Telling your story
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Every year is chock-full of words, and we have feelings about those words. We live with them, we love them, we let them roll around in our mouths, and we express them. We think about them and spit them out, vehemently, when we are angry.
I have always thought of the word 'literally' as someone else's problem. Then, suddenly, it arrived: My summer of Literally.
The Science Writer's Secret Writers who use long words needlessly and choose complicated font styles are seen as less intelligent than those who stick with basic vocabulary and plain text, according to new research from Princeton University in New Jersey, to be published in a forthcoming issue of Applied Cognitive Psychology .
October 19, 2011 “Making magical things happen is a process,” said Joe Rohde, senior vice president and creative executive of Walt Disney Imagineering, at yesterday’s morning keynote General Session at the 2011 PRSA International Conference in Orlando, Fla. He used examples from his work at Walt Disney World Resort’s Animal Kingdom theme park to further explain the importance of theme and story. Rohde led the team that conceptualized, designed and built Animal Kingdom, which veered away from the traditional structure of a theme park and focused more on nature. “Story is human nature at the very essence,” he said.
Most entrepreneurs don't realize the art of storytelling can help you succeed in the start-up world. shutterstock images 515 in Share Connect with Evernote: Please Login to Connect Your Account with Evernote
A TV ad for kayak.com features an unscrupulous doctor manipulating a patient’s exposed brain , turning him into a puppet who flails away at a keyboard hunting and pecking for online travel deals.
This great graphic captures many of the differences between how brand storytelling works compared with most business communications. I especially like at the end where it points out that there can be inherent conflict in a story — which you won’t find in most bland vanilla corporate messages. See Lou Hoffman’s blog at the Hoffman Agency for more comments here . About Arthur Germain
Infographics are taking the Web by storm. Not the infographics pioneered by USA Today to make the news more exciting for people that don’t like to read, but rather the so-long-you-need-to-scroll and so-darn-good-you-have-to-read-and-want-to-share kind. Infographics are out of control – everyone is using them. That usually means they work great. Are infographics linkbait?
by Peter Guber | 8:04 AM February 15, 2011 In uncertain times, if leaders don't tell and sell a purposeful story that incites their employees, partners, investors, boards of directors, and other stakeholders to manage fear, confront uncertainty, and collaborate with change, someone else will write their future. That usually leads to a story with an unhappy ending. Fear can paralyze or catalyze an organization. Leaders' willingness to embrace fear dictates how successful they and their enterprise may be. Leaders must tell a story that makes fear an ally, not an adversary, ultimately conveying the message that fear — F.E.A.R — is "false evidence appearing real."
We live in a world with information overload. Data, facts, statistics and definitive answers to specific questions are immediately available from search engines on the internet. But people want more than facts. They want understanding. They want meaning. They want context.
In our media training workshops, our clients are usually shocked to learn how much they communicate with their body language – and how little they know about what their bodies are saying.