9 Time-Saving Tools for Social Media Marketers : Social Media Examiner. Myths about how people share content online. Millennials do not share more content online than other generations.
Actually, Baby Boomers do. Find out what other myths you should dismiss here. By Kristin Piombino | Posted: May 30, 2014 "People share more content on the weekends because they have more free time. " "Millennials share more brand content than any other generation. " These statements are lies. OK, maybe "lies" is harsh. An infographic from RadiumOne sets these and other myths straight. 6 Key Shifts in Thinking About Social Media. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business?
Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers. Threegraphic-revised. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy.
Editor's Note: This is one of the most-read leadership articles of 2013.
Click here to see the full list. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media. 1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. Pew research '13 social media users young, affluent. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project: of 1,802 Internet users surveyed by Pew in December 2012, 67% used Facebook, 16% used Twitter, and 15% used Pinterest.
According to Pew, the social media audience in general skews young, urban, educated, and affluent, and female -- although there are some significant variations between networks. So who, exactly, is using each platform? More women than men are on Facebook, with 72% of female respondents using the social network, versus 62% of men. In terms of age, 86% of adults ages 18-29 use Facebook, compared to 73% of adults ages 30-49, 57% of adults ages 50-64, and 35% of adults ages 65+. Turning to Twitter, men were slightly more likely than women to use the microblogging site, with 17% of male respondents using it, compared to 15% of female respondents.
2013 15 Intriguing Facts About the State of Digital Media. Digital media is changing so rapidly it’s hard to catch up.
GroupM, the world’s largest ad buyer, has come out with its annual opus on the state of digital media, “Interaction 2013.” The 67-page report comes complete with dozens of charts and a stemwinding state-of-the-digital-world essay by chief digital officer Rob Norman. The report makes one thing is very clear: The global media environment is not only changing fast but also changing in interesting ways. Social Media Stats 2013 Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics.
Some of the highlights cover: 4.2 billion people use their mobile device to access social media sitesThere have been over 10 billion Facebook apps developed so far28% of Retweets on Twitter are due to inclusion of “please RT!” Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities42% update their profile information regularly on LinkedInEvery second 8000 users like some or other photo on Instagram Be Sociable, Share! The 7 Deadly Sins Of Social Media [INFOGRAPHIC] Gallup: Creating Social Marketing That's Actually Social. Is marketing through social media an epic fail?
Not necessarily -- but it's facing surprising problems. Being social means that you create a two-way conversation with consumers. Despite dramatic efforts to market using social media, most businesses are experiencing little, if any, positive benefits from it. Top 100 Social Media, Net Mktng Blogs – 2011. This is a guest post from Yvette Pistorio, Senior Supervisor of Media Research and Beth Blanchard, Supervisor of Media Research at Cision.
It’s about that time of year for Cision and Sarah Evans to unleash the list of the Top 100 Social Media and Internet Marketing blogs on you. But this year, we’ve changed it up a bit. We’ve included SEO blogs in our list since it is becoming an even stronger force in 2011! Here’s a rundown of our measurement analysis. Building your strategy - content schedule. It’s day 2 of SES Chicago, and the online marketing education is flowing full force.
I saw an excellent presentation about building a killer B2B social media strategy with Adriel Sanchez (@Adriel_S) of SAP. With the sea of platforms, tactics, and schools of thought around B2B social media, it can be difficult to put together an actionable strategy that gets real results. Follow the steps below to get your B2B social media strategy working for your business. 1. 2011 numbers social media: Facebook, Twitter, LinkedIn & Google+ [INFOGRAPHIC] Almost half of millennials tweet while they eat, survey says.
I wish to make a confession.
I sometimes tweet pictures of the food I am eating. The reasons for this are emotional--in so many ways. My shrink, a softer-spoken version of Paul Deen, is trying (failing) to help me with it. I am, therefore, delighted to suddenly discover that I am not alone. For a survey from The Hartman Group--a company that seems to enjoy prying into your habits--declares that 47 percent of millennials tweet while they eat. These rapacious souls seem to have been entirely overtaken by their gadgets, to the degree that they would rather lick their iPhone than their ice cream. I am grateful to Media Bistro--which I assume is a place where everyone tweets and eats--for discovering this stomach-churning information.
