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Ten Commandments of Social Media - Noupe
There are a lot of misconceptions when it comes to social media. People seem to think that every day standards and decency get tossed out the window because of the anonymity of the Internet. Unfortunately for those people, that’s not always the case. First off, the Internet is getting smaller, and by that, I mean that it’s getting easier to find out who people are.
Some online communities are specifically built and managed as insight tools: online research communities . They are designed to help support the consumer or market research needs of the organisation behind the community. They may be public or private, but they are designed to deliver against specific research objectives and involve specific research exercises alongside the organic discussions and debates in the community. Not all communities are online research communities, but all communities can be a useful source of insight. Just watching the conversations can be invaluable and bring real insight to any organisation, but there are ways that any community can get real insight value from the insight of your members.
Maximising the insight you get from your online community
HOW TO Sell Social Media to Cynics, Skeptics & Luddites - Ti
Trying to make the case to someone on the benefits of using social media? Maybe a boss or a client or a co-worker who’s a little resistant? Maybe a lot resistant? Here’s an arsenal of articles with solid advice, data, and tips to help you think through your sales strategy and put together some convincing arguments.
Social Media How-to Guide: Getting Started
Yesterday, I was chatting with a friend of mine about the PR his startup had “fallen into.” They actually created a really cool iPhone application and people noticed. He was excited about the coverage, but while his company wants to be engaged with the media and users, he and his fellow entrepreneurs often find storytelling and driving the narrative around their brand takes a backseat to delivering product / shipping code. Product of course, is the right focus, but new social media tools are making the engagement piece of the puzzle a little easier. Start by listening. Before you jump into the conversation, know your audience.Obviously the first thing you'll need to do is actually create your video. There are a number of approaches you can take to getting your video made. Here are some examples:
