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The State of Social Media Demographics: 2017 Benchmarks [Infographic] 10 Social Media Trends Giving Brands New Ways to Engage in 2017. The social media landscape continues to evolve in sometimes predictable, oftentimes surprising ways, as new technologies, platforms and methods of content delivery arise to grab hold of our imagination and continually alter how we communicate.

10 Social Media Trends Giving Brands New Ways to Engage in 2017

Savvy brands that stay ahead of these trends hold a huge strategic advantage by being well prepared as these shifts occur. Here are 10 social media trends for 2017 that brands should be well aware of as they seek to meaningfully reach–and interact with–new and existing customers. Facebook is very, very quickly becoming a video-centric platform: While Facebook Live and vertical video ads are relatively new on the scene, the formats are already seeing tremendous user popularly and success.

By examining these trends and formulating a thoughtful game plan ahead of time, brands can deliver content and experiences that are exciting and fresh to customers, enhancing the brand’s standing as our social media behaviors continue to be renewed and reinvented. How to reach each generation on social media. Whether you’re trying to communicate with Baby Boomers or seeking to engage Generations X, Y, Z or D (all of the above), this guide will tell you where to find them.

How to reach each generation on social media

By Kristin Piombino Long | Posted: December 14, 2016 As a communications professional, you keep up with industry trends and research. State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful. In 1956, a dust of mysterious plant spores blew into the town of Santa Mira, California.

State of Content Marketing 2017: The 3 Traits That Will Make Brands Truly Successful

That’s when things started getting weird. Big green pods started growing around town. Even stranger, local psychiatrists suddenly had an influx of visits from people who lived in the community. Each patient suffered from a condition called Capgras delusion—when you believe someone you know has been replaced by an impostor. Why you should produce less blog content. Corporate blogs are a great place to tell your organization's story, but social media and mobile content might be more effective at bringing in new customers.

Why you should produce less blog content

Here's why. By Kristin Piombino Long | Posted: September 29, 2016. How much data is shared online every minute? The amount of content we create and share through social media platforms is truly staggering.

How much data is shared online every minute?

This infographic highlights this growing and consuming trend. By Kevin J. Allen | Posted: July 27, 2016 It’s hard to fathom the amount of data that we create every day with our all of our devices and our devotions to social media platforms. A new infographic from Domo pinpoints the exact amount of online content that we create every minute. For instance, consider that every minute: Netflix subscribers stream nearly 87,000 hours of video. That’s truly staggering when you think about it, especially considering that in 2010, people were surprised to learn that YouTube users were uploading a puny 35 hours of video each minute. How to Easily Create Your Own Video Show : Social Media Examiner.

Looking for ways to position yourself as an industry expert?

How to Easily Create Your Own Video Show : Social Media Examiner

Have you considered using video to increase your visibility? Using video to give your own take on news and stories that are relevant to your industry can help you build influence with peers, prospects, and customers. 26 Ways to Use Video for Your Social Media Marketing : Social Media Examiner. The Mixology of Content Marketing [INFOGRAPHIC] Sometimes the best way to teach a person something is to present it within a familiar framework.

The Mixology of Content Marketing [INFOGRAPHIC]

Suppose you don’t understand fractions. Sure, we could try to teach you from a fourth-grader’s textbook or we could teach you with a pizza (or pie if you’re lactose intolerant). All of a sudden fractions aren’t so intimidating, and the information becomes (queue dad joke) digestible. Seems JBH (a UK-based content marketing agency) noticed this, too, based upon its cocktail-inspired guide to content marketing. 9 Time-Saving Tools for Social Media Marketers : Social Media Examiner. 6 ways to build a thriving Instagram following.

What's the secret of a flourishing Instagram community?

6 ways to build a thriving Instagram following

There isn't an easy answer. I'm sure you follow an Instagram account with thousands—if not millions—of followers who interact with its every post. How did that person or organization do it? Do they know something about Instagram marketing you don't? They probably do. Six Things to Consider Before You Engage in PR Spin Sucks. By: Gini Dietrich | November 18, 2015 | Your 15 minutes of fame.

