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By Olivia Coleman Social media addicts and the developers, designers and business managers who run social media sites have totally revolutionized the way the rest of us get our news, network, promote our businesses, and connect with (and meet) friends. It has come a long way since it was first launched as a MySpace 2.0 for college students – now everyone from working professionals to high school students are getting in on the action.
December 2012, a new edition of my World Map of Social Networks, showing the most popular social networking sites by country, according to Alexa traffic data ( Google Trends for Websites was shut down on September 2012 ). Facebook with 1 billion active users has established its leadership position in 127 out of 137 countries analyzed. One of the drivers of its growth is Asia that with 278 million users, surpassed Europe, 251 million, as the largest continent on Facebook. North America has 243 million users, South America 142 million. Africa, almost 52 million, and Oceania just 15 million ( source: Facebook Ads Platform ).
The team that developed Twinfluence and other social media analytics sites is now a part of Tucker/Hall. Our tools, experience, insights are now leveraged for our large corporate clients in the areas of crisis communications, government relations, and reputation/strategic communications.
Now that I am getting back on the grid after three weeks in Asia, I thought a good follow up post to my time covering the Olympics in Beijing would be sharing some tips on one site that I ended up very actively using throughout the Olympics: Flickr. I have had a Flickr account for several years now, but always looked at the examples of Brian Solis and Josh Hallet (among others) and felt I wasn't quite the super user of Flickr that I aspired to be. While I'm not as profilic in capturing the people from all the events I attend as those two, I do consider myself an enthusiastic amateur photographer and at one point even considered doing it professionally.