On Google Glass: It's Not Augmented Reality. Photo by The Verge. The following is a post by Layar’s R&D lead Ronald van der Lingen and CTO Dirk Groten. Two weeks ago we got our hands on Google Glass, and we have not been sitting idle. We started hacking right away to see what we can do with Layar and this hot new piece of technology. Here are our findings from these initial experimentations. Glass runs on Android, we have an Android version of Layar. Piece of cake? When we learned that Google Glass is “just” an Android device with a custom interface on top of it, we of course wanted to know if the code base of Layar for Android would work. “Layar just runs on Glass.” While Google Glass is running Android, it is not really easy to launch android apps from the user interface. However, the user experience was terrible.
The problem is that the display of Google Glass is just a small screen in the corner of your eye, that you specifically have to look at by looking up. Google Glass UI This simple interface is all the user sees on Glass. 180 Days With Google Glass: Hits, Misses & What Marketers Need to Know. Six months ago today, I hopped an early morning flight to San Francisco and headed to Google’s campus to become a Google Glass Explorer. I arrived more with a sense of curiosity than enthusiasm, and had even emailed Danny Sullivan — my boss and Marketing Land’s Founding Editor — a week or two earlier to say, you know, I wasn’t really thrilled about getting Glass and wasn’t sure I wanted to be the guinea pig that starts to learn what Glass is, how it works and what our readers would need to know about it in their roles as professional marketers.
But I went through with it, and we began publishing a Google Glass Diary here on Marketing Land, and also posted a few search-related articles on our sister site, Search Engine Land. Now that it’s been six months, I’d like to reopen that diary with thoughts on Glass itself, plus the latest on what marketers need to know for its public launch next year. Google Glass: Hits & Misses Hit #1: Immediate News & Information Hit #2: Social Connectivity 1. 2. Things You're Not Supposed to Do With Google Glass - Google Glass Dating. Published in the December 2013 issue Google Glass may or may not transform the future. But one thing is beyond question: It elicits mighty strong reactions in the present. The first week I got my tiny new face computer, I wore it to a barbecue and sat down at a table to eat pasta salad. "That is the most annoying thing in the world," snapped a mom of twins, pointing at my new gadget from across the table.
"I disagree," I responded. "No, really. "One second," I said. In the miniscreen perched above my right eye, an article popped up. "All right, I have a list from The Daily Telegraph with the top hundred most annoying things. She remained unconvinced. Yet, earlier that same day, several strangers had approached me — some timid, some nearly giddy — as if I were a minor celebrity, perhaps a judge on a cable food show. As with cilantro and Hillary Clinton, there's not a lot of middle ground. The author in basic training at Google in New York. So that's what I would do.
"Can you stop? " I deal. Google Glasses Tested for Consumer Appeal. Seattle, Washington (PRWEB) May 08, 2012 On April 4 Google announced their “Google Glass” project, which is developing a way to overlay graphics from a mobile device onto the user’s normal vision. Looking similar to normal glasses, features include graphics overlay, stereo speakers for music and calling, a microphone, and a camera to take still photos and video of where the user is looking. News and blog sites across the internet buzzed with speculation on the market potential of such a device. As an entirely new product, it’s unclear to many technology pundits how consumers will react. Two days after the Google Glass announcement Hit Laboratories conducted an InstaHit test – the standard pre-market test of product performance based on consumer feedback.
The Google Glass product scored an 8.9 out of 10; a score just short of “excellent” but still indicating very good potential with American consumers. Google Glass's clever marketing vision | Opinion. If latest reports are to be believed Google is close to its latest and possibly biggest ever launch. You may have already seen the radical prototype being worn by someone. More interestingly, Google’s exciting product might already have seen you - because the launch in question is eyewear.
And not just any eyewear either. Google Glass incorporates a tiny prism display, an embedded camera, a microphone, a GPS locator and a bone induction amplifier that enables the glasses to make audible sounds despite not being directly connected to your ears. Add all that up and you have a unique technological device that operates using voice control. The most interesting aspect of the launch, however, is not the technology, but the marketing plan behind it. To understand what Google is hoping to achieve with this initial recruitment strategy, or rather what it is trying to avoid, we must step back in time 15 years and remember the early days of Bluetooth.
But there was a catch.