While everyone loves video, there’s not a huge demand for perfect video. For Kaiser Permanente, this love of video content offered a great opportunity to show off the stories traditional advertising couldn’t tell and give people a great reason to check them out. So the company started a video blog.
Here is some of my coverage of the 2012 TechCrunch Disrupt conference in San Francisco where I was reporting for Dice and Dice News . Whether posting something public what you meant to DM (hello Anthony Weiner) or letting drunken photos of you get posted to Facebook, we’ve all done stupid things in social media. At the 2012 TechCrunch Disrupt conference in San Francisco, I asked the socially savvy attendees, “What’s the most embarrassing thing either you or someone else has done in social media?”
Rob Stuart, who passed away recently and who was instrumental in the creation of the nonprofit technology movement always had a favorite question, “What tools are in your tool box?” It was always a terrific conversation starter with nonprofit techies because knowing the right tool for the job is important. As I’ve been working on “ Measuring the Networked Nonprofit ” with co-author KD Paine, we’ve come to the chapter on measurement tools.
The unforeseen ease of sharing content at what seems like the speed of light has been made possible all thanks to social media. In 2012 alone, we’ve seen brands dragged through the mud, increase awareness of campaigns, and gain/lose political support. We’ve become so accustomed to socializing via social media channels that we can’t even remember how we functioned before social media revolutionized the way we interact, engage, and share.
A challenge for social media marketers and communications professionals is coming to an agreement on transparent ways of measuring social media’s effects.
Readers of SmartBrief on Social Media get summaries of the most important social media articles delivered to their inbox for free every weekday. I like to think that the stories we choose to link to in any given issue say a great deal about the state of social media on that day. Looking at the most popular items of the entire year, however, it’s clear that there were certain issues that preoccupied the SBoSM audience throughout 2011. The top 10 stories we linked to in SmartBrief on Social Media in 2011: Of course, we also run original posts here on SmartBlog on Social Media — and the top 10 most popular original articles of the year say a little something about the state of social media as well.
On the web today, things change fast. New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline.