as what some business bloggers call it, but because it is the only effective way through which businesses can expand their reach. Various channels are involved in the process, thus boosting visibility and increasing the likelihood of quality B2B sales leads or in other words, potential customers. However, anchoring your marketing processes on multiple channels is open to a lot of risks. An efficient multi-channel campaign on the other hand treats each channel with equal priority since each channel is an essential part of the whole. Figuring out what to do to enhance the different platforms you are using shouldn’t get you far. Cleanse your database Choreograph your campaigns Create compelling emails
The Greatest Marketing Strategy Question: Inbound or Outbound? Marketing strategies are interesting. The fact that drafting an approach is a volatile task allows for a variety of options that B2B telemarketing companies could follow. There is simply no linear formula to follow as there are two vital forms of marketing which you can pursue, inbound and outbound. For a campaign to earn its success, it is important for a business decision-maker to know which method would prove the best. Would you use the inbound techniques in SEO and social media, or would you put more focus on the outbound methods of traditional advertising, direct mail and phone calls? The following considerations will guide you in creating a successful marketing plan: Cost Efficiency. Content Engagement. Market Diversity. We can see that inbound and outbound marketing seem to oppose each other. For example, a business may send direct mails containing links to the enterprise’s blogsite and social media pages.
4 Email Marketing Gems - Born Out of Writing 1,000 Emails - Malaysia B2B Lead Generation Justin Bridegan of MarketingSherpa shares 4 things he learned from writing a lot of email copy: Having written close to 1,000 emails for MarketingSherpa promoting our marketing products over the past few years, I’ve learned a couple of things I thought I would share with you, many of them from my own mistakes. At Summits, when people recognize my name from their inbox, they ask, “What have you found that works?” What a loaded question, right? I’ve felt much like Edison, but with a marketing spin on it. Much like you, my writing over time has evolved to include some semi-universal best practices which many of us are familiar with, but sometimes get lost in the marketing translation from company logic to customer logic. Tip #1. It’s been said most people are either “filers,” who create a specific file folder for each email, or “pilers,” who let the inbox pile up with no hope in sight. I’m not saying all email messages have to be short, but they should be readable in a skim format. Tip #2.
What is and isn't "native advertising"? And 5 more questions to ask about it. - Malaysia B2B Lead Generation Michael Groszek takes a closer look at “native advertising” as the buzz that surrounds it just seems to get louder. He asks, and answers, 5 questions that every decent marketer should ask about this “new tactic”, breaking down “native advertising” to demystified, digestible chunks. As marketers, we’ve all heard the buzz about native advertising. We’ve heard how it’s going to revolutionize advertising and begin to phase out traditional display ads. In today’s B2B Lead Roundtable Blog post, I wanted to share my view on native advertising from a business intelligence perspective and the role I believe it has in the future of Internet marketing. Question #1. What do you think of when you hear the term “native advertising?” Over the last year or so, I’ve heard countless different arguments about the true meaning of native advertising. So, I asked myself, “Why does everyone seem to have such differing views?” Well, if you ask me, it’s because that’s essentially what a native advertisement is.
Four Things That Demotivate Your Inside Sales Team As mentioned in my previous post, the most important assets that you need in your inside sales campaign would be the people tasked to do it. I mean, it would not be possible to generate B2B leads if there is no one manning the front liners, getting in touch with business prospects and trying to set an appointment between them and you. It is very important to know what you can do to motivate your lead generation team. But also equally important to know would be the factors that can kill morale. Avoid these, at all cost, and you will save yourself from the headaches that can pop up down the road. Using salary as the main motivator – okay, people want to earn something in their work, that is fact. There are plenty of other things that you should avoid doing, but you can be assured that these four are the main culprits.
Secret To Better Sales Leads Generation? It Is All In Rapport In terms of generating qualified sales leads, building rapport between you and business prospects is an important activity to do. After all, getting into the good side of business prospects is an aim that we ought to reach in all our activities. Building rapport is integral in our lead generation campaigns. Without it, we will not be able to generate the B2B leads that we need, not to mention failing to get interact effectively with customers. So, how will you do it? Personalize – from your emails sent to the telemarketing calls you make, you need to have some level of personalization to your prospects. Follow these business tips, and it will be easier for your lead generation and appointment setting campaign to perform. Where To Get Quality Business Leads For Your Telemarketing Campaign Your telemarketing campaign may be adequate right now, but to get the best possible results from your campaigns, you need to have all the factors that comprise a great business to business telemarketing campaign. Securing a good telemarketing script for lead generation and hiring reliable, experienced b2b telemarketers need one more thing to complete the process: a highly targeted telemarketing business list. You can either generate your own business leads by scouring the internet and phone books, purchase a business list from a lead generation company, or you can outsource to professional lead generation service providers to look for specifically qualified b2b sales leads using your criteria. An important thing to remember when buying pre-defined business lists from another company is to make sure that the list hasn’t already been sold to a competitor in your industry.