Six Things to Consider Before You Engage in PR Spin Sucks

Seeing your name in lights. The phone ringing off the hook after your industry publication ran a cover story about your business. All of your peers, competitors, and colleagues patting you on the back after a major national publication does an in-depth interview with you. This is something every business owner dreams about and every one of us thinks, “If that happens, we’ll have it made!” INFOGRAPHICS: The Good and The Bad. 7 tips to create a killer podcast. Podcasting has a low barrier to entry, has proven distribution channels, and is increasing in popularity.

7 tips to create a killer podcast

Podcasts "are so easy and cheap," says "Freakanomics" author Stephen J. Dubner, "and because there's an infrastructure that's been built by other third parties, I can just be a free rider. I can make my content for very little cost as an experiment, distribute it freely and easily, and see if it works. " Consider the true-crime podcast Serial, which was downloaded 68 million times and was popular enough to be parodied on "Saturday Night Live. " That's huge consumption for any medium, and it exemplifies the attainable reach in this channel. Download the free white paper, "Creating a Consistent Message," to discover how to keep your organization's message and voice on track across all your internal communications platforms.

9 Common Social Media Marketing Mistakes. The content with the best ROI. Stop wasting time on content marketing tactics that don't bring results. This infographic reveals which types of content work best, and the metrics you should track. By Kristin Piombino | Posted: September 4, 2014 Only 27 percent of marketers effectively measure content marketing, an infographic from Captora says. But if more marketers would start, they would like what they'd find. Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video. Tessa Wegert | October 31, 2013 | 1 Comment inShare9 What makes your branded video worth watching? How can you create something that has marketing chops, both as a product of the Visual Web and a social ad?

Here are six strategies to help you out. When Instagram launched its video capabilities this past summer, users hurried to try their hand at creating a 15-second clip on the social networking site. Since then, more than 80 different brands have welcomed Instagram Video into their digital campaigns. Samsung, Nike, Disney, and Red Bull are among the brands generating online buzz, with MTV taking top honors as the "most shared brand.

" "Video on Instagram is already working for many brand marketers across the globe," says Richard Kosinski, US President of Unruly, "and I expect short-form video to appear on many more marketing plans over the coming months as brands embrace their role as a newsroom and look to embrace agile marketing. " Stuck in the Visual Web: 6 Strategies for Winning Short-Form Video. 5 Content Networks You Should Join ASAP. Is it time to take your content strategy to the next level? Start by using these 5 content networks to increase your reach and offer your audience more. August 09, 2013 I know you’re blogging and you’ve got a rocking email newsletter and, well, of course you have some great content on your social networks.

Now it's time to take your content strategy to the next level to include "content networks. " Content networks are popular sites, such as YouTube or Slideshare, where anyone with an account can publish, share, curate and, perhaps most important, embed the content easily on any site. Kaiser Permanente video blogs. While everyone loves video, there’s not a huge demand for perfect video.

Embarrassing Moments in Social Media.

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Marketing your social media. Social media research and tips. Social media success. Facebook. Social media measurement tool box. Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I’ve been working on “Measuring the Networked Nonprofit” with co-author KD Paine, we’ve come to the chapter on measurement tools. The Viral Nature of Social Media. From #SXSW: Thinking like a psychologist to measure social media efforts. A challenge for social media marketers and communications professionals is coming to an agreement on transparent ways of measuring social media’s effects. That’s what led Kate Niederhoffer, founder of Knowable Research, to set up the panel “Measuring Social: The Inchworm & the Nightingale” at the South by Southwest Interactive Festival.

Advertisers Struggle With ROI on Content Marketing. 2011's most popular social media stories. Ultimate Glossary: 120 Social Media Marketing Terms Explained. For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice. (In fact, if you're highly experienced, you probably do all three at once.)

Social Media usage infographic.