#Social Media, Marketing, Promotion Strategies / How to be quotable on #Pinterest. #Pinteresttips #socialmedia. 6 Ways to Acquire New Customers via Social Media. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends. Different brands have different challenges when it comes to customer acquisition: "If you’re our customer, you’ve signed up for a year-long service, unlike the Starbucks of the world, where you can be a customer by coming in for a cup of coffee one day," says Lisa D'Aromando, social media community manager at Equinox. Whether you're a clothing shop, a restaurant or a subscription service, you must tailor your strategy so that it makes sense for your brand. That said, there are a few universal ways to help your company attract new faces on the social web.
"I'm a big believer in creating and sharing meaningful content," says Danni Snyder, co-founder and creative director at jewelry brand Dannijo. But what does it all entail? 1. The key is to be proactive. 2. 3. 4. 5. 6. 8 Small Business Social Media Tips From the Pros. Are you looking for some social media tips to grow your small business? We asked eight small business pros for their hottest social media tips.
Here’s their advice for you to . #1: Show Them the “Real You” Ed Gandia Use Facebook to show prospects, clients and customers the “real you.” Sure, provide the occasional business tip. Or link to your new blog post. I love to cook, so I’ve been known to post pictures of my grilled masterpieces. Oh, and I know I’m going to ruffle a lot of feathers by saying this, I get more engagement by updating five times per week than five times per day. Ed occasionally shares personal stories on Facebook. Ed Gandia , founding partner, International Freelancers Academy. #2: Pick One Thing and Do It Really Well Nichole Kelly Small businesses are faced with having to prioritize their resources toward the activities that deliver the most impact.
Being on 5 social networks and giving all of them half-effort will not generate results. Amy Porterfield Cliff Ravenscraft . . All Things Social Media Marketing. Eight Great Tools Essential for Online Success | CommentLuv. How to Build a Free Social Media Monitoring Dashboard. Do you need a better way to manage the monitoring of your social media?
Don’t want to spend a lot of money? How about a free alternative? Keep reading to learn how… Google Alerts has its uses, but it is simply not effective as a stand-alone tool for monitoring social media conversations on a day-to-day basis. Dozens of paid options exist, including Radian6, SAS and Lithium. However, with an RSS reader and some Internet savvy, you can build a powerful social media listening post at no cost. Knowing where your company is mentioned online, who’s doing the mentioning and how others are responding is crucial to 1) understanding the “buzz” about you, 2) addressing complaints and negative mentions quickly, 3) knowing the impact (or lack thereof) of your marketing efforts, and 4) shaping social media marketing efforts to reach the right people (key influencers) on their preferred platform.
Start With a Feed A “feed” is a summary of web content that is updated on a regular basis. . #2: Track Wikipedia. How to Develop a Killer Social Media Strategy and Carry it Through. I am a fortunate community manager because I get to both write social media strategies and carry them through. This seamless process allows me to have a firm grip on the day-to-day online activities of our clients with the foresight to effectively steer these activities to reach long-term goals. While it is beneficial to have a team of professionals that handle the areas of social media in which they are specialized, there are some major obstacles to this approach, especially for new ventures that do not have bottomless budgets to devote to the cause. For social media to be planned and carried out in house requires a dramatic reorganization of the departments that would handle the accounts (usually a battle between marketing and sales) as well as a huge commitment of time and resources. The harmonious balance, in our case, is a consolidation of the responsibilities of a social media strategist and community manager under one job title.
How to write a social media strategy: People. Social Media Marketing - Who Needs It? (Hint: Maybe Not You) | Content Factory. We've been getting a lot of inquiries about our social media marketing services lately, but the truth of the matter is that many people aren't ready to take that step yet. It's always a bummer when we have to tell people that we're not the right online PR agency for them, but we'd rather be honest and miss out on some easy money than take somebody's cash and deliver subpar results. Simply put, if we don't think the ROI is going to be there, we don't take the client.
Before hiring us (or any other online marketing firm) to handle your social media marketing, ask yourself these questions: Are my margins big enough to make social media marketing worth the cost? These are all things that we ask ourselves before signing on new clients — and we're pretty honest with potential clients about all of these points. However, other online PR firms may not be so up front. Starting a Social Media Strategy. This post begins a small series within the Social Media 100 series where we can start discussing the parts and premises of building a social media strategy. I’ll want your help with this. We can build this collaboratively, and I believe that the end results are that you’ll have some tools to build out your own social media strategies. Consider this the warm up for the end piece, though I believe this piece has some value in helping you even begin to start your planning process.
Tell me if you feel otherwise, and we can improve it together. Begin with the End in Mind Strategy isn’t the goal. Increase customer base. Did I miss any? Questions Before the Strategy Before we go too far down any one path, we should ask some questions: Are your customers likely to be online? Just those answers might tell you a bit about your business, whether or not you decide to go forward with building a strategy using social media tools.
Strategy Starters What Comes Next What do you think? The Best of the Social Bookmarking Sites. There are five excellent social bookmarking sites that you need to join. In no particular order, they are: Digg Digg isn't your typical bookmarking site, although it is user-fuelled. On the homepage you'll see a bunch of recent stories that have been submitted by a member, and then 'dug' by other members. It's a simple concept: people 'digg' stories and articles that they like and 'bury' those that they don't. You'll find Digg buttons on Squidoo lenses and blogs all over the web and now you know why — this is a heavily trafficked site and having your article dug by users is a great way to brand yourself and drive traffic to your site. If we take a look at an article from the front page of Digg, we'll find that there are links at the bottom to social networking sites, making it easy for people to add it to their site of choice.
You can find instructions for adding the Digg button to your own website here: What about SEO? Del.icio.us StumbleUpon.