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Problemo: My Year Without Sex was a new Australian film, which was hard to market as it didn’t fit into one specific category. The trailer was not going to be enough to get people to watch it. Working on a small budget we needed to get people to talk about the film. Strategy: Use word of mouth to help fuel discussion around the movie
Julian Cole - Adspace Pioneers - Digital Strategy -
Free Video Stock Footage Resources Online
If you are looking for online resources where you can find free stock video footage for your online video productions , you have landed on the right page. Photo credit: Pedro Nogueira Until now , producing quality opening titles and station breaks for your online video channel has required lots of extra work and often the purchase of quality (and often expensive) DVD catalogs of stock video footage. Watch this video for example: Outside of the interest for such a new innovative way of using the world blogosphere collaboratively, I am sure you have noticed the nice, high-quality, free stock video footage utilized to create this clip with a low-budget but with professional results.
For the launch of the third of the X-Men franchise movies, “Last Stand” Organic worked with Myspace to allow users exclusive functionality if they added the X-Men profile (www.myspace.com/xmenthelaststand) as a friend. The media plan included promotion to this page and skinning myspace.com home page for the first time ever. The results? More than 3 million members of the myspace.com community added X-Men as friends in 1 month leading up to the movie’s release on 5/1/06. This help drive a massive $107 million three-day opening, the largest ever for Memorial Day weekend and the fourth-biggest in box office history. Campaign done, lets go home.