6 Twitter Handles Every Social Media Professional Should Follow. 10 rules for how nonprofits should use Twitter. Guest post by Robin Stephenson Bread for the World As a community organizer, Twitter makes a lot of sense. Organizing is about building relationships and mobilizing people around a cause. Twitter does exactly that. I have noticed that many organizations don’t understand that Twitter is a social network of one-on-one peer relationships. Organizations, although they enter with brand recognition, don’t always become dynamic members of the community. Rather, they just show up and push their own information out.
You wouldn’t show up in a real world community stand in the town square and shout your message, so why behave so in a digital one? I created the following list of rules for my own organization to help the decision makers understand a little clearer how to be more than a town crier getting lost in the traffic noise and make Twitter work better for us, our time investment, and our cause. Robin’s 10 Twitter Rules for Nonprofits 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. How Mitt Romney Learned To Love Twitter. The PR Pro's Guide to Twitter. The Social PR Guide Series is supported by Mynewsdesk. Our online newsroom makes it easier to exchange news with key influencers, reach top of search engines and automatically update your social media channels. Twitter is an invaluable resource for the public relations industry. Whether your goal is to connect with reporters, improve crisis communication, find your next job, bolster professional development or offer a glimpse of a company’s inner workings -– 140 characters can go a long way.
Just look at the following examples, highlighting five rich opportunities for PR pros on Twitter. Connect with Reporters A survey conducted in the fall of 2009 found that more than half of all journalists turn to sites like Twitter for story research. (Keep in mind, 2009 is ages ago in social media time, so this number is likely to be significantly higher in 2011.) As Sarah Evans experienced, Twitter offers a direct line to mainstream media and can help secure major coverage. Find Your Next Job.
Priests should tweet, Episcopal leaders say. By Dan Merica, CNN Washington (CNN) – The General Theological Seminary was founded in 1817, making it the oldest Episcopalian seminary in the country. Twitter, on the other hand, was introduced to the public in 2006, making it, by comparison, a newborn. Colin Chapman and Joseph Mathews, the relatively young founders of Digital Formation, hope to bring those two worlds together. As a social media consulting endeavor, Digital Formation looks to help clergy and lay church leaders work their way through the ever-changing world of social media.
Though the organization is still in its early stages, the fact that Digital Formation was so quickly embraced shows how religious organizations not only desire more exposure to Twitter, but are willing to throw out what Chapman describes as a “behind the times” attitude to get that exposure. “One thing at the epicenter of our operation is making sure we promote the use of social media in the church setting with a theological backbone,” Chapman said.