Increase your Fill Form Conversions with these 7 Calls to Action If your fill forms aren’t producing enough conversions, consider tweaking your call to action. In his article for TorpedoGroup.com, Experience Oxfordshire Marketing Head Martin Walker listed the top seven calls to action that can guarantee a significant boost to your lead generation. 1. Download now! Latest Guide on Running a Multi Channel Marketing Campaign. It takes considerable time to research, write and design an eBook – so don’t give it away without getting anything back in return. Related: B2B Lead Engagement: How to get more Website Response 2. &THEN: Join Callbox for something new in Boston! Webinars are a fantastic way to position your company as a thought leader, and can provide you with an ideal platform from which to interact with your audience. Case Study: Callbox Packs Webinars for Software Company 3. Encouraging your website visitors to share your content with their network, will broaden your reach and get more people talking about your brand. Related: Building your Brand?
Ways Malaysian Companies can Reinforce their Events Telemarketing Telemarketing is an important strategy Malaysian companies can use to publicize their events. However, cold-calling prospects to attend your event proves to be insufficient. What your event telemarketing needs is a good boost from these top tips courtesy of LeadForensics.com: Tip 1: Create an enticing pre-event campaign (and have some fun!) Creating a pre-event buzz around your brand is guaranteed to drive delegates to your stand, but you’re going to have to think outside the box if you want to stand out from the competition. Tip 2: Conduct a survey or research study to support your event Content marketing is all the rage right now, and that doesn’t stop when at a conference or marketing event. By creating a short survey of questions related to your industry, your delegates needs and their future predictions (as an example), you’ll have all the data you need to create an original whitepaper or marketing guide. Tip 3: Take the event experience into hyper-drive
B2B Lead Generation Malaysia: 5 Successful Email Marketing Tips for Your Malaysian Campaign Email marketing, obviously, is a process of marketing a product or a service via electronic mail. In the broadest sense, email marketing usually involves using email to send ads, request business, solicit sales and donations, etc. It is also used to update and encourage existing customers to purchase goods to the merchant as well to generate new clients with email marketing lead generation. When doing business in Malaysia, it is important to use a proven marketing tool to improve the chances of getting qualified sales leads and email marketing is one of them. Email marketing has been around for a while already but unlike any other marketing tool it is still considered to be an effective in generating business leads. One of the purposes of email marketing is to build an immediate relationship with your subscribers and not to create a ton of senseless email lists.
Outsourcing Lead Generation Marketing Services | B2B Lead Generation Malaysia One of the many things that companies will think of constantly especially if they are dealing with b2b or business to business transactions is competition. There are, actually, many businesses even those dealing with b2c or business to consumer transactions that are challenged by competitors but nothing can be more challenging than b2b transactions. A company can’t afford to lose even just one big account because it’s going to cost them a lot and that can compromise their business endeavors. Constantly, they need to find ways or marketing methods to generate qualified leads like business leads, sales leads or marketing leads and when they have those warm qualified leads, they need to do lead nurturing and management so to keep both new and old customers on their corral and prevent them from being sucked away by the competitors. But, what if they would like to create and do their own lead generation campaign? However, there is more to online b2b sales lead generation software.
How Can Telemarketing Help Social Media Marketing? The marketing landscape is constantly changing. What may seem to be a sure-fire marketing tactic may not be an appropriate method today. And the lead generation tools we scoff at in the past may be the latest aid we need for the modern market. Such is the case with social media. Nowadays, companies and marketers are touting this mediums ability to generate sales leads, as well as engage customers in meaningful conversations. But is that enough? We must first understand what social media is all about. In order for social media marketing to effectively generate more sales leads, you need another marketing tool to assist. What does it tell you about social media and lead generation?
Outsourcing B2B Telemarketing Services By: Mark Swanson, Director of Business Development, Tele Resources, Inc., There is no better source for b2b telemarketing services than the B2B environment. Business to business lead generation is more than just the process of having a room full of agents making calls. One of the major advantages when outsourcing your sales force is to consider the technology involved with a telemarketing operation. In addition to direct sales, the DMA has found that 17.5 billion is spent generating business leads and there is no indication that this spending will decrease.