7 Reasons Every Job Seeker Should Blog. Cdixon : Peter Thiel's graph of the...
The story of sugru. great business story. Postmortem of a Venture-backed Startup — Design + Startups. “Focus is saying no to 1,000 good ideas.” — Steve Jobs Events I realized the error of my customer acquisition strategy as I awkwardly made my way through a small Meetup I had just pitched.
It was 11pm on a Tuesday, I was exhausted and still had real work to do once I got home. Yet there I was, in a shitty bar trying not to skewer anyone with my Sonar sign as I dodged person after person asking me to install THEIR app. Lesson Learned: Events are for research, business development, and hiring; NOT for getting to 10,000,000 downloads. Brands & Agencies When MTV, Kraft, Digitas, and the like reached out to us we weren’t sure what they wanted. Be polite, but postpone brand and agency “intros” until you’ve built your own audience. Corollary: Investors know this. Side projects In the winter of 2011, we signed a partnership w/ Wired magazine to demonstrate our technology by providing visitors of their Times Square popup store with personalized in-store product recommendations.
Competition Oops! Derek Sivers: Weird, or just different? Blaise Agüera y Arcas: Augmented-reality maps. Welovelean : In case you missed it, my latest... 10 ways you’ll probably f**k up your startup — Spook Studio. 1.
No clear vision or purpose This should be the starting point for any startup founder, but it’s often overlooked. Too often people dive straight into their shiny solution ideas without thinking about why they’re doing what they’re doing or considering the change they want to see in the world. “Chase the vision not the money. The money will end up following you.” Without a clear purpose, a startup can meander along without much momentum.
“To be the pulse of the planet” —Twitter “To be the earth’s most customer-centric company” —Amazon Simon Sinek points out in his renowned TED talk ‘How great leaders inspire action’ that you need to awaken an emotion with your early customers so that they feel something, come back for more and, most importantly, tell their friends about you. “People don’t buy what you do, they buy why you do it”Simon Sinek If your customers believe in your mission, then they’ll warm to you and listen to what you offer and how. 2. It’s not as easy as it sounds. 3. 4. 5. 6. Humans are awesome /Les Hommes sont vraiment incroyables. Mariya Yao @ The Lean Startup Conference 2013 - 12/9/13. Sgblank : When Customers Make You Smarter... Filmmaker Jason Silva Is Inspiring Us To Live Life To The Fullest.
How One Guy Prefers To Fight Back Against Companies Dissing Your Girlfriend. Yochai Benkler on the new open-source economics. Paul Conneally: Digital humanitarianism. Audio Player.
Reading for free time. TED talks. Quotes.