9 Time-Saving Tools for Social Media Marketers : Social Media Examiner. Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media. Discover nine tools to save time on social media marketing. Listen to this article: Listen now: Play in new window | Download Relationship-building Tools Just like any relationship, connecting on social media starts with finding the right people and reaching out in a human way. . #1: Notifier Linking to other people’s amazing content not only helps establish your own authority, but is also one of the best ways to make meaningful connections.
With Notifier, simply enter the URL into an article you’ve published (whether on your own site or as a guest contributor) and the tool will pull out all of the people mentioned in the post, tag them based on their Twitter handles, and queue up those shares via Buffer. #2: Leadfeeder #3: Socedo. Myths about how people share content online. Millennials do not share more content online than other generations. Actually, Baby Boomers do. Find out what other myths you should dismiss here. By Kristin Piombino | Posted: May 30, 2014 "People share more content on the weekends because they have more free time. " "Millennials share more brand content than any other generation.
" These statements are lies. OK, maybe "lies" is harsh. An infographic from RadiumOne sets these and other myths straight. Myth: Engagement peaks on the weekend when Internet users have more free time. Fact: People engage with shared content 49 percent more on weekdays. Myth: Millennials share brand content more than other generations. Fact: Actually, millennials are the least likely generation to share brands' content. Myth: It doesn't matter when you post a shortened URL; its lifespan will always be the same. Fact: Shortened URLs have longer lifespans when you post them later in the week. There are more myths making the rounds.
(View a larger image.) 6 Key Shifts in Thinking About Social Media. Do you ever wonder how your fellow marketers and business owners are using social media to grow their business? Whether they are concerned about declining Facebook reach? What platforms and strategies they intend to invest their time in? Wonder no more. Social Media Examiner has just released its annual Social Media Marketing Industry Report after surveying more than 2,800 marketers. The one undeniable message from the report is that marketers continue to place high value on social media with 92 percent of marketers (up from 86 percent last year) indicating that social media was important for their business.
The report also revealed a number of shifts in focus, as marketers try to stand out from all the noise to get noticed and get results online. Related: 7 Super Tips for Creating Powerful Infographics Here are six key shifts in thinking that are highlighted by this year's industry report: 1. 2. 3. Related: As Social Media Becomes More Visual, a Tool for Analyzing Image Engagement 4. 5. 6. Threegraphic-revised. 10 Surprising Social Media Statistics That Will Make You Rethink Your Social Strategy.
Editor's Note: This is one of the most-read leadership articles of 2013. Click here to see the full list. If you’re managing social media for your business, it might be useful to know about some of the most surprising social media statistics this year. Here are 10 that might make you rethink the way you’re approaching social media. 1. The fastest growing demographic on Twitter is the 55–64 year age bracket. This demographic has grown 79% since 2012. The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+. Those are impressive numbers against the prevailing idea that social media is "just for teenagers.
" Rethink it: Keep older users in mind when using social media, particularly on these three platforms. 2. 189 million of Facebook’s users are "mobile only" Not only does Facebook have millions of users who don’t access it from a desktop or laptop, but mobile use generates 30% of Facebook’s ad revenue as well. 3. 4. 5. 6. 9. Pew research '13 social media users young, affluent. The majority of online Americans used social media in 2012, according to the Pew Center’s Internet & American Life Project: of 1,802 Internet users surveyed by Pew in December 2012, 67% used Facebook, 16% used Twitter, and 15% used Pinterest. According to Pew, the social media audience in general skews young, urban, educated, and affluent, and female -- although there are some significant variations between networks. So who, exactly, is using each platform? More women than men are on Facebook, with 72% of female respondents using the social network, versus 62% of men. In terms of age, 86% of adults ages 18-29 use Facebook, compared to 73% of adults ages 30-49, 57% of adults ages 50-64, and 35% of adults ages 65+.
Turning to Twitter, men were slightly more likely than women to use the microblogging site, with 17% of male respondents using it, compared to 15% of female respondents. 2013 15 Intriguing Facts About the State of Digital Media. Digital media is changing so rapidly it’s hard to catch up. GroupM, the world’s largest ad buyer, has come out with its annual opus on the state of digital media, “Interaction 2013.” The 67-page report comes complete with dozens of charts and a stemwinding state-of-the-digital-world essay by chief digital officer Rob Norman. The report makes one thing is very clear: The global media environment is not only changing fast but also changing in interesting ways.