The phrase "tweet" here is being used a little loosely. Social Media Annoyances at SXSW. This post is from SXSW where I was reporting for Dice. With everything we love, there’s always still something to complain about. Even at SXSW where social media is the flavor du jour, I was still able to find plenty of people willing to tell me what really annoys them about social networking. At the Mashable House Party at Buffalo Billiards I simply asked people, “What’s your social media pet peeve?” Here are their answers. Social and the grey market. It’s easy to assume social networking is the domain of the young. Generation Y might have grown up with social, but there’s a growing number of people over 60 for whom social media is every bit as important. People over the age of 55 are the fastest growing group joining Facebook, according to research from Nielsen - and a survey by Kantar Media’s TGI MobiLens claims that people over 50 are more likely to use social networks on their mobiles than people under 30.
The 'over 65' group spends a reported 42 hours online every month, more than any other group. Research from myvouchercodes also suggests that 20% of grandparents are on a social network, of which 71% are part of Facebook, mostly encouraged by younger members of their families. Let’s hope their grandchildren remember that when oversharing on their status updates. NEW NEW 5 Social Sites You May Not Have Heard About (Yet) Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to use! I have highlighted my five favorite social up-and-comers and how you can use them to benefit your causes and social marketing campaigns. 1. For Building Buzz: BuzzFeed.com While Digg’s Traffic dropped by approximately 30% in 2010 thanks to a terrible redesign, BuzzFeed grew over 20%. BuzzFeed was launched back in 2006, but has recently powered onto the scene and offers users a variety of advertising and buzz building options.
Much like a Digg or Reddit, you can find the most viral items in the past week, and BuzzFeed also offers a look at items that are viral on the web. BuzzFeed has a very quirky feel, with categories and content badges like “LOL,” “Ew,” “WTF,” and “OMG.” To submit (or, “launch”) content, you simply need an account and you can start buzzing away. The Rules of Social Media. Social PR: 10 Ways to Do PR Better with Social Media - Search Engine Watch (SEW) Will the new public relations please stand up? Hello, social PR! In a time of social media evolution and revolution, public relations professionals have a unique opportunity to reinvent themselves to ultimately deliver better results. Struggling with social media ROI? Social Media Is About Cultivating Community, Not Corralling Cattle.
5 Clever Social Media Campaigns to Learn From. A look at a few creative marketing campaigns ideal for a small-business owner with big ideas and a not-so-big budget February 20, 2012 You don't have to be in the market for a Super Bowl ad to learn who the world's biggest marketers are. In fact, as a quick visit to Facebook illustrates, social media has a leveling effect: Whether you're Coca-Cola or Jones Soda, your Facebook page looks pretty much the same. Coke's billions won't buy a dedicated wing on Twitter, either. Social Media: 3 Steps from 3 Great Companies. Ad Campaigns Are Dead. 4 point plan for social media. Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India.
When Social Media Marketing Doesn't Work for You. John Edgar Lacher owns the J.Edgar Investigation Agency and is an avid reader of this blog. The social media rule of thirds. To the uninitiated, Twitter in some ways, has made a bad name for itself. So much so, that sometimes the first path of resistance to joining it or other social networks is something along the lines of, "All people do is talk about what they had for lunch! Social media flubs cost millions. The Perils of Being a Social Media Holdout - Clara Shih and Lisa Shalett.
By Clara Shih and Lisa Shalett | 10:00 AM July 31, 2013 There are conversations taking place about your company or brand 24 hours a day, seven days a week in social media. Are you a part of these conversations? Or are you hoping that if you don’t hear them, they don’t exist? 15 Case Studies to Get Your Client On Board With Social Media. Can You Talk the CEO Into Doing Social Media? You are the chief marketing officer at your company and you have to approach the big man or woman about trying something out. The Right Message is most crucial. Social video can build awareness, advocacy for luxury brands. Distinct uses of each social medium. Content, Conversations, Community And Connections – The Four Cs Of Social Media [INFOGRAPHIC] 5 Easy Ways to Get Started On 5 Different Social Networks. 3 Social Marketing Communication Methods: When & How to Use Them. Infographics on PR, Marketing and Social Media.
The ultimate guide to social media tools. How to jump into the social media pool without drowning. 10 Little Known Social Media Tools You Should Be Using. Who should use tumblr. A guide to perfect social media posts. Top 10 Social Media Blogs: The 2011 Winners! Social Media and SEO for Public Relations.