casestudies

< casestudy < branding < strategy < marketing < blog < web2.0 <
TwitterFacebook
Get flash to fully experience Pearltrees
examples

SlideShare: McDonald’s Social Media Strategy | Digital Buzz Blog

McDonald’s hasn’t over played their hand in the social space so far, and that’s probably a good thing for most brands to consider when getting into social media. What I like about the McDonald’s approach so far, is that they are there listening, have become willing conversationalists and are activating engagement, BUT are not trying to be over night heroes in launching the next Whopper Sacrifice Campaign or Ikea Facebook Campaign . The presentation is by Heather Oldani, U.S. Communications Director at McDonald? http://www.digitalbuzzblog.com/slideshare-mcdonalds-social-media-strategy/
http://mashable.com/2009/06/16/killer-facebook-fan-pages/

Killer Facebook Fan Pages: 5 Inspiring Case Studies

Callan Green works in public relations and social media at Bailey Gardiner in San Diego. You can read her posts on the company’s marketing blog or follow her on Twitter . When Facebook re-launched its fan pages earlier this year, companies were thrilled. At last, there was a solid way to have a presence on Facebook, and users were actually responding positively. Within a couple of weeks it seemed as though every major brand had put up a page.