What else to make of the incredibly high amount of online video consumed by Turks? Below are 15 intriguing nuggets from the report. All data is via GroupM unless otherwise noted. 2 billion: Number of online video views for the 76 episodes of Chinese drama “Zhen Huan Zhuan.”72: Number of hours of content that’s uploaded every minute to YouTube. Social Media Stats 2013 Here’s a great infographic created by Digital Insights that covers all the latest Social Media facts for this year, including figures, numbers and statistics. Some of the highlights cover: 4.2 billion people use their mobile device to access social media sitesThere have been over 10 billion Facebook apps developed so far28% of Retweets on Twitter are due to inclusion of “please RT!”
Google + 40% of marketers use it, 70% want to learn more and 67% plan to increase activities42% update their profile information regularly on LinkedInEvery second 8000 users like some or other photo on Instagram Be Sociable, Share! The 7 Deadly Sins Of Social Media [INFOGRAPHIC] Gallup: Creating Social Marketing That's Actually Social. Is marketing through social media an epic fail?
Not necessarily -- but it's facing surprising problems. Being social means that you create a two-way conversation with consumers. Despite dramatic efforts to market using social media, most businesses are experiencing little, if any, positive benefits from it. According to a Financial Times survey, 91% of businesses report that social media has no real impact on their sales.
And Gallup's 2012 Mobile Retailing Study found that 62% of customers feel that social media has no influence on their purchasing behavior. The reality that social media has little influence on buying behavior is especially troubling given the amount of money businesses are pouring into it. This may come as a shock to marketers; opportunities for companies to reach consumers through social media are staggering. What are businesses doing wrong? But broadcasting indiscriminately on social media doesn't work because it's a new and unique form of media. Be social. Top 100 Social Media, Net Mktng Blogs – 2011. This is a guest post from Yvette Pistorio, Senior Supervisor of Media Research and Beth Blanchard, Supervisor of Media Research at Cision. It’s about that time of year for Cision and Sarah Evans to unleash the list of the Top 100 Social Media and Internet Marketing blogs on you. But this year, we’ve changed it up a bit. We’ve included SEO blogs in our list since it is becoming an even stronger force in 2011!
Here’s a rundown of our measurement analysis. We chose four Web audience metrics: Average Unique Visitors per Month (available in CisionPoint), Average Page Views per Month per Unique Visitor, Average Time (seconds) per Month per Unique Visitor, and Average Visits per Month per Unique, all from Compete.com. Using Cision’s media database, I was able to find over 400 blogs covering social media, online marketing and search engines as a whole. UPDATE 4/15/11: Our original analysis accidentally overlooked 3 top 100 blogs, which have since been added to the list below. Building your strategy - content schedule.
It’s day 2 of SES Chicago, and the online marketing education is flowing full force. I saw an excellent presentation about building a killer B2B social media strategy with Adriel Sanchez (@Adriel_S) of SAP. With the sea of platforms, tactics, and schools of thought around B2B social media, it can be difficult to put together an actionable strategy that gets real results. Follow the steps below to get your B2B social media strategy working for your business. 1. Forget Social Media, Think Content Marketing Social media works best as a component of an overall content strategy. The key to a successful content strategy is to create a content creation plan. Your content schedule doesn’t have to be overly complex, but it should, at minimum, contain the following elements: MonthWeekPrimary topicSecondary topicComments / notes 2.
In order to get the most of out of social media, it’s important to have a clear understanding of what success looks like. Reach – Who is your target audience? 3. 4. 5. 6. 2011 numbers social media: Facebook, Twitter, LinkedIn & Google+ [INFOGRAPHIC] Almost half of millennials tweet while they eat, survey says | Technically Incorrect. I wish to make a confession.
I sometimes tweet pictures of the food I am eating. The reasons for this are emotional--in so many ways. My shrink, a softer-spoken version of Paul Deen, is trying (failing) to help me with it. I am, therefore, delighted to suddenly discover that I am not alone. For a survey from The Hartman Group--a company that seems to enjoy prying into your habits--declares that 47 percent of millennials tweet while they eat. Or is it eat while they tweet? These rapacious souls seem to have been entirely overtaken by their gadgets, to the degree that they would rather lick their iPhone than their ice cream. I am grateful to Media Bistro--which I assume is a place where everyone tweets and eats--for discovering this stomach-churning information. The phrase "tweet" here is being used a little loosely. You might think that it is merely millennials who are eater-tweeters. I will try not to tweet the pictures. Social Media Annoyances at SXSW.
