Entrepreneur.com. 10 Must-See Documentaries for Entrepreneurs. Freakonomics The Movie (2010) Six top documentarians including Morgan Spurlock (Super Size Me) tackle a film adaptation of Steven Levitt and Stephen Dubner's best-selling book on incentives-based thinking.
Why it's a must-see: The filmmakers weave brief, diverse tales aimed at answering the question: What really makes people do what they do? The Psychology of Color in Marketing and Branding. The psychology of color as it relates to persuasion is one of the most interesting--and most controversial--aspects of marketing.
The reason: Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind. " To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion. Misconceptions around the Psychology of Color Why does color psychology invoke so much conversation ... but is backed with so little factual data?
As research shows, it's likely because elements such as personal preference, experiences, upbringing, cultural differences, context, etc., often muddy the effect individual colors have on us.