This post is from SXSW where I was reporting for Dice. With everything we love, there’s always still something to complain about. Even at SXSW where social media is the flavor du jour, I was still able to find plenty of people willing to tell me what really annoys them about social networking. At the Mashable House Party at Buffalo Billiards I simply asked people, “What’s your social media pet peeve?” Here are their answers. Tagged as: Dice, DiceConnect, mashable, SXSW, SXSWi. Social and the grey market. It’s easy to assume social networking is the domain of the young. Generation Y might have grown up with social, but there’s a growing number of people over 60 for whom social media is every bit as important.
People over the age of 55 are the fastest growing group joining Facebook, according to research from Nielsen - and a survey by Kantar Media’s TGI MobiLens claims that people over 50 are more likely to use social networks on their mobiles than people under 30. The 'over 65' group spends a reported 42 hours online every month, more than any other group. Research from myvouchercodes also suggests that 20% of grandparents are on a social network, of which 71% are part of Facebook, mostly encouraged by younger members of their families. Let’s hope their grandchildren remember that when oversharing on their status updates. To help older people get online, Age UK is running a series of ‘Myfriends online’ weeks (the next one is coming up on 19th to 25th March). Internships for the 60+? NEW NEW 5 Social Sites You May Not Have Heard About (Yet)
Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to use! I have highlighted my five favorite social up-and-comers and how you can use them to benefit your causes and social marketing campaigns. 1. For Building Buzz: BuzzFeed.com While Digg’s Traffic dropped by approximately 30% in 2010 thanks to a terrible redesign, BuzzFeed grew over 20%. BuzzFeed was launched back in 2006, but has recently powered onto the scene and offers users a variety of advertising and buzz building options.
Much like a Digg or Reddit, you can find the most viral items in the past week, and BuzzFeed also offers a look at items that are viral on the web. The basic goal of BuzzFeed is to find and identify what content will be (and is) going viral. BuzzFeed has a very quirky feel, with categories and content badges like “LOL,” “Ew,” “WTF,” and “OMG.” 2. 3. 4. 5. The Rules of Social Media. Social PR: 10 Ways to Do PR Better with Social Media - Search Engine Watch (SEW) Will the new public relations please stand up? Hello, social PR! In a time of social media evolution and revolution, public relations professionals have a unique opportunity to reinvent themselves to ultimately deliver better results. The strategy: using social media-flavored PR to influence the search marketing ecosystem. First, let's look at today's journalist, one of the PR professional's primary targets.
According to a recent survey by TEKGROUP International: More than 77 percent of journalists think it's important to be able to access a company's social media networks from its online newsroom. 45 percent of reporters say they use a corporate blog when researching a story. 25 percent of journalists visit a company's Facebook Page (up 10 percent from a year ago). 40 percent are looking to receive news or updates via Twitter. Here are 10 ways a business can capitalize on the social PR opportunity right now. 1. 2. 3. Keyword research is necessary when writing for PR and social media. Struggling with social media ROI? Social Media Is About Cultivating Community, Not Corralling Cattle | Bob Garfield. 5 Clever Social Media Campaigns to Learn From. Social Media: 3 Steps from 3 Great Companies. Ad Campaigns Are Dead.
4 point plan for social media. When Social Media Marketing Doesn't Work for You. The social media rule of thirds. Social media flubs cost millions. The Perils of Being a Social Media Holdout - Clara Shih and Lisa Shalett. 15 Case Studies to Get Your Client On Board With Social Media. Can You Talk the CEO Into Doing Social Media? The Right Message is most crucial. Social video can build awareness, advocacy for luxury brands.
Distinct uses of each social medium. Content, Conversations, Community And Connections – The Four Cs Of Social Media [INFOGRAPHIC] 5 Easy Ways to Get Started On 5 Different Social Networks. 3 Social Marketing Communication Methods: When & How to Use Them. Infographics on PR, Marketing and Social Media. The ultimate guide to social media tools. How to jump into the social media pool without drowning. 10 Little Known Social Media Tools You Should Be Using -- Now.
Who should use tumblr. A guide to perfect social media posts. Top 10 Social Media Blogs: The 2011 Winners! Social Media and SEO for Public Relations.